---
title: "Miraculous Ladybug Costume — $392K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/miraculous-ladybug-costume"
last_updated: "2026-08-08T13:46:26.952Z"
locale: en
meta:
description: "Niche score 52/100 · $392K/yr market · 1.8M searches/yr · $27.49 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $392K/yr market · 1.8M searches/yr · $27.49 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Miraculous Ladybug Costume — $392K/yr Amazon US Niche (2026) - Flapen"
---
# **miraculous ladybug costume**
**Worth a look**
Shows a sweet-spot price point ($27.49 avg), but weak search conversion (0.8%) keeps it on the watch list.
Market size 55Growth 54Conversion 10Competition 83Returns 74Price range 45Avg price 95Brand share 23Review moat 68Quality gap 25
**Avg price**
**Incredible****$27.49**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****794.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$392K**
$392K/yr · 1.8M searches
**Growth**
**Good****+26.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.06–$195.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, miraculous ladybug costume is a $392K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **miraculous ladybug costume market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$550K–$687K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#5,727**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **64%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**116**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**8%**
- Miraculous66% - BANDAI14% - corimori5% - knemmy3% - DYCE2% - SIISPRI1% - Open — no brand owns it (11 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.
350K250KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 49.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/miraculous-ladybug-costume/trend)
## **Top miraculous ladybug costume search terms**
- **miraculous ladybug**544K/yr+31.2%0.5% conv. - **miraculous**257K/yr+54.9%0.1% conv. - **miraculous ladybug toys**275K/yr+2.7%1.1% conv. - **miraculous ladybug costume**127K/yr+18.2%0.5% conv. - **cat noir**68K/yr+28.6%0.6% conv. - **ladybug toys**67K/yr-11.8%0.3% conv. - **kwamis miraculous toys**38K/yr+34.4%0.1% conv. - **miraculous toys**50K/yr+25.2%0.7% conv. - **ladybug and cat noir**44K/yr+27.8%0.4% conv. - **miraculous ladybug doll**49K/yr-0.5%1.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/miraculous-ladybug-costume/search-terms)
## **Top miraculous ladybug costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$23K9%$35K12%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Miraculous Ladybug Little Girls Nightgown Pajamas Black/Red 5**Miraculous**$20.40**4.8★525 rev](https://www.amazon.com/dp/B09NV7ZNF2) [2**Miraculous Ladybug Dress Up Set with Lights by Playmates Toys**Miraculous**$14.71**3.5★66 rev](https://www.amazon.com/dp/B0F8XHLP45) [3**Miraculous Ladybug Season 6 Heroez Fashion Doll with Accessory by Playmates Toys**Miraculous**$17.88**4.8★29 rev](https://www.amazon.com/dp/B0GTRVNF3R) [4**corimori Miraculous Ladybug Officially Licensed Wooden Chest Master Fu Miracle Box 26 cm**corimori**$195.59**4.2★197 rev](https://www.amazon.com/dp/B0C7W9BQXG) [5**Miraculous: Tales of Ladybug & Cat Noir - Marinette 26cm Fashion Doll with Accessories (Bandai)**BANDAI**$24.03**4.7★2,192 rev](https://www.amazon.com/dp/B09CDQD8HX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Miraculous Ladybug Season 6 Heroez Fashion Doll with Accessory by Playmates Toys**Miraculous**$17.88**29 rev4mo ago](https://www.amazon.com/dp/B0GTRVNF3R) [**Miraculous Ladybug & Cat Noir Season 6 2 Pack by Playmates Toys**Miraculous**$33.68**145 rev10mo ago](https://www.amazon.com/dp/B0DX88965H) [**Miraculous Board Game - Race to the Top of the Tower Fun Action Game for Kids | Super Hero Adventure Game Featuring Ladybug Cat Noir & Friends for Family Game Night & Toy Gifts for Kids**DYCE**$20.06**56 rev10mo ago](https://www.amazon.com/dp/B0FRT3TJZ2) [**Miraculous Ladybug Dress Up Set with Lights by Playmates Toys**Miraculous**$14.71**66 rev1y ago](https://www.amazon.com/dp/B0F8XHLP45) [**knemmy Girls One Piece Swimsuit Ladybug Bathing Suits Cute Kids Princess Beach Swimwear 2-10 Years Red**knemmy**$11.02**252 rev1y ago](https://www.amazon.com/dp/B0F8VQFHNQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miraculous Lady Bug Girls 3-Piece Pajama Set - Short Sleeve Shirt Pajama Pants and Shorts - Every Girl is a Super Hero 7/8**Miraculous**$11.06**4.7★**▲ 202%**](https://www.amazon.com/dp/B0CPQ3PQMW) [**Miraculous Ladybug Season 6 Heroez Fashion Doll with Accessory by Playmates Toys**Miraculous**$17.88**4.8★**▲ 177%**](https://www.amazon.com/dp/B0GTRVNF3R) [**Miraculous Ladybug Little Girls Nightgown Pajamas Black/Red 6**Miraculous**$20.56**4.8★**▲ 172%**](https://www.amazon.com/dp/B09NV7PM81) [**knemmy Girls One Piece Swimsuit Ladybug Bathing Suits Cute Kids Princess Beach Swimwear 2-10 Years Red**knemmy**$11.02**4.6★**▲ 163%**](https://www.amazon.com/dp/B0F8VQFHNQ) [**Miraculous Ladybug Little Girls Nightgown Pajamas Black/Red 5**Miraculous**$20.40**4.8★**▲ 143%**](https://www.amazon.com/dp/B09NV7ZNF2)
**~~View all trending →~~**
## **What buyers say about miraculous ladybug costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“well built”*
**Fun/Entertainment Experience**16%
*“Fun family game”*
**Size-Overall**12%
*“size was perfect”*
**Advertised Vs Actual Product**8%
*“It was as described”*
**Gifting Purpose**6%
*“cute gift”*
**Ease Of Use**6%
*“Easy to use”*
**Collectibles**4%
*“Great addition to my daughters current collection”*
**Value For Money**4%
*“Value for the money”*
**Comfort-Overall**3%
*“Comfortable”*
**Soft Feel**3%
*“comfy and soft”*
### **What buyers complain about **
**Size-Overall**24%
*“Extra small”*
**Quality-Overall**16%
*“Very cheap quality”*
**Durability**12%
*“in a day one broke”*
**Strength**6%
*“Fragile”*
**Material Quality**5%
*“not the best material”*
**Stretchability/Expandability/Elasticity**4%
*“The material doesn't stretch well enough”*
**Value For Money**4%
*“Tiny expensive toys”*
**Wrinkles**3%
*“The creases wont go away even after I put it in the dryer”*
**Washability**3%
*“Really bad quality I only washer 2 time”*
**Advertised Vs Actual Product**2%
*“too small photo is deceiving”*
### **Top return reasons **
**Size-Overall**52%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Quality-Overall**3%
**Durability**3%
**Product Condition**3%
**Length**3%
**Wood Quality**2%
**Functionality-Overall**1%
## **Common questions**
- **Is miraculous ladybug costume profitable to sell on Amazon United States?**
- The niche generates $392K/yr across 53 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the miraculous ladybug costume niche?**
- 17 brands and 116 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in miraculous ladybug costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.0%.
- **When does demand for miraculous ladybug costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 49.5× the quietest.
- **What does it cost to enter the miraculous ladybug costume niche?**
- Listings span $5.06–$195.59; the average listing price is $27.49 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.
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