---
title: "Search terms — mahjong mat - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mahjong-mat/search-terms"
last_updated: "2026-08-08T11:06:51.885Z"
locale: en
meta:
  description: "Niche score 71/100 · $2.8M/yr market · 4.3M searches/yr · $28.68 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · $2.8M/yr market · 4.3M searches/yr · $28.68 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — mahjong mat - Flapen"
---

# **mahjong mat**

**Launch it**

A $2.8M/yr market growing +35.4% this quarter with returns at 3.4% — clears our launch bar.

Market size 96Growth 60Conversion 28Competition 87Returns 45Price range 91Avg price 95Brand share 96Review moat 93Quality gap 40

**Market size**

**Incredible****$2.8M**

$2.8M/yr · 4.3M searches

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$28.68**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****132.3**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$12.72–$64.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Growth**

**Good****+35.4%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms