---
title: "Mickey Mouse Coloring Book — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mickey-mouse-coloring-book"
last_updated: "2026-08-08T13:43:00.642Z"
locale: en
meta:
description: "Niche score 37/100 · $67K/yr market · 71K searches/yr · $10.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $67K/yr market · 71K searches/yr · $10.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mickey Mouse Coloring Book — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **mickey mouse coloring book**
**Skip it**
Soft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 11Conversion 84Competition 21Returns 94Price range 52Avg price 34Brand share 13Review moat 74Quality gap 23
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****536.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.14–$26.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.09**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$67K**
$67K/yr · 71K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mickey mouse coloring book is a $67K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mickey mouse coloring book market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$61K–$81K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#1,302**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**34**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**3%**
- Disney61% - Activity Books15% - Bendon9% - Mickey Mouse7% - Bigirl2% - Melissa & Doug2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/mickey-mouse-coloring-book/trend)
## **Top mickey mouse coloring book search terms**
- **mickey mouse coloring book**43K/yr-18.0%6.6% conv. - **mickey coloring book**11K/yr-32.4%8.8% conv. - **mickey mouse coloring**4K/yr-27.4%2.1% conv. - **mickey mouse activity book**4K/yr-14.0%3.1% conv. - **mickey coloring books for toddlers 1-3**4K/yr-58.2%8.3% conv. - **mickey mouse coloring book for 2 year old**5K/yr-88.7%11.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mickey-mouse-coloring-book/search-terms)
## **Top mickey mouse coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Coloring Books for Kids with Sticker - Mickey Mouse**Disney**$4.76**4.6★545 rev](https://www.amazon.com/dp/B01GEOQ6TO) [2**Activity Books Mickey Mouse Thats Swell! Coloring 80 Pages**Activity Books**$4.14**4.7★193 rev](https://www.amazon.com/dp/B0881Y55HT) [3**Mickey Mouse Coloring Books for Toddlers Kids - 2pk Bundle with Stickers**Disney**$9.33**4.7★99 rev](https://www.amazon.com/dp/B0D7QK45BV) [4**Disney Junior Mickey & Minnie Mouse - Gigantic Coloring & Activity Book - 200 Pages**Disney**$7.29**4.6★1,024 rev](https://www.amazon.com/dp/B07Q18L9RK) [5**Disney Mickey Mouse: 400 Pages of Coloring Fun**Mickey Mouse**$10.03**4.7★1,807 rev](https://www.amazon.com/dp/1403719675)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mickey Birthday Party Supplies 24Pcs Mouse Coloring Books for Minnie Birthday Party Gifts Goodie Bag Stuffers Classroom Rewards 8 Styles**Bigirl**$26.59**15 rev6mo ago](https://www.amazon.com/dp/B0FT71DBTH) [**Melissa & Doug Sticker Wow! 24-Page Activity Pad and Sticker Stamper 300 Stickers Arts and Crafts Fidget Toy Collectible Character Disney Mickey Mouse - for Kids Ages 3+ - FSC Certified**Melissa & Doug**$7.66**376 rev1y ago](https://www.amazon.com/dp/B0D9KW8XH9) [**Disney Classics Coloring Book Set for Kids Bulk Activity Coloring Books Includes Mickey Mouse Minnie Princess Featuring Activities Mazes Games Puzzles and More**Bendon**$17.85**178 rev1y ago](https://www.amazon.com/dp/B0DF6M9DZV) [**Disney Junior Mickey Imagine Ink Magic Ink Pictures Activity Book**Bendon**$7.29**6 rev2y ago](https://www.amazon.com/dp/B0DB6RBBB4) [**Mickey Mouse Coloring Books for Toddlers Kids - 2pk Bundle with Stickers**Disney**$9.33**99 rev2y ago](https://www.amazon.com/dp/B0D7QK45BV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Disney Jr. Coloring Book (288 Pages) Includes Disney Stickers Giant Coloring Book for Kids & Adults Travel Activity Ages 3 +**Crayola**$5.71**4.8★**▲ 362%**](https://www.amazon.com/dp/B08LQR9SNH) [**DDI 2325690 Mickey Clubhouse 80 Page Coloring Book44; Assorted Color - Case of 288**Bendon**$4.98**0.0★**▲ 348%**](https://www.amazon.com/dp/B07TWTBP6S) [**Disney Junior Mickey Imagine Ink Magic Ink Pictures Activity Book**Bendon**$7.29**4.4★**▲ 103%**](https://www.amazon.com/dp/B0DB6RBBB4) [**Mickey Mouse Clubhouse Party Favors for Kids Bundle 24 Mini Activity Packs**Disney**$20.58**4.8★**▲ 58%**](https://www.amazon.com/dp/B0CTD3XG7J) [**Mickey Birthday Party Supplies 24Pcs Mouse Coloring Books for Minnie Birthday Party Gifts Goodie Bag Stuffers Classroom Rewards 8 Styles**Bigirl**$26.59**4.7★**▲ 35%**](https://www.amazon.com/dp/B0FT71DBTH)
**~~View all trending →~~**
## **What buyers say about mickey mouse coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**28%
*“Great entertainment for a toddler”*
**Color**21%
*“my little girl LOVES to color”*
**Value For Money**10%
*“it was a great price”*
**Gifting Purpose**7%
*“It was a Valentines Day gift for my nephew”*
**Ease Of Use**6%
*“My daughter loves it easy for her to use”*
**Developmental Needs**4%
*“Perfect for kids”*
**Mess Free**3%
*“no mess”*
**Quality-Overall**3%
*“Overall, this is a well-made, low-mess activity set that encourages creativity and independent play”*
**Design-Overall**3%
*“They are all of very nice appearance & designs”*
**Advertised Vs Actual Product**3%
*“True to what the product says you receive”*
### **What buyers complain about **
**Value For Money**19%
*“price high”*
**Adhesion/Stickiness**19%
*“the stickers are not like normal stickers”*
**Quality-Overall**16%
*“Junk”*
**Size-Overall**13%
*“kinda small”*
**Durability**10%
*“It broke right away”*
**Color**3%
*“Coloring book is small”*
**Advertised Vs Actual Product**3%
*“Misleading to say the least”*
**Mess Free**3%
*“make a mess everywhere”*
**Functionality-Overall**2%
*“the quality and functionality are majorly lacking”*
**Thickness**2%
*“Some pages feel a bit thin”*
### **Top return reasons **
**Size-Overall**24%
**Adhesion/Stickiness**20%
**Value For Money**18%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Product Condition**6%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Color**2%
**Print Quality**1%
## **Common questions**
- **Is mickey mouse coloring book profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the mickey mouse coloring book niche?**
- 8 brands and 34 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in mickey mouse coloring book?**
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Quality-Overall. The return rate is 1.1%.
- **When does demand for mickey mouse coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the mickey mouse coloring book niche?**
- Listings span $4.14–$26.59; the average listing price is $10.09 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.
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