---
title: "Search terms — mini easter eggs - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mini-easter-eggs/search-terms"
last_updated: "2026-08-08T16:31:44.804Z"
locale: en
meta:
  description: "Niche score 42/100 · $20K/yr market · 60K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $20K/yr market · 60K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mini easter eggs - Flapen"
---

# **mini easter eggs**

**Skip it**

Soft demand (-94.5% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 40Competition 39Returns 83Price range 46Avg price 39Brand share 63Review moat 65Quality gap 94

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****896.63**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$6.39–$22.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.72**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$20K**

$20K/yr · 60K searches

**Growth**

**Bad****-94.5%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms