---
title: "Mario Craft — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mario-craft"
last_updated: "2026-08-08T13:05:56.717Z"
locale: en
meta:
description: "Niche score 53/100 · $34K/yr market · 49K searches/yr · $14.14 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $34K/yr market · 49K searches/yr · $14.14 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mario Craft — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **mario craft**
**Worth a look**
Shows low returns (1.2%), but a small market ($34K/yr) keeps it on the watch list.
Market size 8Growth 24Conversion 57Competition 80Returns 91Price range 62Avg price 68Brand share 90Review moat 61Quality gap 24
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.14**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.90–$34.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,071.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$34K**
$34K/yr · 49K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, mario craft is a $34K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario craft market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$35K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#1,037**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**126**
**Top-5 brand share**
**45%**
Top 20: 84%
**Top-5 click share**
**35%**
Top 20: 70%
**Open market**
**51%**
- Innovative Designs18% - JZILU7% - Perler7% - Aquabeads7% - EPOCH5% - TOMY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/mario-craft/trend)
## **Top mario craft search terms**
- **mario crafts**7K/yr+16.4%2.9% conv. - **mario craft**7K/yr-13.6%2.9% conv. - **mario arts and crafts**5K/yr+8.6%2.8% conv. - **mario beads**4K/yr+9.7%1.1% conv. - **mario coloring**5K/yr-4.4%1.9% conv. - **super mario craft**3K/yr+4.8%2.2% conv. - **super mario crafts**4K/yr-19.9%1.9% conv. - **mario art**4K/yr+2.0%1.1% conv. - **mario perler beads**4K/yr-5.2%0.8% conv. - **super mario arts and crafts**2K/yr-29.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mario-craft/search-terms)
## **Top mario craft products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Innovative Designs Mario Brothers Super Mario Deluxe Activity Set with Carrying Tin Coloring Sheets Tattoos Stickers & Art Supplies**Innovative Designs**$17.79**4.4★1,797 rev](https://www.amazon.com/dp/B09RLZGL71) [2**Super Mario Canvas Painting Kit for Kids 3 Preprinted Mini Canvases for Painting Easel 6 Paint Pots and Brush Acrylic Paint Set for Children**Innovative Designs**$12.07**4.6★564 rev](https://www.amazon.com/dp/B0C5S2X41W) [3**JZILU Watercolor Coloring Book for Kids Paint with Water- Magic Paint Set Water Painting Book for Toddlers- Arts and Crafts Kit for Girls Boys Travel Activities -Stocking Stuffers for Kids**JZILU**$7.15**4.5★137 rev](https://www.amazon.com/dp/B0D9VXNC5M) [4**Aquabeads - Super Mario Creation Cube - Portable Water Bead Craft Kit**Aquabeads**$20.81**4.6★1,582 rev](https://www.amazon.com/dp/B08RB1RCHT) [5**Aquabeads Super Mario Character Set Additional Beads**EPOCH**$14.75**3.8★516 rev](https://www.amazon.com/dp/B013SD4YZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**36 Pieces Make-a-face Stickers Pack Mixed & Matched with 12 Designed Characters(3 of Each) Stickers Make Your Own Stickers for Kids Teens Party Decoration Reward Decor Gift Idea 686**Tabitgs**$12.09**7 rev3mo ago](https://www.amazon.com/dp/B0GYZC679Z) [**Bioworld Super Mario Tradesies Pack Multi Character Womens Beaded Letters and Charm Bracelet Set**Bioworld**$14.51**7 rev8mo ago](https://www.amazon.com/dp/B0G1M9CYRT) [**24 Sheets 5.8x4.4 DIY Make a Face Mario Stickers for Teens Make Your Own Mixed & Matched with 8 Designed Characters(3 of Each) Sticker for Birthday Party Supplies Favors Class Reward (Mario)**NineGirl**$9.70**34 rev10mo ago](https://www.amazon.com/dp/B0FQN7XSWL) [**Super Mario Coloring Activity Kit - Bundle with Coloring Pages Markers Crayons Stickers Stampers More for Kids Toddlers Boys | Super Mario Bros Arts and Crafts Stationery Tin**Super Mario**$21.46**19 rev1y ago](https://www.amazon.com/dp/B0F86H4M7Y) [**Garetheora 9Pcs Cartoon Focal Beads for Pens Cute Silicone Focal Beads for Making DIY Bead Pens Keychain Jewelry (B)**Garetheora**$8.80**115 rev1y ago](https://www.amazon.com/dp/B0F44BCC5P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garetheora 9Pcs Cartoon Focal Beads for Pens Cute Silicone Focal Beads for Making DIY Bead Pens Keychain Jewelry (B)**Garetheora**$8.80**4.9★**▲ 286%**](https://www.amazon.com/dp/B0F44BCC5P) [**36 Pieces Make-a-face Stickers Pack Mixed & Matched with 12 Designed Characters(3 of Each) Stickers Make Your Own Stickers for Kids Teens Party Decoration Reward Decor Gift Idea 686**Tabitgs**$12.09**5.0★**▲ 286%**](https://www.amazon.com/dp/B0GYZC679Z) [**Bioworld Super Mario Tradesies Pack Multi Character Womens Beaded Letters and Charm Bracelet Set**Bioworld**$14.51**4.4★**▲ 88%**](https://www.amazon.com/dp/B0G1M9CYRT) [**500PCS Acrylic Yellow 13mm Star Beads Pony Beads Large Hole for Jewelry Making Bracelets Necklaces Earrings Key Chains DIY Birthday Christmas Valentines Day Present (Yellow)**Gxueshan**$6.82**4.5★**▲ 69%**](https://www.amazon.com/dp/B0CBYGHBNB) [**Amscan Super Mario Brothers Color-Your-Own Canvas - Includes 3 Unique Canvases 6 Vibrant Paints and 1 Paintbrush for Budding Artists - 1 Set**Amscan**$10.16**4.6★**▲ 63%**](https://www.amazon.com/dp/B0B4BMC26G)
**~~View all trending →~~**
## **What buyers say about mario craft**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**43%
*“Fun game”*
**Quality-Overall**9%
*“Good quality and ease to use”*
**Gifting Purpose**8%
*“Awesome gift”*
**Value For Money**6%
*“great price”*
**Ease Of Use**5%
*“Easy to use”*
**Color**3%
*“Colors are terrific”*
**Taste-Overall**3%
*“Yummy”*
**Advertised Vs Actual Product**2%
*“Just as advertised”*
**Durability**2%
*“Durable and great quality”*
**Creativity**1%
*“Wonderful craft for kids”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Does not work correctly”*
**Durability**7%
*“Broken within a week”*
**Quality-Overall**6%
*“Poor Quality Control”*
**Size-Overall**6%
*“didn't fit the keychain bar as specified”*
**Adhesion/Stickiness**6%
*“Dont stick that well”*
**Value For Money**6%
*“Priced to high”*
**Color**4%
*“my major complaint is that the pegboard is red instead of a clear transparent one”*
**Advertised Vs Actual Product**4%
*“do not look as pictured on the box”*
**Strength**4%
*“Flimsy piece of crap plastic”*
**Instructions/User Manual/Troubleshooting**4%
*“fall apart when we use the iron according to the instructions”*
### **Top return reasons **
**Size-Overall**21%
**Functionality-Overall**15%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**9%
**Gifting Purpose**6%
**Quality-Overall**4%
**Product Condition**4%
**Adhesion/Stickiness**2%
**Material Quality**2%
## **Common questions**
- **Is mario craft profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 57 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the mario craft niche?**
- 37 brands and 126 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in mario craft?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.2%.
- **When does demand for mario craft peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the mario craft niche?**
- Listings span $2.90–$34.77; the average listing price is $14.14 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.
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