---
title: "Metal Build Gundam — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/metal-build-gundam"
last_updated: "2026-08-08T13:46:45.558Z"
locale: en
meta:
description: "Niche score 33/100 · $167K/yr market · 152K searches/yr · $250.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $167K/yr market · 152K searches/yr · $250.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Metal Build Gundam — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **metal build gundam**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 25Conversion 6Competition 69Returns 32Price range 7Avg price 38Brand share 0Review moat 94Quality gap 35
**Review moat**
**Great****126.09**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$250.57**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$167K**
$167K/yr · 152K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$58.47–$612.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, metal build gundam is a $167K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **metal build gundam market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$125K–$188K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#10,323**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **9%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**137**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**0%**
- TAMASHII NATIONS83% - BAGCREATIONS7% - BANDAI SPIRITS4% - BANDAI3% - Bandai Namco2%
## **Demand**
Weekly Amazon search volume, last 34 weeks — +0.1% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/metal-build-gundam/trend)
## **Top metal build gundam search terms**
- **metal build gundam**52K/yr-7.6%0.3% conv. - **metal robot spirits**27K/yr-9.7%0.4% conv. - **metal build**23K/yr+0.9%0.2% conv. - **gundam metal build**23K/yr+9.0%0.2% conv. - **metal robot spirits gundam**8K/yr+3.7%0.5% conv. - **metal gundam**8K/yr+11.9%0.4% conv. - **bandai metal build**6K/yr+23.2%0.2% conv. - **gundam metal**5K/yr+67.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/metal-build-gundam/search-terms)
## **Top metal build gundam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TAMASHII NATIONS - Mobile Fighter G Gundam - Burning Gundam & Burning Gundam Second Metal Build Action Figure**TAMASHII NATIONS**$325.04**4.6★27 rev](https://www.amazon.com/dp/B0F2MMV95C) [2**TAMASHII NATIONS - Mobile Suit Gundam Seed - Freedom Gundam Concept 2 (Reissue) Metal Build Action Figure**TAMASHII NATIONS**$299.13**4.5★54 rev](https://www.amazon.com/dp/B0FKLTG9BX) [3**GundamUC SINANJU Messenger Crossbody Shoulder Bag by FX Creations**BAGCREATIONS**$58.47**4.9★20 rev](https://www.amazon.com/dp/B0DXF8RBPH) [4**TAMASHII NATIONS - Mobile Suit Zeta Gundam - Zeta Gundam Bandai Spirits Metal Build Action Figure**TAMASHII NATIONS**$348.92**4.5★174 rev](https://www.amazon.com/dp/B0DJ2DJHJ7) [5**TAMASHII NATIONS - Mobile Suit Gundam: Chars Counterattack - v Gundam Metal Robot Spirits Figure**TAMASHII NATIONS**$195.67**4.4★103 rev](https://www.amazon.com/dp/B0FKM98KN7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bandai Hobby - Mobile Suit Gundam: Chars Counterattack - Nu Gundam PG Unleashed 1/60 Model Kit**BANDAI SPIRITS**$612.64**204 rev7mo ago](https://www.amazon.com/dp/B0F9KF5Q1C) [**TAMASHII NATIONS - Gundam - Gundam Barabatos Lupus Rex (Reissue) The Metal Robot Spirits Figure**TAMASHII NATIONS**$159.74**22 rev9mo ago](https://www.amazon.com/dp/B0FT29265D) [**TAMASHII NATIONS - Mobile Suit Gundam Seed - Freedom Gundam Concept 2 (Reissue) Metal Build Action Figure**TAMASHII NATIONS**$299.13**54 rev11mo ago](https://www.amazon.com/dp/B0FKLTG9BX) [**TAMASHII NATIONS - Mobile Suit Gundam: Chars Counterattack - v Gundam Metal Robot Spirits Figure**TAMASHII NATIONS**$195.67**103 rev11mo ago](https://www.amazon.com/dp/B0FKM98KN7) [**TAMASHII NATIONS - Mobile Suit Gundam Wing - Wing Gundam Metal Robot Spirits Figure**TAMASHII NATIONS**$181.21**9 rev12mo ago](https://www.amazon.com/dp/B0FK81WN5L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GundamUC SINANJU Messenger Crossbody Shoulder Bag by FX Creations**BAGCREATIONS**$58.47**4.9★**▲ 167%**](https://www.amazon.com/dp/B0DXF8RBPH) [**TAMASHII NATIONS - Mobile Suit Gundam Seed Freedom - Sword Impulse Gundam Spec II Metal Robot Spirits Figure**TAMASHII NATIONS**$155.96**4.5★**▲ 107%**](https://www.amazon.com/dp/B0DYVQ342Q) [**TAMASHII NATIONS - Mobile Fighter G Gundam - Burning Gundam & Burning Gundam Second Metal Build Action Figure**TAMASHII NATIONS**$325.04**4.6★**▲ 51%**](https://www.amazon.com/dp/B0F2MMV95C) [**TAMASHII NATIONS - Mobile Suit Gundam Wing - Wing Gundam Metal Robot Spirits Figure**TAMASHII NATIONS**$181.21**4.8★**▲ 45%**](https://www.amazon.com/dp/B0FK81WN5L) [**TAMASHII NATIONS - Mobile Suit Gundam: Chars Counterattack - v Gundam Metal Robot Spirits Figure**TAMASHII NATIONS**$195.67**4.4★**▲ 40%**](https://www.amazon.com/dp/B0FKM98KN7)
**~~View all trending →~~**
## **What buyers say about metal build gundam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Perfect condition and value for money”*
**Quality-Overall**21%
*“Absolutely gorgeous build”*
**Design-Overall**16%
*“Incredible detail, really well built”*
**Assembly/Installation**4%
*“Instructions separate runners which makes it extremely easy to assemble despite its complexity”*
**Add-Ons/Attachments**4%
*“It comes with some fun accessories”*
**Collectibles**3%
*“I purchased this as used to see if this line was what I was looking for to start my collection”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Display-Overall**2%
*“Display is awesome”*
**Durability**2%
*“Color, build, pose and durability are there”*
**Shape/Style**2%
*“I love how it looks”*
### **What buyers complain about **
**Assembly/Installation**13%
*“even though ive never put a gundam together”*
**Quality-Overall**12%
*“honestly it's a lot of money spent for poor quality”*
**Strength**10%
*“feels looser on the normal”*
**Value For Money**8%
*“Yes, its expensive”*
**Strap/String Quality**8%
*“I do wish the straps were a bit longer”*
**Add-Ons/Attachments**8%
*“1. the pieces to attach the funnels/bits on legs come off easy”*
**Smell**8%
*“kinda stinks getting a damaged Bandai box”*
**Instructions/User Manual/Troubleshooting**6%
*“Instructions are black and white and shows you the bare minimum”*
**Brightness/Shine/Glow**3%
*“The Lighting kit is not included”*
**Size-Overall**3%
*“SUPER small”*
### **Top return reasons **
**Value For Money**40%
**Defective Material/Parts**23%
**Size-Overall**8%
**Advertised Vs Actual Product**7%
**Product Condition**5%
**Quality-Overall**3%
**Assembly/Installation**2%
**Instructions/User Manual/Troubleshooting**2%
**Scratch Resistance**1%
**Durability**1%
## **Common questions**
- **Is metal build gundam profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 32 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the metal build gundam niche?**
- 5 brands and 137 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in metal build gundam?**
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Strength. The return rate is 4.5%.
- **What does it cost to enter the metal build gundam niche?**
- Listings span $58.47–$612.64; the average listing price is $250.57 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.
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