---
title: "Meme — $631K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/meme"
last_updated: "2026-08-09T18:41:20.111Z"
locale: en
meta:
description: "Niche score 49/100 · $631K/yr market · 1.9M searches/yr · $15.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $631K/yr market · 1.9M searches/yr · $15.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Meme — $631K/yr Amazon US Niche (2026) - Flapen"
---
# **meme**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 65Growth 39Conversion 26Competition 61Returns 68Price range 63Avg price 77Brand share 38Review moat 43Quality gap 21
**Avg price**
**Great****$15.97**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$631K**
$631K/yr · 1.9M searches
**Price range**
**Good****$9.81–$23.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,183**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, meme is a $631K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **meme market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$958K–$1.3M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#10,418**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**82%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 84%
**Open market**
**16%**
- GENERIC31% - WHAT DO YOU MEME?29% - Popfunk17% - Funny Cat with Motion Meme Humor Cat Meme3% - Kozmoz Hall3% - Funny Unhinged Alpha Wolf Meme2% - Open — no brand owns it (15 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
100K60KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/meme/trend)
## **Top meme search terms**
- **meme shirt**422K/yr+23.0%0.3% conv. - **meme shirts**241K/yr+30.1%0.3% conv. - **what do you meme**327K/yr-8.4%5.7% conv. - **meme**219K/yr-2.8%0.0% conv. - **funny meme shirts**81K/yr+30.6%0.2% conv. - **meme t shirt**58K/yr+44.0%0.2% conv. - **what do you meme family**105K/yr+9.7%10.8% conv. - **memes**91K/yr-38.2%0.0% conv. - **meme game**51K/yr-0.9%3.7% conv. - **meme shirts for men**29K/yr+43.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/meme/search-terms)
## **Top meme products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$25K8%$50K12%$76K16%$101K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WHAT DO YOU MEME? Family Edition by Relatable - Nappa Award 2025 Winner Family Games for Kids and Adults 8+ The TikTok Viral Sensation Kids Game - Includes 300 Caption Cards 108 Photo Cards**WHAT DO YOU MEME?**$15.47**4.6★21,122 rev](https://www.amazon.com/dp/B0812BN1L1) [2**John Pork Funny Answer Call Phone T-Shirt Brainrot T-Shirt (US Alpha Large Regular Regular Black)**GENERIC**$15.10**4.7★93 rev](https://www.amazon.com/dp/B0DFVPX5QK) [3**WHAT DO YOU MEME? Core Game (New Edition) Now Including GIFs by Relatable The Essential Adult Party Game for Meme Lovers Great for Adult Games for Game Night**WHAT DO YOU MEME?**$20.76**4.6★4,655 rev](https://www.amazon.com/dp/B09R6FF1LY) [4**Born to Dilly Dally Forced to Lock in Shirt Funny Cursed Cat Meme T-Shirt Gen Z Ironic Humor Tee Unhinged Viral Y2K Shirt Black**GENERIC**$14.90**4.8★55 rev](https://www.amazon.com/dp/B0F5LTMGNP) [5**Popfunk Funny Meme Rage is Consuming Me Unisex Adult T Shirt Black Large**Popfunk**$13.18**4.8★11 rev](https://www.amazon.com/dp/B0FBM4XVXH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Say You Swear Ai Niche Baby Holding Back Laugh Genz Funny Meme Tee T-Shirt**Say You Swear Funny Meme Tee**$16.19**4 rev7mo ago](https://www.amazon.com/dp/B0G9CK5ZVK) [**Thinking Monkey Funny Meme Cute T-Shirt**FUNNY Thinking Monkey MEME CUTE**$16.35**8 rev7mo ago](https://www.amazon.com/dp/B0G5SHLYL2) [**I Clogged Your Toilet Funny Alpha Wolf Meme Stupid Brainrot T-Shirt**Funny Unhinged Alpha Wolf Meme**$17.20**31 rev8mo ago](https://www.amazon.com/dp/B0G494ZGMY) [**There is Motion at Your Front Door Funny Cat Motion Meme T-Shirt**Funny Cat with Motion Meme Humor Cat Meme**$21.72**39 rev9mo ago](https://www.amazon.com/dp/B0FWL259LZ) [**Fih Fishing Shirts for Men - Funny Fish is Calling Tshirt - Fish Calling Shirts with Meme Design - Remind Me Message T Shirt for Fishing Lover (Black-L)**Kozmoz Hall**$18.74**22 rev11mo ago](https://www.amazon.com/dp/B0FNVY722G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Popfunk Tummy Ache Survivor Cat Funny Animal Meme T-Shirt Unisex Black L**Popfunk**$13.51**4.6★**▲ 236%**](https://www.amazon.com/dp/B0FBM55Z5C) [**Born to Dilly Dally Forced to Lock in Shirt Funny Cursed Cat Meme T-Shirt Gen Z Ironic Humor Tee Unhinged Viral Y2K Shirt Black**GENERIC**$15.03**4.8★**▲ 233%**](https://www.amazon.com/dp/B0F5LYDZBZ) [**John Pork Funny Answer Call Phone T-Shirt Brainrot T-Shirt (US Alpha Medium Regular Regular Black)**GENERIC**$15.09**4.7★**▲ 232%**](https://www.amazon.com/dp/B0DFVN6SLX) [**Born to Dilly Dally Forced to Lock in Shirt Funny Cursed Cat Meme T-Shirt Gen Z Ironic Humor Tee Unhinged Viral Y2K Shirt Black**GENERIC**$14.90**4.8★**▲ 227%**](https://www.amazon.com/dp/B0F5LTMGNP) [**John Pork Funny Answer Call Phone T-Shirt Brainrot T-Shirt (US Alpha Large Regular Regular Black)**GENERIC**$15.10**4.7★**▲ 206%**](https://www.amazon.com/dp/B0DFVPX5QK)
**~~View all trending →~~**
## **What buyers say about meme**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**47%
*“Fun Game”*
**Quality-Overall**9%
*“The quality cards”*
**Size-Overall**8%
*“it fits snug”*
**Ease Of Use**6%
*“Easy to learn”*
**Gifting Purpose**5%
*“Perfect gift”*
**Material Quality**4%
*“The material is comfortable”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured”*
**Print Quality**3%
*“The print quality is clean, crisp and clear”*
**Comfort-Overall**2%
*“Great comfort”*
**Soft Feel**2%
*“Fabric is soft enough”*
### **What buyers complain about **
**Fun/Entertainment Experience**16%
*“Got boring very fast”*
**Size-Overall**12%
*“Size up”*
**Quality-Overall**10%
*“This is a low quality shirt”*
**Value For Money**7%
*“The decal is a little cheap though”*
**Material Quality**4%
*“The easel is inferior material”*
**Design-Overall**4%
*“the design on the front is so cheap”*
**Stitch/Finish/Polish**3%
*“the threading needs work”*
**Instructions/User Manual/Troubleshooting**3%
*“Missing instructions”*
**Sharpness**3%
*“Not very sharp”*
**Gifting Purpose**3%
*“this was a gift”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**10%
**Value For Money**7%
**Length**7%
**Fun/Entertainment Experience**5%
**Chest Fit**4%
**Gifting Purpose**2%
**Quality-Overall**2%
**Print Quality**2%
**Material Quality**2%
## **Common questions**
- **Is meme profitable to sell on Amazon United States?**
- The niche generates $631K/yr across 37 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the meme niche?**
- 21 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in meme?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Size-Overall, Quality-Overall. The return rate is 2.3%.
- **When does demand for meme peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the meme niche?**
- Listings span $9.81–$23.88; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 2,183 reviews — the moat a new listing must climb.
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