[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-toys-games-millennial-gifts":3,"research-sidebar-rollups":596},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":83,"demand":88,"seasonality":337,"brandShare":350,"products":361,"feedback":400,"searchTerms":516,"related":563,"lastUpdated":34},"6a4fa040-1fa6-475c-affa-ed3c4dcaea78","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":29,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":29},742170,344340,1.1482,-0.0137,0.1111,1,4.6,3325,19.4,16.62,22.26,4,40000,0.0202,0,"millennial gifts","millennial-gifts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fmillennial-gifts","Dedicated Deck Card Games","2026-07-31T06:49:21.535579+00:00",3,8,[],240,30000,8000,10000,582000,776000,50,149,{"score":47,"verdict":48,"components":49},44,"skip",[50,55,58,62,64,66,69,74,77,80],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",70,0.15,742169.78,{"key":56,"score":57,"weight":53,"raw":18},"growth",24,{"key":59,"score":60,"weight":61,"raw":19},"conversion",91,0.1,{"key":63,"score":29,"weight":53,"raw":20},"competition",{"key":65,"score":29,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",25,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",32,0.05,3324.5,{"key":75,"score":76,"weight":61,"raw":28},"returns",75,{"key":78,"score":79,"weight":72,"raw":23},"avgPrice",86,{"key":81,"score":82,"weight":72,"raw":20},"priceRange",95,{"avgRating":84,"medianPrice":85,"medianReturnRate":86,"nichesTracked":87},4.42,24.38,0.0215,115062,{"points":89,"droppedPartialWeek":336},[90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333],{"week":91,"volume":92},"2025-01-05",1064,{"week":94,"volume":95},"2025-01-12",781,{"week":97,"volume":98},"2025-01-19",625,{"week":100,"volume":101},"2025-01-26",442,{"week":103,"volume":104},"2025-02-02",385,{"week":106,"volume":107},"2025-02-09",434,{"week":109,"volume":110},"2025-02-16",395,{"week":112,"volume":113},"2025-02-23",269,{"week":115,"volume":116},"2025-03-02",266,{"week":118,"volume":119},"2025-03-09",801,{"week":121,"volume":122},"2025-03-16",840,{"week":124,"volume":125},"2025-03-23",921,{"week":127,"volume":128},"2025-03-30",1061,{"week":130,"volume":131},"2025-04-06",1110,{"week":133,"volume":134},"2025-04-13",1077,{"week":136,"volume":137},"2025-04-20",1127,{"week":139,"volume":140},"2025-04-27",993,{"week":142,"volume":143},"2025-05-04",12719,{"week":145,"volume":146},"2025-05-11",6573,{"week":148,"volume":149},"2025-05-18",6355,{"week":151,"volume":152},"2025-05-25",4573,{"week":154,"volume":155},"2025-06-01",5041,{"week":157,"volume":158},"2025-06-08",6637,{"week":160,"volume":161},"2025-06-15",5698,{"week":163,"volume":164},"2025-06-22",7200,{"week":166,"volume":167},"2025-06-29",10146,{"week":169,"volume":170},"2025-07-06",6819,{"week":172,"volume":173},"2025-07-13",10364,{"week":175,"volume":176},"2025-07-20",6706,{"week":178,"volume":179},"2025-07-27",7059,{"week":181,"volume":182},"2025-08-03",7595,{"week":184,"volume":185},"2025-08-10",8791,{"week":187,"volume":188},"2025-08-17",7566,{"week":190,"volume":191},"2025-08-24",10444,{"week":193,"volume":194},"2025-08-31",7936,{"week":196,"volume":197},"2025-09-07",6357,{"week":199,"volume":200},"2025-09-14",7382,{"week":202,"volume":203},"2025-09-21",5591,{"week":205,"volume":206},"2025-09-28",5559,{"week":208,"volume":209},"2025-10-05",5402,{"week":211,"volume":212},"2025-10-12",6980,{"week":214,"volume":215},"2025-10-19",6001,{"week":217,"volume":218},"2025-10-26",5572,{"week":220,"volume":221},"2025-11-02",6160,{"week":223,"volume":224},"2025-11-09",8592,{"week":226,"volume":227},"2025-11-16",10339,{"week":229,"volume":230},"2025-11-23",13247,{"week":232,"volume":233},"2025-11-30",22849,{"week":235,"volume":236},"2025-12-07",21631,{"week":238,"volume":239},"2025-12-14",21256,{"week":241,"volume":242},"2025-12-21",24789,{"week":244,"volume":245},"2025-12-28",21578,{"week":247,"volume":248},"2026-01-04",14389,{"week":250,"volume":251},"2026-01-11",7542,{"week":253,"volume":254},"2026-01-18",5986,{"week":256,"volume":257},"2026-01-25",5434,{"week":259,"volume":260},"2026-02-01",4822,{"week":262,"volume":263},"2026-02-08",4898,{"week":265,"volume":266},"2026-02-15",3937,{"week":268,"volume":269},"2026-02-22",3899,{"week":271,"volume":272},"2026-03-01",4213,{"week":274,"volume":275},"2026-03-08",3890,{"week":277,"volume":278},"2026-03-15",3631,{"week":280,"volume":281},"2026-03-22",3562,{"week":283,"volume":284},"2026-03-29",3525,{"week":286,"volume":287},"2026-04-05",4715,{"week":289,"volume":290},"2026-04-12",4657,{"week":292,"volume":293},"2026-04-19",3757,{"week":295,"volume":296},"2026-04-26",3107,{"week":298,"volume":299},"2026-05-03",2921,{"week":301,"volume":302},"2026-05-10",3397,{"week":304,"volume":305},"2026-05-17",3592,{"week":307,"volume":308},"2026-05-24",4152,{"week":310,"volume":311},"2026-05-31",3834,{"week":313,"volume":314},"2026-06-07",3693,{"week":316,"volume":317},"2026-06-14",3598,{"week":319,"volume":320},"2026-06-21",3913,{"week":322,"volume":323},"2026-06-28",5390,{"week":325,"volume":326},"2026-07-05",4206,{"week":328,"volume":329},"2026-07-12",4826,{"week":331,"volume":332},"2026-07-19",4975,{"week":334,"volume":335},"2026-07-26",4790,false,[338,339,340,341,342,343,344,345,346,347,348,349],0.7595719006271597,0.39879462306043334,0.3805504864626269,0.4302977016403426,0.8958641424059767,0.9554444328644337,1.0419685132696705,1.4187109813241674,1.0426597377331925,1.0035322438586776,2.0506158181584104,3.739063531344705,{"top":351,"otherBrandCount":29,"otherClickShare":29},[352,355,358],{"brand":353,"clickShare":354},"Moose Master",0.7961,{"brand":356,"clickShare":357},"Big Potato",0.1653,{"brand":359,"clickShare":360},"OFF TOPIC",0.0386,[362,372,382,392],{"asin":363,"title":364,"brand":353,"imageUrl":365,"price":366,"rating":21,"reviews":367,"clickShare90":368,"clickShare360":369,"launchDate":370,"amazonUrl":371},"B07XGNSH8Y","Moose Master - Laugh Until You Cry Fun - Your Cheeks Will Hurt from Smiling and Laughing so Hard - for Fun People Looking for A Hilarious Night in a Box","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51M-j2XRU8L.jpg",20.56,5235,0.7492,0.689,"2019-09-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07XGNSH8Y",{"asin":373,"title":374,"brand":356,"imageUrl":375,"price":376,"rating":377,"reviews":378,"clickShare90":357,"clickShare360":379,"launchDate":380,"amazonUrl":381},"B09S6W3LNN","Sounds Fishy Amazon Exclusive Trivia Party Game Age 10+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CXIcpUEqL.jpg",18.16,4.7,1436,0.1929,"2022-02-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09S6W3LNN",{"asin":383,"title":384,"brand":353,"imageUrl":385,"price":24,"rating":386,"reviews":387,"clickShare90":388,"clickShare360":389,"launchDate":390,"amazonUrl":391},"B098KN5STJ","Moose Master Penguin Panic - Tongue Twisted Hurt Your Cheeks Laughter Youll be Laughing at The Crazy Things Your Friends Say for Fun People Looking for a Hilarious Night in a Box","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51oFHQkmFsL.jpg",4.5,584,0.0469,0.0438,"2021-07-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB098KN5STJ",{"asin":393,"title":394,"brand":359,"imageUrl":395,"price":25,"rating":21,"reviews":396,"clickShare90":360,"clickShare360":397,"launchDate":398,"amazonUrl":399},"B07Y5P1YHR","OFF TOPIC Party Game for Adults - Fun Adult Board Games for Groups of 2-8 Players - Hilarious Game Night Card Game for Friends Family & More","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RYnMKtIQL.jpg",6043,0.0743,"2019-04-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07Y5P1YHR",{"love":401,"hate":464,"returnReasons":493},[402,409,416,423,430,436,443,448,455,460],{"topic":403,"percentOfMentions":404,"verbatims":405},"Fun\u002FEntertainment Experience",0.737,[406,407,408],"Fun game","Fun fun","Super fun family game",{"topic":410,"percentOfMentions":411,"verbatims":412},"Ease Of Use",0.0716,[413,414,415],"Easy to learn","Easy Game","they are easy to travel with",{"topic":417,"percentOfMentions":418,"verbatims":419},"Trivia Games",0.0495,[420,421,422],"Cute fun card game","A simple, entertaining game that creates a lot of memorable moments","This is a laugh out loud game entire family enjoyed",{"topic":424,"percentOfMentions":425,"verbatims":426},"Gifting Purpose",0.0313,[427,428,429],"it would be great as a gift","Great gift for fun board game players","Really good gift for adults that like to play games",{"topic":431,"percentOfMentions":432,"verbatims":433},"Quality-Overall",0.0208,[434,435],"Great merchandise","Great Product",{"topic":437,"percentOfMentions":438,"verbatims":439},"Creativity",0.0169,[440,441,442],"Fun and creative","praises creativity which is also a huge plus","If youre looking for something competitive, creative, and perfect for adults, this is a great one to add to your game collection",{"topic":444,"percentOfMentions":445,"verbatims":446},"Educational-Overall",0.015600000000000001,[447],"Students LOVE THIS",{"topic":449,"percentOfMentions":450,"verbatims":451},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0143,[452,453,454],"easy to follow instructions","Easy to learn the rules","The instructions are easy to follow",{"topic":456,"percentOfMentions":457,"verbatims":458},"Color",0.0052,[459],"The cards are lovely and colorful",{"topic":461,"percentOfMentions":457,"verbatims":462},"Correct Contents",[463],"Everything fits easily into the box",[465,471,474,478,480,484,488],{"topic":403,"percentOfMentions":466,"verbatims":467},0.55,[468,469,470],"Not fun","Less fun than others","This game is really lame",{"topic":431,"percentOfMentions":61,"verbatims":472},[473],"I just dont understand the high reviews",{"topic":444,"percentOfMentions":72,"verbatims":475},[476,477],"Difficult to learn","difficult to teach",{"topic":410,"percentOfMentions":72,"verbatims":479},[476],{"topic":481,"percentOfMentions":72,"verbatims":482},"Print Quality",[483],"in reality, the print on the cards is very very small and only the immediate player can see it",{"topic":485,"percentOfMentions":72,"verbatims":486},"Advertised Vs Actual Product",[487],"not received as advertised",{"topic":489,"percentOfMentions":72,"verbatims":490},"Value For Money",[491,492],"Expensive","not worth the price",[494,496,498,500,502,505,508,511,514,515],{"reason":403,"pct":495},0.24739999999999998,{"reason":489,"pct":497},0.19269999999999998,{"reason":485,"pct":499},0.1432,{"reason":449,"pct":501},0.138,{"reason":503,"pct":504},"Product Condition",0.06509999999999999,{"reason":506,"pct":507},"Size-Overall",0.057300000000000004,{"reason":509,"pct":510},"Functionality-Overall",0.0339,{"reason":512,"pct":513},"Defective Material\u002FParts",0.023399999999999997,{"reason":424,"pct":432},{"reason":417,"pct":445},[517,522,526,531,536,541,546,551,555,559],{"term":518,"volume":519,"growthQoq":520,"conversionRate":521},"moose master",141315,0.1027,0.1326,{"term":523,"volume":524,"growthQoq":525,"conversionRate":29},"adult fun",19148,0.2518,{"term":527,"volume":528,"growthQoq":529,"conversionRate":530},"moose master game",35544,0.1674,0.123,{"term":532,"volume":533,"growthQoq":534,"conversionRate":535},"sounds fishy",19336,-0.2832,0.0929,{"term":537,"volume":538,"growthQoq":539,"conversionRate":540},"sounds fishy game",27023,-0.1466,0.1176,{"term":542,"volume":543,"growthQoq":544,"conversionRate":545},"smosh games",7649,0.3748,0.004,{"term":547,"volume":548,"growthQoq":549,"conversionRate":550},"moose game",9682,0.0499,0.0717,{"term":552,"volume":553,"growthQoq":554,"conversionRate":29},"friend games",7026,-0.3107,{"term":556,"volume":557,"growthQoq":558,"conversionRate":29},"games like cards against humanity",7811,-0.1233,{"term":560,"volume":561,"growthQoq":562,"conversionRate":29},"battle of the sexes board game",8989,-0.2279,[564,570,575,580,585,591],{"title":565,"href":566,"score":52,"verdict":567,"marketSize":568,"growth90":569},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts","watch",317041.86,4.0766,{"title":571,"href":572,"score":52,"verdict":567,"marketSize":573,"growth90":574},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":576,"href":577,"score":52,"verdict":567,"marketSize":578,"growth90":579},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":581,"href":582,"score":52,"verdict":567,"marketSize":583,"growth90":584},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":586,"href":587,"score":52,"verdict":588,"marketSize":589,"growth90":590},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":592,"href":593,"score":52,"verdict":567,"marketSize":594,"growth90":595},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486,[597,604,611,618,625,632,639,646,653,660,667,674,681,684,691,698,705,712,719,725],{"nodeId":598,"label":599,"slug":600,"href":601,"nichesTracked":602,"marketSizeTotal":603},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":605,"label":606,"slug":607,"href":608,"nichesTracked":609,"marketSizeTotal":610},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":612,"label":613,"slug":614,"href":615,"nichesTracked":616,"marketSizeTotal":617},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":619,"label":620,"slug":621,"href":622,"nichesTracked":623,"marketSizeTotal":624},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":626,"label":627,"slug":628,"href":629,"nichesTracked":630,"marketSizeTotal":631},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":633,"label":634,"slug":635,"href":636,"nichesTracked":637,"marketSizeTotal":638},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":640,"label":641,"slug":642,"href":643,"nichesTracked":644,"marketSizeTotal":645},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":647,"label":648,"slug":649,"href":650,"nichesTracked":651,"marketSizeTotal":652},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":654,"label":655,"slug":656,"href":657,"nichesTracked":658,"marketSizeTotal":659},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":661,"label":662,"slug":663,"href":664,"nichesTracked":665,"marketSizeTotal":666},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":668,"label":669,"slug":670,"href":671,"nichesTracked":672,"marketSizeTotal":673},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":675,"label":676,"slug":677,"href":678,"nichesTracked":679,"marketSizeTotal":680},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":682,"marketSizeTotal":683},3143,1662205212,{"nodeId":685,"label":686,"slug":687,"href":688,"nichesTracked":689,"marketSizeTotal":690},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":692,"label":693,"slug":694,"href":695,"nichesTracked":696,"marketSizeTotal":697},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":699,"label":700,"slug":701,"href":702,"nichesTracked":703,"marketSizeTotal":704},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":706,"label":707,"slug":708,"href":709,"nichesTracked":710,"marketSizeTotal":711},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":713,"label":714,"slug":715,"href":716,"nichesTracked":717,"marketSizeTotal":718},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":720,"label":721,"slug":722,"href":723,"nichesTracked":36,"marketSizeTotal":724},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":726,"label":727,"slug":728,"href":729,"nichesTracked":730,"marketSizeTotal":731},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]