---
title: "Search terms — math toys - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/math-toys/search-terms"
last_updated: "2026-08-08T13:01:15.639Z"
locale: en
meta:
  description: "Niche score 48/100 · $29K/yr market · 80K searches/yr · $18.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $29K/yr market · 80K searches/yr · $18.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — math toys - Flapen"
---

# **math toys**

**Skip it**

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 14Conversion 25Competition 84Returns 79Price range 75Avg price 83Brand share 95Review moat 38Quality gap 28

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Great****$18.13**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$7.50–$37.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,669.26**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$29K**

$29K/yr · 80K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms