---
title: "Moana Coloring Book — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/moana-coloring-book"
last_updated: "2026-08-08T14:20:28.456Z"
locale: en
meta:
description: "Niche score 40/100 · $54K/yr market · 56K searches/yr · $8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $54K/yr market · 56K searches/yr · $8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moana Coloring Book — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **moana coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 43Conversion 95Competition 22Returns 97Price range 45Avg price 22Brand share 0Review moat 69Quality gap 20
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****12.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****744.73**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.34–$23.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$8.00**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$54K**
$54K/yr · 56K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moana coloring book is a $54K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moana coloring book market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$40K–$48K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#844**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Disney43% - Bendon37% - UPD14% - BAZIC PRODUCTS4% - Crayola2%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +14.8% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/moana-coloring-book/trend)
## **Top moana coloring book search terms**
- **moana coloring book**37K/yr+11.5%6.5% conv. - **moana coloring book ages 2-4**9K/yr+13.6%7.4% conv. - **moana activity book**4K/yr+33.0%3.2% conv. - **moana coloring**3K/yr+41.6%3.8% conv. - **moana coloring books for kids ages 4-8**2K/yr+54.5%13.1% conv. - **moana 2 coloring book**957/yr-34.5%5.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/moana-coloring-book/search-terms)
## **Top moana coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney - Moana - Gigantic Coloring & Activity Book - 200 Pages**Disney**$8.52**4.6★738 rev](https://www.amazon.com/dp/B07Q18M5JX) [2**Bendon Moana Coloring Book | Moana 2 Coloring Books | Moana Jumbo Activity Book | Maui Coloring Book | Multicolor | Officially Licensed**Bendon**$4.79**4.4★36 rev](https://www.amazon.com/dp/B0DK65WLMQ) [3**UPD 43722 Moana Coloring Activity Book Multicolor**UPD**$4.53**4.6★171 rev](https://www.amazon.com/dp/B07B1SWLTW) [4**Disney Moana 2 Coloring Book Bundle for Kids - 4-Pack Princess Activity Set with Jumbo Coloring Book Trace and Learn 1200+ Stickers and Mess-Free Imagine Ink Magic Pictures Ages 3+**Bendon**$23.88**5.0★29 rev](https://www.amazon.com/dp/B0GV63HYT1) [5**Disney Moana Coloring Books for Kids with Stickers with Moana Stickers Coloring Book and More**Disney**$8.22**4.7★542 rev](https://www.amazon.com/dp/B07BH2RZ93)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Moana 2 Coloring Book Bundle for Kids - 4-Pack Princess Activity Set with Jumbo Coloring Book Trace and Learn 1200+ Stickers and Mess-Free Imagine Ink Magic Pictures Ages 3+**Bendon**$23.88**29 rev4mo ago](https://www.amazon.com/dp/B0GV63HYT1) [**Disney Moana Coloring and Activity Book Set - 32 Cartoon Coloring Pages Activities Games Puzzles Stickers More | Moana Coloring Book for Kids**Disney**$5.24**2 rev9mo ago](https://www.amazon.com/dp/B0FV5X339Q) [**Bendon Disney Moana 2 Coloring Book Sisters Across The Waves Jumbo Activity Book**Bendon**$4.81**1 rev1y ago](https://www.amazon.com/dp/B0F931DHB4) [**Bendon Moana 2 Coloring & Activity Book with 4 Crayons | Moana & Maui Coloring Book | Over 30 Stickers | Officially Licensed**Bendon**$4.34**6 rev1y ago](https://www.amazon.com/dp/B0DV7HY82R) [**Disney Moana 2 Coloring and Activity Book Set - Bundle with Imagine Ink Coloring Book Stickers Play Pack and More**Bendon**$12.03**63 rev1y ago](https://www.amazon.com/dp/B0DNV5ZDS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Moana 2 Coloring Book Bundle for Kids - 4-Pack Princess Activity Set with Jumbo Coloring Book Trace and Learn 1200+ Stickers and Mess-Free Imagine Ink Magic Pictures Ages 3+**Bendon**$23.88**5.0★**▲ 354%**](https://www.amazon.com/dp/B0GV63HYT1) [**Bendon Disney Moana 2 Coloring Book Sisters Across The Waves Jumbo Activity Book**Bendon**$4.81**5.0★**▲ 141%**](https://www.amazon.com/dp/B0F931DHB4) [**Bendon Moana Imagine Ink | Moana Coloring Book with Mess Free Marker | Moana Activity Book | 20 Pages | Officially Licensed**Bendon**$4.57**4.7★**▲ 128%**](https://www.amazon.com/dp/B01M146ODV) [**Disney Moana Coloring Books for Kids with Stickers with Moana Stickers Coloring Book and More**Disney**$8.22**4.7★**▲ 54%**](https://www.amazon.com/dp/B07BH2RZ93) [**Bendon Moana Coloring Book | Moana 2 Coloring Books | Moana Jumbo Activity Book | Maui Coloring Book | Multicolor | Officially Licensed**Bendon**$4.79**4.4★**▲ 46%**](https://www.amazon.com/dp/B0DK65WLMQ)
**~~View all trending →~~**
## **What buyers say about moana coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**34%
*“Super fun activity for the kids”*
**Color**24%
*“colorful”*
**Value For Money**10%
*“Easily worth it”*
**Gifting Purpose**8%
*“Cute gift for the grandbabies”*
**Quality-Overall**4%
*“well-made”*
**Size-Overall**4%
*“The size of everything is perfect for her little handles”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Brightness/Shine/Glow**2%
*“or car rides it can really brighten anyones day”*
**Durability**1%
*“durable”*
**Display-Overall**1%
*“Nice variety of pictures”*
### **What buyers complain about **
**Advertised Vs Actual Product**21%
*“Disappointing, not as described”*
**Strength**14%
*“Flimsy paper”*
**Value For Money**12%
*“The price feels a little high”*
**Size-Overall**12%
*“Bigger than I realized”*
**Quality-Overall**7%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**15%
**Color**15%
**Value For Money**9%
**Display Colors**7%
**Educational-Overall**6%
**Leak-Proof**6%
**Quality-Overall**4%
**Print Quality**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is moana coloring book profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the moana coloring book niche?**
- 5 brands and 37 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in moana coloring book?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Strength, Value For Money. The return rate is 0.7%.
- **When does demand for moana coloring book peak?**
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the moana coloring book niche?**
- Listings span $4.34–$23.88; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.
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