---
title: "Mangle Plush — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mangle-plush"
last_updated: "2026-08-08T13:36:28.011Z"
locale: en
meta:
description: "Niche score 34/100 · $13K/yr market · 105K searches/yr · $31.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $13K/yr market · 105K searches/yr · $31.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mangle Plush — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **mangle plush**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 8Conversion 5Competition 57Returns 86Price range 78Avg price 95Brand share 4Review moat 59Quality gap 32
**Avg price**
**Incredible****$31.52**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.03–$117.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,137.12**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-34.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$13K**
$13K/yr · 105K searches
According to Flapen's Amazon United States niche tracking, mangle plush is a $13K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mangle plush market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$32K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#13,726**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **39%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**294**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 87%
**Open market**
**1%**
- Funko59% - Toysvill22% - Bioworld9% - Jazwares6% - Trends International2% - Five Nights at Freddy's1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.6% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/mangle-plush/trend)
## **Top mangle plush search terms**
- **funtime foxy**22K/yr-37.5%0.9% conv. - **sister location**13K/yr-23.9%0.2% conv. - **foxy toy**10K/yr-42.3%0.9% conv. - **ballora**11K/yr-34.4%0.5% conv. - **fnaf ennard**3K/yr-4.5%0.2% conv. - **sister location figures**7K/yr-45.3%0.9% conv. - **fnaf sister location figures**6K/yr+11.9%1.2% conv. - **sister location action figures**2K/yr+122.8%0.7% conv. - **ballora fnaf**5K/yr-32.1%0.0% conv. - **fnaf ballora**4K/yr-45.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mangle-plush/search-terms)
## **Top mangle plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5318%$1K12%$2K16%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Toysvill Inspired by FNAF Sister Location Collection | Action Figures Toys (Set of 5 pcs) More Than 5 inches [Funtime Freddy Bear Circus Ennard Ballora Funtime Foxy] Fun Action Simulator](https://m.media-amazon.com/images/I/41myzOe6Z9L.jpg)**Toysvill Inspired by FNAF Sister Location Collection | Action Figures Toys (Set of 5 pcs) More Than 5 inches \[Funtime Freddy Bear Circus Ennard Ballora Funtime Foxy\] Fun Action Simulator**Toysvill**$23.58**3.4★523 rev](https://www.amazon.com/dp/B08PC5K6B7) [2![Funko Five Nights at Freddys Sister Location Ballora Action Figure [Build Ennard Part]](https://m.media-amazon.com/images/I/31Dd6VUVAGL.jpg)**Funko Five Nights at Freddys Sister Location Ballora Action Figure \[Build Ennard Part\]**Funko**$54.88**4.7★2,576 rev](https://www.amazon.com/dp/B06XKLMWJT) [3**FNAF Sister Location Funtime Foxy 5-Inch Action Figure**Funko**$24.78**4.6★2,487 rev](https://www.amazon.com/dp/B06XK7669F) [4![Toysvill FNAF Action Figures Sister Location (Set of 5 pcs) More Than 5 inches [Funtime Freddy Bear Circus Baby Ennard Ballora Funtime Foxy] Fun Action Simulator](https://m.media-amazon.com/images/I/41ZBOsBivJL.jpg)**Toysvill FNAF Action Figures Sister Location (Set of 5 pcs) More Than 5 inches \[Funtime Freddy Bear Circus Baby Ennard Ballora Funtime Foxy\] Fun Action Simulator**Toysvill**$21.71**3.6★331 rev](https://www.amazon.com/dp/B09CKRYDT2) [5**Funko Five Nights at Freddys Sister Location Funtime Foxy Plush**Funko**$20.08**4.8★2,258 rev](https://www.amazon.com/dp/B0725XTTF8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jazwares Five Nights at Freddys Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes**Jazwares**$14.64**16 rev3mo ago](https://www.amazon.com/dp/B0FJYK2WFD) [**Jazwares Five Nights at Freddys Magician Mangle Collectors 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes**Jazwares**$29.27**27 rev4mo ago](https://www.amazon.com/dp/B0GVKX1S21) [**Jazwares Five Nights at Freddys Ringmaster Foxy Collectors 5-Inch Articulated Action Figure with Jumpscare Feature and Glow-in-the-Dark Eyes**Jazwares**$23.80**27 rev4mo ago](https://www.amazon.com/dp/B0GVL3HK6Z) [**Jazwares Five Nights at Freddys Classic Foxy Office Set - 5-Inch Articulated Figure with Jumpscare Feature Glow-in-The-Dark Eyes and Optical Diorama**Jazwares**$24.57**145 rev6mo ago](https://www.amazon.com/dp/B0FJYKPCCR) [**Funko Bitty Pop! Five Nights At Freddys 4-Pack: Ballora Funtime Foxy Baby and A Surprise Mystery Mini Figure - 0.9 Inch (2.2 Cm) Collectable - Gift Idea - Cake Topper**Funko**$13.32**793 rev2y ago](https://www.amazon.com/dp/B0BTDKGVQ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jazwares Five Nights at Freddys Magician Mangle Collectors 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes**Jazwares**$29.27**4.9★**▲ 535%**](https://www.amazon.com/dp/B0GVKX1S21) [**Jazwares Five Nights at Freddys Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes**Jazwares**$14.64**4.6★**▲ 523%**](https://www.amazon.com/dp/B0FJYK2WFD) [**Five Nights Sister Location Funtime Freddy Foxy and Baby Boys Black T-shirt-Large**Bioworld**$19.26**4.5★**▲ 502%**](https://www.amazon.com/dp/B09QXS7MHX) [**Jazwares Five Nights at Freddys Ringmaster Foxy Collectors 5-Inch Articulated Action Figure with Jumpscare Feature and Glow-in-the-Dark Eyes**Jazwares**$23.80**4.9★**▲ 429%**](https://www.amazon.com/dp/B0GVL3HK6Z) [**Five Nights Sister Location Funtime Freddy Foxy and Baby Boys Black T-shirt-XS**Bioworld**$19.04**4.5★**▲ 325%**](https://www.amazon.com/dp/B09QXSHNR5)
**~~View all trending →~~**
## **What buyers say about mangle plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**17%
*“Exactly as pictured”*
**Fun/Entertainment Experience**16%
*“Its beautiful toys”*
**Quality-Overall**15%
*“Well made plush though”*
**Value For Money**12%
*“Cheap price”*
**Gifting Purpose**8%
*“A good gift”*
**Collectibles**6%
*“Great figure for my Collection”*
**Size-Overall**4%
*“perfect size”*
**Strength**2%
*“Very sturdy and well made”*
**Color**2%
*“Pretty”*
**Material Quality**2%
*“great quality material”*
### **What buyers complain about **
**Quality-Overall**26%
*“Cheap quality”*
**Durability**19%
*“Fall apart easily”*
**Size-Overall**10%
*“Dont fit”*
**Defective Material/Parts**8%
*“Parts fall off”*
**Strength**7%
*“Very fragile”*
**Design-Overall**4%
*“Poorly made”*
**Value For Money**4%
*“Too expensive to break so easily”*
**Material Quality**3%
*“very cheap plastics”*
**Assembly/Installation**3%
*“The parts need to be put together”*
**Gifting Purpose**2%
*“Its sad because it was intended to be a gift”*
### **Top return reasons **
**Defective Material/Parts**27%
**Value For Money**15%
**Size-Overall**10%
**Quality-Overall**7%
**Durability**6%
**Advertised Vs Actual Product**5%
**Add-Ons/Attachments**4%
**Product Condition**3%
**Functionality-Overall**3%
**Color**2%
## **Common questions**
- **Is mangle plush profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 33 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the mangle plush niche?**
- 7 brands and 294 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in mangle plush?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.5%.
- **When does demand for mangle plush peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the mangle plush niche?**
- Listings span $10.03–$117.18; the average listing price is $31.52 (sweet spot $15–$100). The average incumbent carries 1,137 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)