---
title: "Mahjong Playing Cards — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mahjong-playing-cards"
last_updated: "2026-08-08T13:08:28.321Z"
locale: en
meta:
description: "Niche score 60/100 · $38K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $38K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mahjong Playing Cards — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **mahjong playing cards**
**Worth a look**
Shows a thin review moat (90 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 77Conversion 39Competition 66Returns 45Price range 73Avg price 89Brand share 76Review moat 95Quality gap 84
**Review moat**
**Incredible****90.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$20.67**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+64.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$5.86–$40.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$38K**
$38K/yr · 59K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, mahjong playing cards is a $38K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mahjong playing cards market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$62K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#930**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **17 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**35%**
- Soulchen15% - Penveda13% - XJHMNS11% - JIHUIJOY10% - Gouda Games10% - Jongyance7%
## **Demand**
Weekly Amazon search volume, last 13 weeks — +64.3% search growth over the last 90 days.
3K2KSpike '26Prime Day '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/mahjong-playing-cards/trend)
## **Top mahjong playing cards search terms**
- **mahjong playing cards**37K/yr+52.6%3.4% conv. - **mahjong card game**9K/yr+76.5%3.8% conv. - **mahjong playing cards 2026**6K/yr+127.6%2.1% conv. - **american mahjong playing cards**7K/yr+53.6%3.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mahjong-playing-cards/search-terms)
## **Top mahjong playing cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XJHMNS American Mahjong Playing Cards Large Print Mahjong Cards 2026 Edition Waterproof Game Set**XJHMNS**$15.52**4.5★55 rev](https://www.amazon.com/dp/B0FGXHHQT6) [2**Mahjong Go! Classic Mahjong Reimagined as a Travel-Friendly Card Game**Gouda Games**$20.23**4.3★68 rev](https://www.amazon.com/dp/B0GLYZFRZ7) [3**Soulchen 168 Pcs PVC Mahjong Set Large Print American Style Blossom Numbered Mahjong Tiles with 4 Dices 2 Storage Box Elegant Gift for Family Game Night Travel Home Entertainment (Floral Blue)**Soulchen**$28.31**4.1★49 rev](https://www.amazon.com/dp/B0FT7BBYTH) [4**JIHUIJOY 166-Pcs Mahjong Playing Cards - Waterproof & Non-Slip PVC Material Large Font for Easy Reading Durable & Portable Ideal for Beginners & Elderly Perfect for Travel Camping Family Games**JIHUIJOY**$19.54**3.9★66 rev](https://www.amazon.com/dp/B0G23XYPTP) [5**Jongyance 160-Piece American Mahjong Playing Cards Set Includes Manual Storage Box Dice Chips & Wind Indicator Portable Travel-Friendly**Jongyance**$20.17**4.6★19 rev](https://www.amazon.com/dp/B0FJF2QGQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIZWHALE 4Pcs mah Jong Cards 2026 Mahjong Tiles 148 Suitable for 2-4 Players Portable Storage Box Waterproof and Durable Suitable for Adults Teenagers Home Travel Gatherings and Camping**BIZWHALE**$22.59**18 rev2mo ago](https://www.amazon.com/dp/B0H2D7MYNP) [**Penveda 2026 American Mahjong Cards 166 Pcs Large Print Set with 4 Instructions Included & 2 Dice Complete American Mahjong Card Game Kit for Travel Seniors & Beginners**Penveda**$24.87**5 rev3mo ago](https://www.amazon.com/dp/B0GY3LMWZJ) [**Penveda 2026 American Mahjong Cards 160 Pcs Large Print Set with 4 Instructions Included and 2 Dice Complete American Mahjong Card Game Kit for Travel Seniors & Beginners**Penveda**$25.90**6 rev3mo ago](https://www.amazon.com/dp/B0GY2TPK6Z) [**Penveda 2026 American Mahjong Playing Cards 160 PcsLarge Print EditionComplete Set Durable Plastic-Coated Waterproof Mahjong Playing Poker for Travel Home & Portable Gift**Penveda**$18.64**4 rev3mo ago](https://www.amazon.com/dp/B0GXPG754X) [**Penveda 2026 Mahjong Playing Cards 166 Pcs Large Print American Mahjong Game Set with 2 Dices Portable Durable Waterproof Poker Mahjong Cards for Family Party Travel & Gift**Penveda**$18.80**6 rev3mo ago](https://www.amazon.com/dp/B0GXPFYXL8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Penveda 2026 American Mahjong Cards 166 Pcs Large Print Set with 4 Instructions Included & 2 Dice Complete American Mahjong Card Game Kit for Travel Seniors & Beginners**Penveda**$24.87**4.4★**▲ 122%**](https://www.amazon.com/dp/B0GY3LMWZJ) [**czzwak 166Pcs Waterproof PVC Mahjong Playing Cards Non-Slip Mahjong Cards Durable Portable Travel Family Board Game for Elderly Beginners Camping**czzwak**$16.89**4.8★**▲ 122%**](https://www.amazon.com/dp/B0H1KTJVVK) [**Penveda 2026 American Mahjong Playing Cards 160 PcsLarge Print EditionComplete Set Durable Plastic-Coated Waterproof Mahjong Playing Poker for Travel Home & Portable Gift**Penveda**$18.64**3.9★**▲ 121%**](https://www.amazon.com/dp/B0GXPG754X) [**Penveda 2026 Mahjong Playing Cards 166 Pcs Large Print American Mahjong Game Set with 2 Dices Portable Durable Waterproof Poker Mahjong Cards for Family Party Travel & Gift**Penveda**$18.80**4.4★**▲ 121%**](https://www.amazon.com/dp/B0GXPFYXL8) [**Penveda 2026 American Mahjong Cards 160 Pcs Large Print Set with 4 Instructions Included and 2 Dice Complete American Mahjong Card Game Kit for Travel Seniors & Beginners**Penveda**$25.90**4.5★**▲ 120%**](https://www.amazon.com/dp/B0GY2TPK6Z)
**~~View all trending →~~**
## **What buyers say about mahjong playing cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portability**13%
*“easy to carry”*
**Fun/Entertainment Experience**12%
*“Fun for the Whole Family”*
**Quality-Overall**10%
*“The cards are good quality”*
**Ease Of Use**9%
*“Easy to Use”*
**Value For Money**6%
*“Worth the price”*
**Durability**4%
*“they are pretty durable”*
**Water Resistance**3%
*“They are waterproof”*
**Design-Overall**3%
*“And the designs are elegant, such a pleasure to look at and play with”*
**Advertised Vs Actual Product**3%
*“It included everything that is pictured”*
**Color**3%
*“I like the colors”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**12%
*“Missing Instructions”*
**Grip**8%
*“They are a slippery”*
**Size-Overall**8%
*“are larger”*
**Weight Heavy**4%
*“bulky to carry around”*
**Color**3%
*“The cards are wonderful. they arent as light blue as the picture sadly”*
**Value For Money**3%
*“the tile sets are pretty expensive”*
**Durability**2%
*“However, I don't see it lasting very long with regular play”*
**Quality-Overall**2%
*“the quality is much lower than I expected”*
**Advertised Vs Actual Product**2%
*“the biggest issue I have with this set is that the description on Amazon gives the impression that this set provides clear”*
**Strength**2%
*“a little flimsy”*
### **Top return reasons **
**Size-Overall**19%
**Advertised Vs Actual Product**16%
**Grip**11%
**Instructions/User Manual/Troubleshooting**7%
**Quality-Overall**6%
**Weight Heavy**6%
**Ease Of Use**5%
**Value For Money**5%
**Product Condition**4%
**Functionality-Overall**3%
## **Common questions**
- **Is mahjong playing cards profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 32 tracked products. 3 of 24 products launched in the last 360 days are still selling. 90-day search growth is +64.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the mahjong playing cards niche?**
- 20 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in mahjong playing cards?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Grip, Size-Overall. The return rate is 3.4%.
- **What does it cost to enter the mahjong playing cards niche?**
- Listings span $5.86–$40.32; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 90 reviews — the moat a new listing must climb.
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