---
title: "Medieval — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/medieval"
last_updated: "2026-08-08T13:36:27.719Z"
locale: en
meta:
description: "Niche score 41/100 · $47K/yr market · 376K searches/yr · $24.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $47K/yr market · 376K searches/yr · $24.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Medieval — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **medieval**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 12Growth 21Conversion 6Competition 76Returns 18Price range 85Avg price 95Brand share 51Review moat 74Quality gap 45
**Avg price**
**Incredible****$24.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.06–$77.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****526.46**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$47K**
$47K/yr · 376K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, medieval is a $47K/yr Amazon United States market (376K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medieval market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#10,178**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**74%**
Top 20: 98%
**Top-5 click share**
**39%**
Top 20: 73%
**Open market**
**22%**
- JEMITOP19% - Scarlet Darkness18% - Asmodee13% - Runcati13% - bcehyaa11% - Eohak3%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -8.1% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/medieval/trend)
## **Top medieval search terms**
- **medieval**306K/yr-11.7%0.0% conv. - **midevil**30K/yr+3.3%0.1% conv. - **medival**14K/yr+7.8%0.0% conv. - **citadels board game**13K/yr+16.8%3.2% conv. - **citadels**5K/yr+66.9%2.6% conv. - **midieval**4K/yr+17.0%0.1% conv. - **mideval**3K/yr-22.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/medieval/search-terms)
## **Top medieval products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Asmodee Citadels Revised Edition Board Game - Master Builder Showdown Medieval Strategy Game for Kids & Adults Ages 10+ 2-8 Players 30-60 Min Playtime**Asmodee**$32.95**4.8★400 rev](https://www.amazon.com/dp/B09CDSJMP5) [2**Renaissance Belt Pouch Medieval Pirate Costume Accessories Set for Cosplay**bcehyaa**$18.45**4.6★400 rev](https://www.amazon.com/dp/B0DT4BQ4XX) [3**JEMITOP Mens Vintage Renaissance Costume Long Sleeve Lace Up Shirts for Pirate Viking Medieval Vampire Halloween Cosplay Clothing Khaki L**JEMITOP**$18.51**4.5★2,875 rev](https://www.amazon.com/dp/B0CQX4Z1MJ) [4**Runcati Mens Medieval Ankle Pants Renaissance Viking Linen Costume Trousers**Runcati**$23.96**4.6★716 rev](https://www.amazon.com/dp/B0CSSL2XCS) [5**Scarlet Darkness Renaissance Hood Dress for Women Medieval Costume Underbust Pirate Dresses with Pockets Olive Green L**Scarlet Darkness**$38.67**4.4★125 rev](https://www.amazon.com/dp/B0G4CQKLR1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Womens Renaissance Medieval Pirate Blouse Off Shoulder Top for Halloween**OVOY**$10.37**1 rev4mo ago](https://www.amazon.com/dp/B0GVSPLLVP) [**Renaissance Corset Belt for Women Underbust Bustier Top Brown Jacquard 12**Scarlet Darkness**$11.81**57 rev4mo ago](https://www.amazon.com/dp/B0GVMJT3DC) [**JEMITOP Men Renaissance Medieval Viking Tunic Costume Shirt Navy Blue M**JEMITOP**$21.78**41 rev7mo ago](https://www.amazon.com/dp/B0G5WTTHXH) [**JEMITOP Men Retro Lace Up Renaissance Medieval Costume Shirt Black L**JEMITOP**$22.67**23 rev7mo ago](https://www.amazon.com/dp/B0G5NZPHS6) [**JEMITOP Mens Renaissance Pirate Medieval Shirt Costume Black L**JEMITOP**$20.43**24 rev7mo ago](https://www.amazon.com/dp/B0G5NYB58Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Womens Renaissance Medieval Pirate Blouse Off Shoulder Top for Halloween**OVOY**$10.37**5.0★**▲ 100%**](https://www.amazon.com/dp/B0GVSPLLVP) [**Eohak Women Renaissance Corset Top Sleeveless Drawstring Bustier Bodycon Shapewear**Eohak**$12.15**3.7★**▲ 99%**](https://www.amazon.com/dp/B0F532WNDP) [**Renaissance Corset Belt for Women Underbust Bustier Top Brown Jacquard 12**Scarlet Darkness**$11.81**4.4★**▲ 99%**](https://www.amazon.com/dp/B0GVMJT3DC) [**JEMITOP Mens Renaissance Costume Retro Lace Up Shirts for Pirate Viking Medieval Vampire Halloween Cosplay Without Belt Khaki M**JEMITOP**$23.08**4.5★**▲ 99%**](https://www.amazon.com/dp/B0CS6KK539) [**JEMITOP Mens Renaissance Costume Retro Lace Up Shirts for Pirate Viking Medieval Vampire Halloween Cosplay Without Belt Navy Blue XL**JEMITOP**$22.81**4.5★**▲ 99%**](https://www.amazon.com/dp/B0CS6B23JW)
**~~View all trending →~~**
## **What buyers say about medieval**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Beautifully made”*
**Size-Overall**14%
*“Fits well”*
**Value For Money**10%
*“it is worth it”*
**Comfort-Overall**6%
*“Comfortable and easy to use”*
**Advertised Vs Actual Product**5%
*“Exactly what I wanted”*
**Fun/Entertainment Experience**3%
*“Fun for the whole family”*
**Leather Quality**3%
*“These are great quality inexpensive leather products”*
**Design-Overall**2%
*“well constructed and lovely look”*
**Shape/Style**2%
*“Stylish”*
**Material Quality**2%
*“They truly made a fantastic choice with this material because it feels unique, elevated, and breathable all at once”*
### **What buyers complain about **
**Size-Overall**18%
*“Way too big”*
**Quality-Overall**8%
*“Looks a little cheap”*
**Strap/String Quality**3%
*“as a person who wears an XL pant the belt doesnt have any length to be able to tie over the buckle like in the picture”*
**Color**3%
*“The color looked much darker than the picture”*
**Sharpness**3%
*“Not fully sharp”*
**Material Quality**3%
*“Feels like plastic”*
**Wrinkles**2%
*“The wrinkles are hard to get out”*
**Leather Quality**2%
*“is is faux leather which was hidden in the full product description”*
**Advertised Vs Actual Product**2%
*“No Character Descriptions”*
**Durability**2%
*“Brace immidiately fell apart”*
### **Top return reasons **
**Size-Overall**46%
**Length**6%
**Waist Fit**5%
**Chest Fit**5%
**Material Quality**4%
**Color**4%
**Advertised Vs Actual Product**3%
**Sleeve Fit**3%
**Quality-Overall**2%
**Shape/Style**2%
## **Common questions**
- **Is medieval profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 46 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the medieval niche?**
- 23 brands and 36 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in medieval?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 6.9% — above our launch gate.
- **When does demand for medieval peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the medieval niche?**
- Listings span $6.06–$77.33; the average listing price is $24.99 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.
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