---
title: "Memory Game — $978K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/memory-game"
last_updated: "2026-08-08T15:46:02.620Z"
locale: en
meta:
description: "Niche score 57/100 · $978K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $978K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Memory Game — $978K/yr Amazon US Niche (2026) - Flapen"
---
# **memory game**
**Worth a look**
Shows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 17Conversion 61Competition 78Returns 82Price range 69Avg price 51Brand share 66Review moat 42Quality gap 20
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Market size**
**Great****$978K**
$978K/yr · 1.5M searches
**Price range**
**Good****$6.70–$33.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,311.02**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, memory game is a $978K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **memory game market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$727K–$970K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**65%**
Top 20: 94%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**31%**
- Wonder Forge33% - Chuckle & Roar16% - Ravensburger8% - Cottify5% - Walenty4% - ABERLLS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/memory-game/trend)
## **Top memory game search terms**
- **memory game**292K/yr-10.9%3.1% conv. - **matching game**159K/yr-8.1%2.9% conv. - **memory games for kids ages 4-8**128K/yr-14.4%4.4% conv. - **matching games**108K/yr-16.8%0.8% conv. - **matching games for toddlers 3-5**105K/yr-13.0%4.4% conv. - **match game**71K/yr+1.4%0.3% conv. - **memory matching game**85K/yr-20.3%3.0% conv. - **memory games**72K/yr-2.4%1.2% conv. - **memory card game**58K/yr-22.7%2.2% conv. - **memory game for toddlers 2-4 years**72K/yr-33.8%4.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/memory-game/search-terms)
## **Top memory game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$29K6%$59K9%$88K12%$117K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chuckle & Roar Baby Animals Memory Matching Game CR Matching 3+ 52 Cards**Chuckle & Roar**$9.12**4.8★866 rev](https://www.amazon.com/dp/B0C2VZ8RFL) [2**Wonder Forge Disney Matching Game - Fun Memory Game for Boys & Girls Ages 3 and Older - Featuring Classic Disney Characters - Preschool Learning Toy**Wonder Forge**$10.62**4.8★30 rev](https://www.amazon.com/dp/B0G62TB98D) [3**Wonder Forge Disney Princess Matching Game - Fun Memory Game for Kids Ages 3 and Up - Toddler Learning Toy Featuring Belle Ariel and Elsa and More Disney Princesses - Packaging May Vary**Wonder Forge**$9.72**4.8★66 rev](https://www.amazon.com/dp/B0F5FHD9VP) [4**Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess**Wonder Forge**$10.12**4.8★477 rev](https://www.amazon.com/dp/B0DP5GZRYV) [5**Wonder Forge Marvel Spidey and His Amazing Friends Matching Game - Educational Memory Game for Kids Ages 3+ - Fun for Toddler Boys and Girls Featuring Spiderman and Friends**Wonder Forge**$10.98**4.8★11,163 rev](https://www.amazon.com/dp/B0F5DZWDR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**72 PCS Memory Match Game Animal Matching Game for Kids 3 and up Enhanced Memory Skills Card Games for Kids Ages 4-8**ArRuKi KIDS**$9.38**23 rev11mo ago](https://www.amazon.com/dp/B0FPF1R1JQ) [**Wonder Forge Disney Princess Matching Game - Fun Memory Game for Kids Ages 3 and Up - Toddler Learning Toy Featuring Belle Ariel and Elsa and More Disney Princesses - Packaging May Vary**Wonder Forge**$9.72**66 rev1y ago](https://www.amazon.com/dp/B0F5FHD9VP) [**Wonder Forge Marvel Spidey and His Amazing Friends Matching Game - Educational Memory Game for Kids Ages 3+ - Fun for Toddler Boys and Girls Featuring Spiderman and Friends**Wonder Forge**$10.98**11,163 rev1y ago](https://www.amazon.com/dp/B0F5DZWDR6) [**Wonder Forge Eric Carle Matching**Wonder Forge**$10.53**3,654 rev1y ago](https://www.amazon.com/dp/B0F3WN8CPP) [**Cottage Door Press John Deere Memory Matching Game for Kids Ages 3+ 72 Large Thick Cards Including Farm Animals and Tractors in a Sturdy Compact Box**Cottage Door Press**$9.97**61 rev1y ago](https://www.amazon.com/dp/B0F8XPFV2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wonder Forge Disney Matching Game - Fun Memory Game for Boys & Girls Ages 3 and Older - Featuring Classic Disney Characters - Preschool Learning Toy**Wonder Forge**$10.62**4.8★**▲ 270%**](https://www.amazon.com/dp/B0G62TB98D) [**Cottage Door Press John Deere Memory Matching Game for Kids Ages 3+ 72 Large Thick Cards Including Farm Animals and Tractors in a Sturdy Compact Box**Cottage Door Press**$9.97**4.9★**▲ 208%**](https://www.amazon.com/dp/B0F8XPFV2H) [**Wonder Forge Marvel Spidey and His Amazing Friends Matching Game - Educational Memory Game for Kids Ages 3+ - Fun for Toddler Boys and Girls Featuring Spiderman and Friends**Wonder Forge**$10.98**4.8★**▲ 173%**](https://www.amazon.com/dp/B0F5DZWDR6) [**Wonder Forge Disney Princess Matching Game - Fun Memory Game for Kids Ages 3 and Up - Toddler Learning Toy Featuring Belle Ariel and Elsa and More Disney Princesses - Packaging May Vary**Wonder Forge**$9.72**4.8★**▲ 152%**](https://www.amazon.com/dp/B0F5FHD9VP) [**Wonder Forge Eric Carle Matching**Wonder Forge**$10.53**4.8★**▲ 146%**](https://www.amazon.com/dp/B0F3WN8CPP)
**~~View all trending →~~**
## **What buyers say about memory game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**42%
*“Fun game”*
**Quality-Overall**8%
*“The quality of the cards are excellent”*
**Ease Of Use**5%
*“Easy to play”*
**Size-Overall**5%
*“Good size”*
**Gifting Purpose**5%
*“It was a gift”*
**Value For Money**5%
*“Great deal”*
**Durability**3%
*“Very durable”*
**Educational-Overall**3%
*“Fun and educational”*
**Portability**3%
*“Love the portable experience”*
**Color**3%
*“These are colorful”*
### **What buyers complain about **
**Size-Overall**24%
*“Disappointed in size”*
**Functionality-Overall**8%
*“Didnt work”*
**Quality-Overall**7%
*“Low quality”*
**Noise Level**6%
*“Loud”*
**Strength**5%
*“Flimsy”*
**Durability**5%
*“Doesnt seem durable at all”*
**Assembly/Installation**3%
*“Wasn't expecting to have to put it together yourself”*
**Value For Money**3%
*“Not worth the price”*
**Adhesion/Stickiness**3%
*“The adhesive dots do not line up very well”*
**Ease Of Use**2%
*“Unable to use”*
### **Top return reasons **
**Size-Overall**38%
**Functionality-Overall**9%
**Value For Money**8%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Noise Level**3%
**Touch/Button Controls**3%
**Battery Inclusion**3%
**Gifting Purpose**2%
## **Common questions**
- **Is memory game profitable to sell on Amazon United States?**
- The niche generates $978K/yr across 43 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the memory game niche?**
- 29 brands and 84 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in memory game?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.6%.
- **When does demand for memory game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the memory game niche?**
- Listings span $6.70–$33.26; the average listing price is $12.12 (sweet spot $15–$100). The average incumbent carries 2,311 reviews — the moat a new listing must climb.
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