---
title: "Search terms — mike wheeler - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mike-wheeler/search-terms"
last_updated: "2026-08-08T18:19:17.335Z"
locale: en
meta:
  description: "Niche score 37/100 · $118K/yr market · 261K searches/yr · $29.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $118K/yr market · 261K searches/yr · $29.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mike wheeler - Flapen"
---

# **mike wheeler**

**Skip it**

Soft demand (-63.3% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 0Conversion 19Competition 34Returns 95Price range 95Avg price 95Brand share 11Review moat 68Quality gap 20

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$29.07**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$14.94–$76.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****776.05**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$118K**

$118K/yr · 261K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-63.3%**

90-day search growth — must beat 0% to launch

## Search terms