---
title: "Mahjong Mat — $2.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mahjong-mat"
last_updated: "2026-08-06T03:58:48.598Z"
locale: en
meta:
description: "Niche score 71/100 · $2.8M/yr market · 4.3M searches/yr · $28.68 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $2.8M/yr market · 4.3M searches/yr · $28.68 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mahjong Mat — $2.8M/yr Amazon US Niche (2026) - Flapen"
---
# **mahjong mat**
**Launch it**
A $2.8M/yr market growing +35.4% this quarter with returns at 3.4% — clears our launch bar.
Market size 96Growth 60Conversion 28Competition 87Returns 45Price range 91Avg price 95Brand share 96Review moat 93Quality gap 40
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 4.3M searches
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$28.68**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****132.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$12.72–$64.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Growth**
**Good****+35.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, mahjong mat is a $2.8M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mahjong mat market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **$2.3M–$2.9M**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **10 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**52 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**36%**
Top 20: 77%
**Top-5 click share**
**28%**
Top 20: 63%
**Open market**
**60%**
- TIASUSAN10% - InnoBeta7% - YOMEYOT7% - ECVLRTK6% - Gedgan6% - Sonwyoung5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.4% search growth over the last 90 days.
200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/mahjong-mat/trend)
## **Top mahjong mat search terms**
- **mahjong mat**2.7M/yr+42.0%1.3% conv. - **mahjong mats**274K/yr+69.3%0.9% conv. - **mahjong mat with rules**184K/yr+114.6%1.6% conv. - **mah jongg mat**140K/yr+20.5%1.9% conv. - **mahjong mat for table**345K/yr-66.2%1.5% conv. - **american mahjong mat**81K/yr+42.5%1.5% conv. - **mah jong mat**64K/yr+59.9%1.4% conv. - **pink mahjong mat**61K/yr+28.5%0.5% conv. - **green mahjong mat**53K/yr+35.7%0.4% conv. - **blue mahjong mat**49K/yr+41.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mahjong-mat/search-terms)
## **Top mahjong mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$56K4%$112K6%$168K8%$223K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mahjong Mat (33x33) - Non-Slip Noise Reduction Gaming Mat for American Mahjong - Flower-Carnation-12**InnoBeta**$39.31**4.6★187 rev](https://www.amazon.com/dp/B0FJ7H7MYC) [2**YOMEYOT Mahjong Mat for Table 31.5 x 31.5 American Mah Jongg Mat**YOMEYOT**$18.36**4.5★180 rev](https://www.amazon.com/dp/B0FR9D8479) [3**ECVLRTK Blue Mahjong Mat for Table American Mahjong Mat with Printed Rules 31.5 x 31.5 Anti-Slip Noise-Reducing Table Cover for Mahjong Poker Board Games Dominoes and Card Games.**ECVLRTK**$24.89**4.0★166 rev](https://www.amazon.com/dp/B0G1LYPCTB) [4**Gedgan Turquoise Mahjong Mat with Lotus & Butterfly Artwork - 32.4x32.4 Inch Hand-Painted Style Rubber Mat Zen Decor Waterproof Surface Anti-Slip Foldable Design for Asian-Themed Game Nights**Gedgan**$29.52**4.7★348 rev](https://www.amazon.com/dp/B0F8M9RG13) [5**TIASUSAN Blue Mahjong Mat (31.5 x 31.5) with Black Carrying Bag Anti-Slip Noise-Reducing Mahjong Mat for Table Poker Board Games Dominoes and Card Games**TIASUSAN**$29.61**4.6★114 rev](https://www.amazon.com/dp/B0F6213W9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jongyance Green American Learning Mahjong Mat (33x33) Anti-Slip Mahjong Mat for Table Mah-jongg Game Mat**Jongyance**$27.74**103 rev3mo ago](https://www.amazon.com/dp/B0GL8126TJ) [**GreenD Mahjong Mat for Table 31.5x31.5 Rubber American Mahjong Mat with Rules Non Slip Noise Reduction Game Table Cover with Dice and Bag for Mahjong Poker Board Card Tile GamesBlue**GreenD**$12.72**81 rev5mo ago](https://www.amazon.com/dp/B0GQT1X64C) [**Mahjong Mat for Table CUFURNIX 31.5x31.5 Non-Slip & Noise Reduction Mahjong Mat with Rules Mah Jongg Gift with Carrying Bag for Poker Board Games Dominoes Cards & Tile Games (Blue-Green)**Cufurnix**$26.34**98 rev5mo ago](https://www.amazon.com/dp/B0G48NF5TB) [**American Mahjong Mat with Rules 31.5in Pink Floral Neoprene Non-Slip Pad**ZWFCGMMBC**$35.72**13 rev5mo ago](https://www.amazon.com/dp/B0GMKN7T8B) [**Shipped Rolled Mahjong Mat with Rules Without Creases 3mm 32.5 x 32.5**HesLaus**$31.40**47 rev6mo ago](https://www.amazon.com/dp/B0GJRPR8TV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**American Mahjong Mat with Rules 31.5in Pink Floral Neoprene Non-Slip Pad**ZWFCGMMBC**$35.72**4.9★**▲ 130%**](https://www.amazon.com/dp/B0GMKN7T8B) [**Jongyance Green American Learning Mahjong Mat (33x33) Anti-Slip Mahjong Mat for Table Mah-jongg Game Mat**Jongyance**$27.74**4.6★**▲ 129%**](https://www.amazon.com/dp/B0GL8126TJ) [**Shipped Rolled Mahjong Mat with Rules Without Creases 3mm 32.5 x 32.5**HesLaus**$31.40**4.7★**▲ 122%**](https://www.amazon.com/dp/B0GJRPR8TV) [**Puresora Mahjong Mat Table with Rules Mah Jong Mat Neoprene Travel Chinoiserie Floral Majong Learning Mat Instructions Mahjong Gifts Women Unique Non-Slip Rubber Pad 31.5 x 31.5 Blue Flower**Puresora**$28.69**4.7★**▲ 107%**](https://www.amazon.com/dp/B0GJCYZDPN) [**Mahjong Mat for Table CUFURNIX 31.5x31.5 Non-Slip & Noise Reduction Mahjong Mat with Rules Mah Jongg Gift with Carrying Bag for Poker Board Games Dominoes Cards & Tile Games (Blue-Green)**Cufurnix**$26.34**4.7★**▲ 99%**](https://www.amazon.com/dp/B0G48NF5TB)
**~~View all trending →~~**
## **What buyers say about mahjong mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good Quality Mat”*
**Color**17%
*“Beautiful colors”*
**Value For Money**7%
*“Excellent value”*
**Design-Overall**5%
*“Beautiful design”*
**Size-Overall**5%
*“I like the size”*
**Advertised Vs Actual Product**4%
*“As pictured”*
**Thickness**3%
*“Very thick mat”*
**Fun/Entertainment Experience**3%
*“calming to the mind”*
**Ease Of Use**3%
*“easy to carry”*
**Material Quality**3%
*“Good material”*
### **What buyers complain about **
**Wrinkles**15%
*“Very Wrinkled”*
**Color**8%
*“Muted colors”*
**Size-Overall**6%
*“just a bit short”*
**Smell**5%
*“It just smells weird”*
**Quality-Overall**4%
*“Disappointed in quality”*
**Value For Money**4%
*“A little pricey for what it is”*
**Weight Heavy**3%
*“heavy”*
**Thickness**3%
*“It is thick”*
**Instructions/User Manual/Troubleshooting**2%
*“so the instructions on the mat are not useful to me”*
**Advertised Vs Actual Product**2%
*“misleading”*
### **Top return reasons **
**Color**31%
**Size-Overall**16%
**Defective Material/Parts**8%
**Wrinkles**7%
**Advertised Vs Actual Product**6%
**Material Quality**4%
**Value For Money**4%
**Quality-Overall**3%
**Weight Heavy**3%
**Print Quality**2%
## **Common questions**
- **Is mahjong mat profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 69 tracked products. 35 of 48 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Launch it (71/100).
- **How competitive is the mahjong mat niche?**
- 52 brands and 61 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in mahjong mat?**
- Top complaints mined from reviews: Wrinkles, Color, Size-Overall. The return rate is 3.4%.
- **When does demand for mahjong mat peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the mahjong mat niche?**
- Listings span $12.72–$64.29; the average listing price is $28.68 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.
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