---
title: "Mario Cards — $250K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mario-cards"
last_updated: "2026-08-08T12:28:49.457Z"
locale: en
meta:
description: "Niche score 41/100 · $250K/yr market · 257K searches/yr · $9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $250K/yr market · 257K searches/yr · $9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mario Cards — $250K/yr Amazon US Niche (2026) - Flapen"
---
# **mario cards**
**Skip it**
Prices mostly outside the sweet spot ($5.77–$12.93) — this niche doesn't clear our bar today.
Market size 46Growth 17Conversion 87Competition 40Returns 96Price range 0Avg price 31Brand share 35Review moat 22Quality gap 14
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$250K**
$250K/yr · 257K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,011**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.77–$12.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mario cards is a $250K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario cards market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$195K–$244K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**157**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**13%**
- Mattel Games60% - rokt&razo9% - Regal Games7% - LotFancy5% - Gamewright4% - Hot Wheels3% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/mario-cards/trend)
## **Top mario cards search terms**
- **kids card games ages 4-8**41K/yr-13.2%5.9% conv. - **uno junior**40K/yr-7.2%9.7% conv. - **toddler card games**24K/yr-19.0%3.6% conv. - **uno kids**19K/yr-8.5%6.8% conv. - **kids uno**14K/yr-13.2%7.8% conv. - **uno cards for kids**10K/yr+7.0%5.5% conv. - **card games for 5 year olds**12K/yr-25.9%3.6% conv. - **uno jr**11K/yr-13.3%7.9% conv. - **uno for kids**10K/yr-5.4%9.2% conv. - **card games for 4 year olds**11K/yr-19.0%5.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mario-cards/search-terms)
## **Top mario cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$100K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games UNO Junior Card Game with 45 Cards Gift for Kids 3 Years Old & Up**Mattel Games**$10.42**4.8★15,342 rev](https://www.amazon.com/dp/B07Y94Y3JL) [2**Upgraded Kids Card Games Pack 6 Decks Go Fish Old Maid Crazy Eights Memory Match Slap Jack War Playing Cards Easter Basket Stuffers Stocking Stuffers**rokt&razo**$10.98**4.8★989 rev](https://www.amazon.com/dp/B0D3C7TTBC) [3**Regal Games Card Games for Kids - Go Fish Crazy 8s Old Maid Slap Jack Garbage Monster War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)**Regal Games**$11.38**4.8★16,210 rev](https://www.amazon.com/dp/B07JQ5W878) [4**Mattel Games UNO Junior Move Kids Card Game with Action Rules for Family Night Game Night Travel Camping and Party UNO Cards**Mattel Games**$7.25**4.8★15,342 rev](https://www.amazon.com/dp/B0B5LZQ285) [5**Mattel Games UNO Card Game for Kid Adult & Family Nights & Parties Travel & Vacations Color Blind Accessible & Customizable Deck (Amazon Exclusive)**Mattel Games**$11.43**4.8★60,612 rev](https://www.amazon.com/dp/B07P6MZPK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Games UNO Disney and Pixar Toy Story 5 Card Game**Mattel Games**$12.17**94 rev3mo ago](https://www.amazon.com/dp/B0FK18R12Z) [**Mattel Games UNO Junior Marvel Spidey and His Amazing Friends Card Game for Kids Family Nights Parties for 2-4 Players Ages 3+**Mattel Games**$12.16**15,342 rev4mo ago](https://www.amazon.com/dp/B0FZK1R3GR) [**Bicycle Disney Pixar 3-in-1 Card Games Old Maid Go Fish Memory Kids Ages 4**Bicycle**$7.64**130 rev11mo ago](https://www.amazon.com/dp/B0FPGS7RR7) [**Mattel Games UNO Junior Gabbys Dollhouse Card Game for Ages 3+**Mattel Games**$7.55**289 rev11mo ago](https://www.amazon.com/dp/B0F3NHVMYQ) [**Asmodee Spot It! Bluey Card Game**Asmodee**$10.28**415 rev11mo ago](https://www.amazon.com/dp/B0DY948H2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Games UNO Disney and Pixar Toy Story 5 Card Game**Mattel Games**$12.17**4.9★**▲ 397%**](https://www.amazon.com/dp/B0FK18R12Z) [**Mattel Games UNO Super Mario Card Game for Kids Adults Families & Game Nights Themed Deck & Special Rule for 2 to 10 Players**Mattel Games**$7.91**4.8★**▲ 312%**](https://www.amazon.com/dp/B01ARGC2VQ) [**Mattel Games UNO Junior Marvel Spidey and His Amazing Friends Card Game for Kids Family Nights Parties for 2-4 Players Ages 3+**Mattel Games**$12.16**4.8★**▲ 275%**](https://www.amazon.com/dp/B0FZK1R3GR) [**Asmodee Spot It! Bluey Card Game**Asmodee**$10.28**4.9★**▲ 81%**](https://www.amazon.com/dp/B0DY948H2P) [**Mattel Games UNO Disney Princesses Matching Card Game 112 Cards with Unique Wild Card & Instructions for Players 7 Years & Older Gift for Kid Family & Adult Game Night**Mattel Games**$10.15**4.8★**▲ 56%**](https://www.amazon.com/dp/B08J4GGMZ6)
**~~View all trending →~~**
## **What buyers say about mario cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**52%
*“Fun family game”*
**Quality-Overall**7%
*“Good variety”*
**Value For Money**6%
*“Good Deal”*
**Ease Of Use**5%
*“easy to use”*
**Gifting Purpose**5%
*“Awesome Gift”*
**Color**3%
*“bright colors”*
**Trivia Games**2%
*“Card Games Everyone Loves”*
**Collectibles**2%
*“Great collection for my family”*
**Durability**2%
*“Cute and durable”*
**Grip**2%
*“Great for little hands”*
### **What buyers complain about **
**Size-Overall**31%
*“To small”*
**Value For Money**10%
*“Very expensive for those of a deck of cards”*
**Fun/Entertainment Experience**5%
*“My grandson didnt enjoy these card games”*
**Quality-Overall**4%
*“the Card Quality is a Bit Flimsy”*
**Instructions/User Manual/Troubleshooting**4%
*“The problem is the instruction”*
**Grip**3%
*“They are not so slippery that children cant hold on to”*
**Texture/Consistency-Overall**3%
*“The cards are not textured so they stick together when new”*
**Strength**2%
*“can get bent easily”*
**Thickness**2%
*“The cards are also thicker”*
**Ease Of Use**2%
*“Its not as easy at is looks”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**25%
**Advertised Vs Actual Product**9%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Gifting Purpose**3%
**Product Condition**3%
**Instructions/User Manual/Troubleshooting**2%
**Weight Heavy**1%
**Strength**1%
## **Common questions**
- **Is mario cards profitable to sell on Amazon United States?**
- The niche generates $250K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the mario cards niche?**
- 12 brands and 157 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in mario cards?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Fun/Entertainment Experience. The return rate is 0.8%.
- **When does demand for mario cards peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the mario cards niche?**
- Listings span $5.77–$12.93; the average listing price is $9.76 (sweet spot $15–$100). The average incumbent carries 10,011 reviews — the moat a new listing must climb.
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