---
title: "Mario Pencils — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mario-pencils"
last_updated: "2026-08-08T14:26:59.206Z"
locale: en
meta:
description: "Niche score 52/100 · $20K/yr market · 39K searches/yr · $18.01 avg price. A small market ($20K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $20K/yr market · 39K searches/yr · $18.01 avg price. A small market ($20K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mario Pencils — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **mario pencils**
**Worth a look**
Shows low returns (0.8%), but a small market ($20K/yr) keeps it on the watch list.
Market size 5Growth 59Conversion 36Competition 79Returns 96Price range 70Avg price 83Brand share 44Review moat 47Quality gap 30
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.01**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****$2.90–$42.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+35.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,798.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$20K**
$20K/yr · 39K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, mario pencils is a $20K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario pencils market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$27K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,121**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**19%**
- Super Mario33% - Innovative Designs27% - AI ACCESSORY INNOVATIONS8% - Kolewo4ever6% - Get Trend4% - XSMIN3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/mario-pencils/trend)
## **Top mario pencils search terms**
- **mario school supplies**9K/yr+321.6%1.2% conv. - **super mario school supplies**7K/yr+262.0%1.0% conv. - **mario pencils**11K/yr-24.4%2.8% conv. - **super mario pencils**7K/yr-36.5%2.8% conv. - **mario pencil**2K/yr-4.7%1.8% conv. - **mario erasers**2K/yr-42.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mario-pencils/search-terms)
## **Top mario pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6016%$1K9%$2K12%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Innovative Designs Super Mario Eraser Pencil Pack | 10 Pack 0.7mm Pencils + 4 Erasers | Kids School Supplies**Innovative Designs**$9.05**4.8★10 rev](https://www.amazon.com/dp/B0FJRGZZGJ) [2**Super Mario School Supplies for Boys Bundle w Notebook Folder More**Super Mario**$16.37**5.0★4 rev](https://www.amazon.com/dp/B0FHRBH9JT) [3**Super Mario School Supplies for Kids Bundle w Folders Pencils More**Super Mario**$14.60**4.2★8 rev](https://www.amazon.com/dp/B0FHRBG7R2) [4**Innovative Designs Super Mario School Stationary Set 11pc Value Pack**Innovative Designs**$11.87**4.6★132 rev](https://www.amazon.com/dp/B07XH5Q6D9) [5**Super Mario School Supplies Set - Mario Stationery Bundle with Mario Pencil Case Mario Pencils Erasers Folders Stickers More | Mario School Supplies for Boys**Super Mario**$22.77**3.7★10 rev](https://www.amazon.com/dp/B0C8ZLZXVF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Super Mario Mechanical Pencils 20 Count Party Favors Bundle**Super Mario**$20.77**0 rev4mo ago](https://www.amazon.com/dp/B0GVL2N3FT) [**AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls 16 Inch Gaming Bookbag with Molded Toad Dangle Blue Featuring Mario Luigi Yoshi & Toad**AI ACCESSORY INNOVATIONS**$42.64**714 rev5mo ago](https://www.amazon.com/dp/B0GKC5KZB9) [**50Pcs Cartoon Mario Stickers for Kids Vinyl Waterproof Game Decal for Water Bottle Laptop Sticker for DIY Decorate Bumper Phone Hard Hat Kids Teens Gifts (MLA)**XSMIN**$5.68**75 rev5mo ago](https://www.amazon.com/dp/B0GPPZKCP1) [**Innovative Designs Nintendo Super Mario Gel Pens Set for Kids Mario and Luigi 24 Pack with Glitter Gel Pens Cute Pens for Girls and Boys**Innovative Designs**$13.87**60 rev10mo ago](https://www.amazon.com/dp/B0FT55W5WV) [**Get Trend Super Mario Kids Backpack Boys Lightweight 18 in Book Bag Adjustable Padded Straps Travel School Bag Gamer Gifts (Multi Mario)**Get Trend**$28.37**19 rev10mo ago](https://www.amazon.com/dp/B0FSSKP938)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Get Trend Super Mario Kids Backpack Boys Lightweight 18 in Book Bag Adjustable Padded Straps Travel School Bag Gamer Gifts (Multi Mario)**Get Trend**$28.37**5.0★**▲ 188%**](https://www.amazon.com/dp/B0FSSKP938) [**BIOWORLD Unisex Super Mario Bros Character Grid 5- Piece Backpack Set (Little Kid/Big Kid) Yellow One size**Bioworld**$25.12**4.7★**▲ 184%**](https://www.amazon.com/dp/B0BY4TKTCW) [**AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls 16 Inch Gaming Bookbag with Molded Toad Dangle Blue Featuring Mario Luigi Yoshi & Toad**AI ACCESSORY INNOVATIONS**$42.64**4.7★**▲ 160%**](https://www.amazon.com/dp/B0GKC5KZB9) [**50Pcs Cartoon Mario Stickers for Kids Vinyl Waterproof Game Decal for Water Bottle Laptop Sticker for DIY Decorate Bumper Phone Hard Hat Kids Teens Gifts (MLA)**XSMIN**$5.68**4.4★**▲ 137%**](https://www.amazon.com/dp/B0GPPZKCP1) [**AI ACCESSORY INNOVATIONS Super Mario Brothers 5 PC Backpack Set Girls & Boys School Bag 16 with Front Zip Pocket Blue**AI ACCESSORY INNOVATIONS**$37.89**4.4★**▲ 101%**](https://www.amazon.com/dp/B0D3FG7Y2C)
**~~View all trending →~~**
## **What buyers say about mario pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Taste-Overall**10%
*“Yummy”*
**Color**9%
*“Nice colors”*
**Value For Money**7%
*“Great price for the amount”*
**Size-Overall**5%
*“A good fit”*
**Fun/Entertainment Experience**5%
*“Fun giveaways”*
**Durability**4%
*“Durable”*
**Gifting Purpose**4%
*“so this was the perfect gift”*
**Design-Overall**3%
*“Beautifully designed”*
**Sharpness**3%
*“I love that these pencils came perfectly sharpened”*
### **What buyers complain about **
**Durability**10%
*“can break easily”*
**Size-Overall**8%
*“The pens are rather long”*
**Thickness**8%
*“Not a good quality too thin”*
**Quality-Overall**6%
*“Cheap”*
**Artificial Colors**6%
*“we were very upset that the ones we received in a purple box contain dyes”*
**Value For Money**6%
*“Its so cheap literally worth about $5 imo”*
**Print Quality**6%
*“Water bottle print is on the lower quality side”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Writing Experience**4%
*“It makes it very difficult to write”*
**Erasability**4%
*“eraser falls off”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**10%
**Value For Money**6%
**Sharpness**4%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Leak-Proof**3%
**Print Quality**2%
**Writing Experience**2%
## **Common questions**
- **Is mario pencils profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 45 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mario pencils niche?**
- 19 brands and 95 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in mario pencils?**
- Top complaints mined from reviews: Durability, Size-Overall, Thickness. The return rate is 0.8%.
- **When does demand for mario pencils peak?**
- Demand peaks in Jul–Aug; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the mario pencils niche?**
- Listings span $2.90–$42.64; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 1,798 reviews — the moat a new listing must climb.
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