---
title: "Marvel Advent Calendar 2022 — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/marvel-advent-calendar-2022"
last_updated: "2026-08-08T14:30:31.115Z"
locale: en
meta:
description: "Niche score 46/100 · $87K/yr market · 255K searches/yr · $35.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $87K/yr market · 255K searches/yr · $35.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Marvel Advent Calendar 2022 — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **marvel advent calendar 2022**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 22Growth 61Conversion 12Competition 30Returns 77Price range 94Avg price 95Brand share 39Review moat 60Quality gap 40
**Avg price**
**Incredible****$35.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.35–$74.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+37.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,081.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$87K**
$87K/yr · 255K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, marvel advent calendar 2022 is a $87K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marvel advent calendar 2022 market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$177K–$212K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#20,794**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **52%**
- **Out of stock**
- **15.1%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**169**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 99%
**Open market**
**15%**
- Funko27% - TEENAGE MUTANT NINJA22% - LEGO21% - Marvel7% - SWIND5% - STAR WARS3% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 56.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/marvel-advent-calendar-2022/trend)
## **Top marvel advent calendar 2022 search terms**
- **marvel advent calendar**39K/yr+98.4%0.5% conv. - **spiderman advent calendar**23K/yr+41.2%1.0% conv. - **ninja turtle advent calendar**8K/yr+62.8%5.5% conv. - **advent calendar marvel**12K/yr+89.5%0.4% conv. - **tmnt advent calendar**7K/yr+4.7%4.0% conv. - **avengers advent calendar**5K/yr+32.4%0.0% conv. - **superhero advent calendar**5K/yr+81.4%0.6% conv. - **spider-man advent calendar**5K/yr+116.9%0.0% conv. - **advent calendar spiderman**7K/yr+1.8%0.0% conv. - **ninja turtles advent calendar**4K/yr-12.0%4.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/marvel-advent-calendar-2022/search-terms)
## **Top marvel advent calendar 2022 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Teenage Mutant Ninja Turtles: Holiday Countdown Calendar by Playmates Toys**TEENAGE MUTANT NINJA**$16.47**4.8★543 rev](https://www.amazon.com/dp/B0CQRY518B) [2**Funko Advent Calendar: Marvel Holiday - Groot - 24 Days of Surprise**Funko**$59.56**3.7★4,654 rev](https://www.amazon.com/dp/B09Q956R8R) [3**LEGO Marvel Spider-Man Advent Calendar 2024 for Kids - Christmas Advent Calendar with Mini Builds & 5 Minifigures Ages 7+ - Spider-Man Toy for Boys & Girls - Gift Idea for Holidays - 76293**LEGO**$42.48**4.8★881 rev](https://www.amazon.com/dp/B0CV2FC2V1) [4**Funko Bitty POP! Advent Calendar: Marvel Comics - 24 Days**Funko**$34.17**4.3★799 rev](https://www.amazon.com/dp/B0DNRSTMN3) [5**Marvel Spiderman Advent Calendar 2025 for Boys and Girls Keychains Stickers Slap Bracelets Stamps Christmas Surprises Gifts for Kids (Spiderman Multicolor)**Marvel**$30.45**4.4★807 rev](https://www.amazon.com/dp/B08YRPWN38)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Advent Calendar 2026 for Kids 24 Days of Surprise Countdown Calendar with 24pcs figurines for Boys & Girls Gifts for Valentines Day Easter Basket Stuffers Fun Christmas Party Favors for Kids**GIHNJSI**$24.87**95 rev11mo ago](https://www.amazon.com/dp/B0FPCRVG3C) [**STAR WARS Advent Calendar 24 Pieces Including Micro Figures & Vehicles Countdown Calendar Surprise Toys for Boys & Girls Ages 4+ (Amazon Exclusive)**STAR WARS**$23.66**493 rev1y ago](https://www.amazon.com/dp/B0DMWKPLJT) [**Get Trend Marvel 24 Pcs Socks Advent Calendar 2025 for Men Teens Funny Crew Socks Size 8-12 Christmas Countdown Calendar Gifts for Men**Get Trend**$49.48**115 rev1y ago](https://www.amazon.com/dp/B0DQVBHHC2) [**Funko Bitty POP! Advent Calendar: Marvel Comics - 24 Days**Funko**$34.17**799 rev1y ago](https://www.amazon.com/dp/B0DNRSTMN3) [**HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas**Cinereplicas**$18.74**331 rev1y ago](https://www.amazon.com/dp/B0F8QJV4ZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas**Cinereplicas**$18.74**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0F8QJV4ZG) [**Funko Pop! Pocket Pop Countdown Calendar: 13-day Spooky Countdown**Funko**$18.96**4.8★**▲ 741%**](https://www.amazon.com/dp/B0DJRZQYZX) [**Monster Jam Mini Holiday Advent Calendar 24 Days of Mini Monster Trucks and Accessories 1:87 Scale Kids Toys for Boys and Girls Ages 3 and up**Monster Jam**$53.45**4.8★**▲ 457%**](https://www.amazon.com/dp/B0BVBQK9GB) [**Advent Calendar 2026 for Kids 24 Days of Surprise Countdown Calendar with 24pcs figurines for Boys & Girls Gifts for Valentines Day Easter Basket Stuffers Fun Christmas Party Favors for Kids**GIHNJSI**$24.87**4.4★**▲ 335%**](https://www.amazon.com/dp/B0FPCRVG3C) [**LEGO Marvel Studios Guardians of The Galaxy 2022 Advent Calendar 76231 Building Toy Set and Minifigures for Kids Boys and Girls Ages 6+ (268 Pieces)**LEGO**$48.83**4.7★**▲ 168%**](https://www.amazon.com/dp/B09YVVFFG5)
**~~View all trending →~~**
## **What buyers say about marvel advent calendar 2022**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**26%
*“Fun TMNT toy”*
**Gifting Purpose**19%
*“Great gift set”*
**Quality-Overall**14%
*“Good quality”*
**Value For Money**8%
*“Good value”*
**Collectibles**7%
*“5-stars because arrived on time, undamaged and the figures were great additions to my collection”*
**Size-Overall**5%
*“a great size for him”*
**Durability**4%
*“the gifts were durable”*
**Advertised Vs Actual Product**3%
*“Better than expected”*
**Color**2%
*“Gorgeous”*
**Display-Overall**2%
*“Cute display box”*
### **What buyers complain about **
**Size-Overall**32%
*“Its a lot bigger in person than I thought it would be”*
**Value For Money**18%
*“A little expensive”*
**Assembly/Installation**7%
*“My only and biggest complaint, it was so hard to get most of the pieces out I had to cut them out most days”*
**Durability**4%
*“didn't last”*
**Print Quality**4%
*“Some of the characters were distorted”*
**Quality-Overall**4%
*“a little disappointed at lack of variety”*
**Ease Of Use**2%
*“Some were really hard to take out of the place so not easy to open”*
### **Top return reasons **
**Value For Money**42%
**Size-Overall**23%
**Advertised Vs Actual Product**13%
**Defective Material/Parts**12%
**Quality-Overall**4%
**Product Condition**2%
**Design-Overall**2%
**Weight Heavy**2%
## **Common questions**
- **Is marvel advent calendar 2022 profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the marvel advent calendar 2022 niche?**
- 15 brands and 169 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in marvel advent calendar 2022?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Assembly/Installation. The return rate is 1.9%.
- **When does demand for marvel advent calendar 2022 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 56.6× the quietest.
- **What does it cost to enter the marvel advent calendar 2022 niche?**
- Listings span $14.35–$74.50; the average listing price is $35.39 (sweet spot $15–$100). The average incumbent carries 1,082 reviews — the moat a new listing must climb.
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