---
title: "Michael Scott — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/michael-scott"
last_updated: "2026-08-08T15:03:43.222Z"
locale: en
meta:
description: "Niche score 40/100 · $84K/yr market · 204K searches/yr · $18.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $84K/yr market · 204K searches/yr · $18.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Michael Scott — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **michael scott**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 15Conversion 27Competition 75Returns 86Price range 82Avg price 85Brand share 0Review moat 48Quality gap 12
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.21–$49.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,734.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$84K**
$84K/yr · 204K searches
**Growth**
**Bad****-19.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, michael scott is a $84K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michael scott market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$113K–$151K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#15,302**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **41%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**231**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 83%
**Open market**
**0%**
- Funko92% - Balanced Co.5% - POP1% - Absurd Ink1% - HOFSM.COM Hall of Fame Sports Memorabilia1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/michael-scott/trend)
## **Top michael scott search terms**
- **the office funko pop**96K/yr-21.6%2.3% conv. - **funko pop the office**33K/yr-24.3%1.4% conv. - **michael scott**19K/yr+15.5%0.3% conv. - **the office funko**14K/yr-11.8%2.2% conv. - **funko the office**9K/yr-22.1%1.7% conv. - **michael scott funko pop**8K/yr-33.3%4.6% conv. - **the office funko pops**5K/yr-1.5%2.6% conv. - **funko pop office**5K/yr-42.4%2.2% conv. - **office funko pop**4K/yr-24.2%2.8% conv. - **the office pop funko**3K/yr-15.5%3.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/michael-scott/search-terms)
## **Top michael scott products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop TV: The Office - Michael Scott - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comedy Fans - Model Figure for Collectors and Display**Funko**$15.36**4.9★10,272 rev](https://www.amazon.com/dp/B07NSW1R3T) [2**Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$11.30**4.8★115 rev](https://www.amazon.com/dp/B0DNRT1KHZ) [3**Funko Pop! Sayings: The Office - Michael Scott - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$17.50**4.8★115 rev](https://www.amazon.com/dp/B0DYJZ42JM) [4**Funko POP! TV: The Office - Michael Scott & Holly Flax - 2 Pack**Funko**$23.49**4.8★108 rev](https://www.amazon.com/dp/B0DNRSH974) [5**Funko POP! TV: The Office - Kevin Malone**Funko**$8.21**4.9★59 rev](https://www.amazon.com/dp/B0DNRTMFZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Sayings: The Office - Michael Scott - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$17.50**115 rev11mo ago](https://www.amazon.com/dp/B0DYJZ42JM) [**Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$11.30**115 rev1y ago](https://www.amazon.com/dp/B0DNRT1KHZ) [**Funko POP! TV: The Office - Michael Scott & Holly Flax - 2 Pack**Funko**$23.49**108 rev1y ago](https://www.amazon.com/dp/B0DNRSH974) [**Funko POP! TV: The Office - Kevin Malone**Funko**$8.21**59 rev1y ago](https://www.amazon.com/dp/B0DNRTMFZW) [**Funko Pop! Television: The Office - Meredith Palmer - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$8.21**47 rev1y ago](https://www.amazon.com/dp/B0DNRW1PR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Balanced Co. Kevins Famous Chili Funny Novelty Unisex Socks - Kevin Malone & Michael Scott Designs Gift for Him - Red/Gray**Balanced Co.**$13.47**4.8★**▲ 394%**](https://www.amazon.com/dp/B07PDN1CL3) [**Balanced Co. Michael Scott Dress Socks Boss Socks Funny Socks Casual Socks (Black/Gray)**Balanced Co.**$13.13**4.5★**▲ 356%**](https://www.amazon.com/dp/B08Y7DKSL5) [**Balanced Co. Thats What She Said Dress Socks Michael Scott Funny Socks Crazy Socks Casual Cotton Crew Socks (Gray)**Balanced Co.**$12.69**4.8★**▲ 341%**](https://www.amazon.com/dp/B07MHN5L5L) [**Funko Bitty POP! 4-Pack: The Office - Dwight with Pumpkinhead**Funko**$8.52**4.6★**▲ 75%**](https://www.amazon.com/dp/B0DN2K1DXM) [**Funko POP! TV: The Office - Fun Run Andy Bernard - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$10.20**4.8★**▲ 63%**](https://www.amazon.com/dp/B0B12R7BPT)
**~~View all trending →~~**
## **What buyers say about michael scott**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Excellent quality”*
**Collectibles**24%
*“Perfectly, respectfully packaged for a collectible item”*
**Fun/Entertainment Experience**17%
*“Very fun”*
**Value For Money**11%
*“good value”*
**Advertised Vs Actual Product**11%
*“Exactly what you expect”*
**Gifting Purpose**9%
*“It was a present for my husband”*
### **What buyers complain about **
**Defective Material/Parts**50%
*“Pieces keep falling out and breaking apart”*
**Quality-Overall**50%
*“Poor quality”*
### **Top return reasons **
**Value For Money**33%
**Advertised Vs Actual Product**14%
**Defective Material/Parts**10%
**Size-Overall**9%
**Quality-Overall**7%
**Add-Ons/Attachments**6%
**Leak-Proof**2%
**Feet Fit**2%
**Wrinkles**2%
**Display-Overall**2%
## **Common questions**
- **Is michael scott profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the michael scott niche?**
- 5 brands and 231 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in michael scott?**
- Top complaints mined from reviews: Defective Material/Parts, Quality-Overall. The return rate is 1.5%.
- **When does demand for michael scott peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the michael scott niche?**
- Listings span $8.21–$49.07; the average listing price is $18.90 (sweet spot $15–$100). The average incumbent carries 1,735 reviews — the moat a new listing must climb.
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