---
title: "Products — magic the gathering - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/magic-the-gathering/products"
last_updated: "2026-08-08T13:41:48.393Z"
locale: en
meta:
  description: "Niche score 55/100 · $22.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $22.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — magic the gathering - Flapen"
---

# **magic the gathering**

**Worth a look**

Shows a $22.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 100Growth 33Conversion 18Competition 76Returns 95Price range 18Avg price 80Brand share 0Review moat 74Quality gap 35

**Market size**

**Incredible****$22.1M**

$22.1M/yr · 17.7M searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$85.35**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Review moat**

**Good****526.02**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$7.13–$467.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Products