---
title: "Mitsuri — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mitsuri"
last_updated: "2026-08-08T15:03:46.099Z"
locale: en
meta:
description: "Niche score 48/100 · $59K/yr market · 496K searches/yr · $30.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $59K/yr market · 496K searches/yr · $30.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mitsuri — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **mitsuri**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 15Growth 21Conversion 5Competition 80Returns 46Price range 88Avg price 95Brand share 79Review moat 85Quality gap 43
**Avg price**
**Incredible****$30.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.68–$79.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****291.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 496K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, mitsuri is a $59K/yr Amazon United States market (496K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mitsuri market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$91K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#21,842**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **48%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**146**
**Top-5 brand share**
**56%**
Top 20: 95%
**Top-5 click share**
**35%**
Top 20: 78%
**Open market**
**37%**
- Banpresto19% - SEGA12% - SONGCHANGJEWELRY10% - Tokisaki9% - TAMASHII NATIONS7% - McFarlane Toys7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/mitsuri/trend)
## **Top mitsuri search terms**
- **mitsuri**196K/yr-10.4%0.3% conv. - **mitsuri figure**161K/yr-1.3%0.3% conv. - **demon slayer mitsuri**40K/yr-16.0%0.5% conv. - **mitsuri kanroji**36K/yr-14.7%0.6% conv. - **mitsuri kanroji figure**17K/yr+12.9%0.3% conv. - **demon slayer figure mitsuri**12K/yr-9.1%0.6% conv. - **demon slayer mitsuri figure**10K/yr-21.8%0.3% conv. - **mitsuri merch**10K/yr-6.2%0.3% conv. - **mitsuri action figure**8K/yr-42.5%0.8% conv. - **mitsuri demon slayer**5K/yr-5.8%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mitsuri/search-terms)
## **Top mitsuri products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tokisaki Mitsuri Cosplay Shoes Clogs Geta Sandals Slipper Wooden Flip Flops Socks Halloween for Women Men(42-43 XIEJIMU-Shoes-Light Pink)**Tokisaki**$30.98**4.2★4 rev](https://www.amazon.com/dp/B0DZMHMM2S) [2**Anime Mitsuri Hanafuda Earrings - Accessories for Kimetsu No Yaiba Cosplay**SONGCHANGJEWELRY**$9.90**4.1★69 rev](https://www.amazon.com/dp/B08SLX5SC4) [3**TAMASHII NATIONS - Demon Slayer: Kimetsu no Yaiba - Mitsuri Kanroji FiguartsZERO Collectible Statue**TAMASHII NATIONS**$79.62**4.9★3,569 rev](https://www.amazon.com/dp/B0C6LP2NBW) [4**McFarlane Toys- Demon Slayer Mitsuri Kanroji 7in Action Figure**McFarlane Toys**$29.47**4.7★12 rev](https://www.amazon.com/dp/B0G36CZ977) [5**Banpresto - Demon Slayer: Kimetsu no Yaiba - Mitsuri Kanroji vol. 34 Bandai Spirits Figure**Banpresto**$45.89**4.6★117 rev](https://www.amazon.com/dp/B0BLF9LV8G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane Toys- Demon Slayer Mitsuri Kanroji 7in Action Figure**McFarlane Toys**$29.47**12 rev4mo ago](https://www.amazon.com/dp/B0G36CZ977) [**Demon Slayer Infinity Castle Mitsuri Kanjori Adult Cradle Pink Crew Neck Short Sleeve T-Shirt-Small**Bioworld**$19.75**2 rev5mo ago](https://www.amazon.com/dp/B0GN9KNLKR) [**Epic Collectibles Pop Anime: Demonslayer - Mitsuri with Flowing Love Blade**Epic Collectibles**$35.12**11 rev5mo ago](https://www.amazon.com/dp/B0GLM4G6VQ) [**Hauioe Kanroji Mitsuri Costume Uniform Dress Full Set For Women Party Outfit**Hauioe**$48.58**0 rev6mo ago](https://www.amazon.com/dp/B0GFT2YWQB) [**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)**MLDVQJV**$35.31**142 rev11mo ago](https://www.amazon.com/dp/B0GTLLJSGR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hauioe Kanroji Mitsuri Costume Uniform Dress Full Set For Women Party Outfit**Hauioe**$48.58**0.0★**▲ 324%**](https://www.amazon.com/dp/B0GFT2YWQB) [**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)**MLDVQJV**$35.31**3.9★**▲ 324%**](https://www.amazon.com/dp/B0GTLLJSGR) [**Demon Slayer Infinity Castle Mitsuri Kanjori Adult Cradle Pink Crew Neck Short Sleeve T-Shirt-Small**Bioworld**$19.75**5.0★**▲ 289%**](https://www.amazon.com/dp/B0GN9KNLKR) [**Tokisaki Mitsuri Cosplay Shoes Clogs Geta Sandals Slipper Wooden Flip Flops Socks Halloween for Women Men(42-43 XIEJIMU-Shoes-Light Pink)**Tokisaki**$30.98**4.2★**▲ 283%**](https://www.amazon.com/dp/B0DZMHMM2S) [**Anime Mitsuri Hanafuda Earrings Necklace Set - Accessories for Kimetsu No Yaiba Cosplay**SONGCHANGJEWELRY**$11.74**4.5★**▲ 221%**](https://www.amazon.com/dp/B09991WYCW)
**~~View all trending →~~**
## **What buyers say about mitsuri**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“The swords seem to be well made, however”*
**Soft Feel**10%
*“Super soft blanket”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Wig/Artificial Hair Quality**6%
*“A really good base wig”*
**Gifting Purpose**6%
*“super gift”*
**Fun/Entertainment Experience**5%
*“The set comes with two fun accessories: ea boar mask”*
**Collectibles**5%
*“Adorable real pop mart collectible”*
**Taste-Overall**3%
*“Tasty treat”*
**Brightness/Shine/Glow**3%
*“glows in the dark which is really cool”*
**Comfort-Overall**3%
*“Comfy”*
### **What buyers complain about **
**Size-Overall**27%
*“Couldn't fit”*
**Value For Money**10%
*“this shouldnt be more expensive than $19”*
**Wig/Artificial Hair Quality**7%
*“i'm afraid i'll have to buy a new wig which is frustrating because this one was on the pricier side”*
**Quality-Overall**5%
*“low quality figure is completely ridiculous”*
**Color**5%
*“a lot of the colors are off and not right”*
**Ease Of Use**4%
*“extremely hard to put in her hand. shes supposed to grab it at the top of the hilt”*
**Material Quality**3%
*“the material is thin”*
**Design-Overall**3%
*“Poorly made”*
**Functionality-Overall**3%
*“The lights dont work”*
**Durability**2%
*“as it gets destroyed quickly”*
### **Top return reasons **
**Size-Overall**23%
**Advertised Vs Actual Product**15%
**Quality-Overall**12%
**Defective Material/Parts**9%
**Value For Money**8%
**Wig/Artificial Hair Quality**7%
**Product Condition**7%
**Touch/Button Controls**2%
**Functionality-Overall**2%
**Material Quality**2%
## **Common questions**
- **Is mitsuri profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 48 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mitsuri niche?**
- 29 brands and 146 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in mitsuri?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Wig/Artificial Hair Quality. The return rate is 3.4%.
- **When does demand for mitsuri peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the mitsuri niche?**
- Listings span $8.68–$79.62; the average listing price is $30.30 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.
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