---
title: "Magic the Gathering Dungeons and Dragons — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/magic-the-gathering-dungeons-and-dragons"
last_updated: "2026-08-08T13:05:22.342Z"
locale: en
meta:
description: "Niche score 35/100 · $93K/yr market · 52K searches/yr · $119.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $93K/yr market · 52K searches/yr · $119.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Magic the Gathering Dungeons and Dragons — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **magic the gathering dungeons and dragons**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 14Conversion 19Competition 52Returns 99Price range 22Avg price 69Brand share 0Review moat 65Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$119.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****901.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$93K**
$93K/yr · 52K searches
**Price range**
**Bad****$7.13–$391.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, magic the gathering dungeons and dragons is a $93K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magic the gathering dungeons and dragons market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$119K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#947**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **24%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**89**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**0%**
- Magic: The Gathering70% - Wizards of the Coast24% - Card Game3% - MGO3% - ENHANCE1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -22.6% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/magic-the-gathering-dungeons-and-dragons/trend)
## **Top magic the gathering dungeons and dragons search terms**
- **magic the gathering dungeons and dragons**11K/yr-1.6%0.7% conv. - **mtg dungeons and dragons**8K/yr-32.2%1.2% conv. - **mtg forgotten realms**6K/yr-29.8%2.0% conv. - **mtg dnd**6K/yr-20.5%0.8% conv. - **dnd mtg**3K/yr-6.6%2.2% conv. - **mtg adventures in the forgotten realms**3K/yr-19.9%1.3% conv. - **forgotten realms mtg**3K/yr-23.9%1.2% conv. - **dungeons and dragons mtg**4K/yr-43.2%0.7% conv. - **magic the gathering forgotten realms**3K/yr-15.7%1.9% conv. - **magic the gathering dnd**3K/yr-26.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/magic-the-gathering-dungeons-and-dragons/search-terms)
## **Top magic the gathering dungeons and dragons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MTG Magic Commander Legends Battle for Baldurs Gate Prerelease Pack Kit**Wizards of the Coast**$103.28**4.6★889 rev](https://www.amazon.com/dp/B0B31WTWDV) [2**Magic: The Gathering Adventures in The Forgotten Realms Draft Booster Box | 36 Packs (540 Magic Cards)**Magic: The Gathering**$252.77**4.7★1,042 rev](https://www.amazon.com/dp/B093RQM93Y) [3**Magic: The Gathering - D&D Adventures in The Forgotten Realms Set Booster Pack**Magic: The Gathering**$16.44**4.5★21 rev](https://www.amazon.com/dp/B093CJLYN5) [4**Magic: The Gathering Adventures in the Forgotten Realms Collector Booster | 15 Magic Cards**Magic: The Gathering**$41.62**4.6★539 rev](https://www.amazon.com/dp/B093CKPNF5) [5**Card Game MTG Dungeons and Dragons Adventures in The Forgotten Realms Prerelease Kit - 6 Draft Boosters Dice Promo**Wizards of the Coast**$83.71**4.7★645 rev](https://www.amazon.com/dp/B099H3N2YJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magic: The Gathering Secret Lair x Dungeons & Dragons: Whispers in Candlekeep Non-Foil Edition**Magic: The Gathering**$101.22**1 rev4mo ago](https://www.amazon.com/dp/B0GTK6PWB2) [**ENHANCE DnD Backpack - RPG DM Bag for Dungeons and Dragons - Travel DnD Bag Organizer fits 6-8 Books Upright 18 Laptop/DM Screen Slot Miniature Storage Foam Trays Accessories Pockets Map Strap**ENHANCE**$147.95**285 rev3y ago](https://www.amazon.com/dp/B0BMP7X1GK) [**Magic: The Gathering Starter Commander Deck Draconic Destruction (Red-Green) | Ready-to-Play Deck for Beginners and Fans | Ages 13+ | Collectible Card Games**Magic: The Gathering**$35.35**1,088 rev3y ago](https://www.amazon.com/dp/B0B92HN8CZ) [**Magic: The Gathering Starter Commander Deck - Chaos Incarnate (Black-Red) | Ready-to-Play Deck for Beginners and Fans | Ages 13+ | Collectible Card Games**Magic: The Gathering**$28.35**1,020 rev3y ago](https://www.amazon.com/dp/B0B92R59F8) [**Magic: The Gathering Starter Commander Deck Grave Danger (Blue-Black) | Ready-to-Play Deck for Beginners and Fans | Ages 13+ | Collectible Card Games**Magic: The Gathering**$28.57**1,122 rev3y ago](https://www.amazon.com/dp/B0B92VWWTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magic: The Gathering Secret Lair x Dungeons & Dragons: Whispers in Candlekeep Non-Foil Edition**Magic: The Gathering**$101.22**5.0★**▲ 410%**](https://www.amazon.com/dp/B0GTK6PWB2) [**ENHANCE DnD Backpack - RPG DM Bag for Dungeons and Dragons - Travel DnD Bag Organizer fits 6-8 Books Upright 18 Laptop/DM Screen Slot Miniature Storage Foam Trays Accessories Pockets Map Strap**ENHANCE**$147.95**4.7★**▲ 290%**](https://www.amazon.com/dp/B0BMP7X1GK) [**Magic: The Gathering Set Booster Pack Lot MTG Adventures in The Forgotten Realms**Card Game**$13.16**5.0★**▲ 109%**](https://www.amazon.com/dp/B0999TQYSS) [**MGO MTG Magic Adventures in The Forgotten Realms Theme Set: All 6 (35-Card) Booster Packs**MGO**$53.32**4.5★**▲ 94%**](https://www.amazon.com/dp/B099GS9H8V) [**Magic: The Gathering Adventures in The Forgotten Realms Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories**Magic: The Gathering**$146.03**4.7★**▲ 64%**](https://www.amazon.com/dp/B093CKLNK3)
**~~View all trending →~~**
## **What buyers say about magic the gathering dungeons and dragons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Great value”*
**Collectibles**14%
*“Boost your Collection easily”*
**Quality-Overall**13%
*“Amazing quality”*
**Fun/Entertainment Experience**10%
*“Fun little pack”*
**Suitability Beginner**10%
*“It's alright for beginners”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Gifting Purpose**3%
*“Gift”*
**Color**2%
*“True to color”*
**Ease Of Use**2%
*“Ease of use”*
**Size-Overall**1%
*“is able to fit everything in here”*
### **What buyers complain about **
**Value For Money**37%
*“not woth the price”*
**Quality-Overall**26%
*“But certainly not great”*
**Advertised Vs Actual Product**17%
*“Misleading description”*
**Natural Resource Wastage**2%
*“Waste”*
**Certifications**2%
*“Rares not guaranteed”*
**Fun/Entertainment Experience**2%
*“Nothing decent, useful, or interesting”*
**Assembly/Installation**1%
*“setup took longer than expected”*
**Instructions/User Manual/Troubleshooting**1%
*“The instructions were confusing”*
**Print Quality**1%
*“minus whatever print numbers might be with something”*
**Storage Capacity**1%
*“The organizational system is such that you have a very hard limit on space”*
### **Top return reasons **
**Advertised Vs Actual Product**65%
**Quality-Overall**7%
**Size-Overall**5%
**Value For Money**3%
**Weight Heavy**3%
**Zipper Quality**3%
**Portability**2%
**Compatibility-Overall**2%
**Material Quality**2%
**Print Quality**2%
## **Common questions**
- **Is magic the gathering dungeons and dragons profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the magic the gathering dungeons and dragons niche?**
- 5 brands and 89 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in magic the gathering dungeons and dragons?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for magic the gathering dungeons and dragons peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the magic the gathering dungeons and dragons niche?**
- Listings span $7.13–$391.29; the average listing price is $119.24 (sweet spot $15–$100). The average incumbent carries 902 reviews — the moat a new listing must climb.
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