---
title: "Metal Dice — $317K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/metal-dice"
last_updated: "2026-08-08T15:09:57.037Z"
locale: en
meta:
description: "Niche score 59/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Metal Dice — $317K/yr Amazon US Niche (2026) - Flapen"
---
# **metal dice**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 19Conversion 27Competition 96Returns 96Price range 86Avg price 86Brand share 95Review moat 38Quality gap 19
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.65–$77.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$317K**
$317K/yr · 756K searches
**Review moat**
**Okay****2,657.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, metal dice is a $317K/yr Amazon United States market (756K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **metal dice market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$292K–$390K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **87%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**51 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**39%**
Top 20: 80%
**Top-5 click share**
**17%**
Top 20: 45%
**Open market**
**56%**
- DNDND10% - Smartdealspro9% - AUSTOR8% - CiaraQ7% - Haxtec7% - Yiotfandoll5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
80K60KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/metal-dice/trend)
## **Top metal dice search terms**
- **metal dice**147K/yr-7.3%0.8% conv. - **d20 dice**121K/yr-9.3%2.8% conv. - **d20**90K/yr-5.8%2.0% conv. - **metal dice set**64K/yr-12.3%1.1% conv. - **metal dnd dice**60K/yr-24.2%0.9% conv. - **dnd dice metal**26K/yr-12.3%0.8% conv. - **dnd metal dice**26K/yr-15.0%0.9% conv. - **resin dice**26K/yr-6.2%0.5% conv. - **metal dnd dice set**29K/yr-25.8%1.2% conv. - **dragon dice**25K/yr-18.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/metal-dice/search-terms)
## **Top metal dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$13K6%$19K8%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SmartDealsPro 10-Pack 20 Sided Dice D20 Polyhedral Dice for DND RPG MTG Table Game (Double Color)**Smartdealspro**$6.86**4.8★3,502 rev](https://www.amazon.com/dp/B07F31Z412) [2**DNDND Metal Dice Set D&D 7 die Metallic Polyhedral Dice Set with Gift Metal Box and Gold Number for DND Dungeons and Dragons Role Playing Games (Black and Gold)**DNDND**$16.51**4.8★11,788 rev](https://www.amazon.com/dp/B07F817H27) [3**Metal DND Dragon Dice Set D&D Polyhedral Dice with Dragon for Dungeons and Dragons RPG TTRPG D and D 7-Die Set with Gift Case**weyano**$23.99**4.8★109 rev](https://www.amazon.com/dp/B0FPX4XXJ9) [4**AUSTOR 35 Pieces Polyhedral Dice 20 Sided Game Dice Set Mixed Color 20 Sides Dice Assortment with a Black Velvet Storage Bag for DND RPG MTG Table Games**AUSTOR**$10.34**4.8★1,288 rev](https://www.amazon.com/dp/B08YJQWPW4) [5**SmartDealsPro 50-Pack D20 20 Sided Dice Polyhedral Dice with Pouch for DND RPG MTG Table Game (D20 Mix Color)**Smartdealspro**$12.30**4.7★178 rev](https://www.amazon.com/dp/B0D13T322F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QMAY Mystery Dice Set 7 Pcs Metal Polyhedral Dice + 1 Pcs Velvet Bag**QMay**$20.30**10 rev8mo ago](https://www.amazon.com/dp/B0G4C8G8L7) [**Metal DND Dragon Dice Set D&D Polyhedral Dice with Dragon for Dungeons and Dragons RPG TTRPG D and D 7-Die Set with Gift Case**weyano**$23.99**109 rev10mo ago](https://www.amazon.com/dp/B0FPX4XXJ9) [**HEIMDALLR Mystery Metal DND Dice Set 7pc Blind Bag with Random Class & Funny DND Stickers Metal Role Playing Dice for Dungeons and Dragons Gift for D&D Players Great for New Characters**HEIMDALLR**$17.04**854 rev1y ago](https://www.amazon.com/dp/B0FDX3374P) [**D20 23mm Metal Dice Polyhedral Dice for Dungeons and Dragons RPG Polyhedral Roleplaying Games MTG Table Games (Silver + Blue)**Generic**$10.00**26 rev1y ago](https://www.amazon.com/dp/B0DZWWC688) [**SmartDealsPro 50-Pack D20 20 Sided Dice Polyhedral Dice with Pouch for DND RPG MTG Table Game (D20 Mix Color)**Smartdealspro**$12.30**178 rev2y ago](https://www.amazon.com/dp/B0D13T322F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QMAY Mystery Dice Set 7 Pcs Metal Polyhedral Dice + 1 Pcs Velvet Bag**QMay**$20.30**4.6★**▲ 255%**](https://www.amazon.com/dp/B0G4C8G8L7) [**Maywin Cracked Rune Metal Dice Set for DND & RPG Dark Fantasy Fractured Design Premium Heavy Metal Polyhedral Dice with Deep Engraved Numbers 7-Piece Set Blue Arcane Vein**Maywin**$30.03**4.7★**▲ 213%**](https://www.amazon.com/dp/B0CZM5345Q) [**Metal DND Dragon Dice Set D&D Polyhedral Dice with Dragon for Dungeons and Dragons RPG TTRPG D and D 7-Die Set with Gift Case**weyano**$23.99**4.8★**▲ 141%**](https://www.amazon.com/dp/B0FPX4XXJ9) [**D20 23mm Metal Dice Polyhedral Dice for Dungeons and Dragons RPG Polyhedral Roleplaying Games MTG Table Games (Silver + Blue)**Generic**$10.00**4.6★**▲ 44%**](https://www.amazon.com/dp/B0DZWWC688) [**Yiotfandoll 10PCS Polyhedral D20 Dice 20mm Acrylic 20 Sided Dice for RPG MTG DND Table Games (Red Blue)**Yiotfandoll**$7.00**4.8★**▲ 38%**](https://www.amazon.com/dp/B0BZXX6YB5)
**~~View all trending →~~**
## **What buyers say about metal dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Awesome quality”*
**Color**16%
*“colors are beautiful”*
**Value For Money**11%
*“Cant beat the price”*
**Fun/Entertainment Experience**6%
*“Such a fun set”*
**Advertised Vs Actual Product**6%
*“Exactly what was advertised”*
**Weight Heavy**5%
*“have that great heavy feal to them”*
**Gifting Purpose**5%
*“Great gift”*
**Weight Light**3%
*“the chain is lightweight”*
**Design-Overall**3%
*“Very elegant”*
**Ease Of Use**3%
*“Quick and easy”*
### **What buyers complain about **
**Size-Overall**30%
*“It's small”*
**Color**9%
*“While slightly darker”*
**Weight Heavy**6%
*“So much heavier than expected”*
**Quality-Overall**5%
*“Bad quality of dice”*
**Advertised Vs Actual Product**4%
*“Not as pictured”*
**Value For Money**4%
*“not worth the price Imo”*
**Ease Of Use**3%
*“Hard to read”*
**Strength**2%
*“These seem flimsy”*
**Magnetic Strength/Adsorption**1%
*“one of the magnets popped free”*
**Accuracy-Overall**1%
*“The numbers are a little difficult to read”*
### **Top return reasons **
**Size-Overall**64%
**Color**9%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Value For Money**3%
**Defective Material/Parts**3%
**Weight Heavy**3%
**Functionality-Overall**1%
**Weight Light**1%
**Material Quality**1%
## **Common questions**
- **Is metal dice profitable to sell on Amazon United States?**
- The niche generates $317K/yr across 115 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the metal dice niche?**
- 51 brands and 54 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in metal dice?**
- Top complaints mined from reviews: Size-Overall, Color, Weight Heavy. The return rate is 0.8%.
- **When does demand for metal dice peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the metal dice niche?**
- Listings span $6.65–$77.59; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 2,658 reviews — the moat a new listing must climb.
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