---
title: "Magic the Gathering Avatar the Last Airbender — $183K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/magic-the-gathering-avatar-the-last-airbender"
last_updated: "2026-08-08T13:05:08.742Z"
locale: en
meta:
description: "Niche score 44/100 · $183K/yr market · 95K searches/yr · $92.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $183K/yr market · 95K searches/yr · $92.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Magic the Gathering Avatar the Last Airbender — $183K/yr Amazon US Niche (2026) - Flapen"
---
# **magic the gathering avatar the last airbender**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 55Conversion 26Competition 42Returns 86Price range 21Avg price 78Brand share 0Review moat 88Quality gap 32
**Review moat**
**Great****239.24**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$92.15**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+28.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$183K**
$183K/yr · 95K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$16.01–$416.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, magic the gathering avatar the last airbender is a $183K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magic the gathering avatar the last airbender market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$230K–$276K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#625**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **29%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**107**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Magic: The Gathering87% - Boxed Vinyl5% - CE4% - Sirius Dice3% - Arcanum Industries2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — +28.7% search growth over the last 90 days.
6K4KBlack Friday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/magic-the-gathering-avatar-the-last-airbender/trend)
## **Top magic the gathering avatar the last airbender search terms**
- **magic the gathering avatar the last airbender**65K/yr+14.3%3.0% conv. - **avatar the last airbender magic the gathering**22K/yr+80.6%2.6% conv. - **mtg avatar the last airbender commander**8K/yr-21.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/magic-the-gathering-avatar-the-last-airbender/search-terms)
## **Top magic the gathering avatar the last airbender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$37K30%$55K40%$73K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More**Magic: The Gathering**$29.14**4.7★793 rev](https://www.amazon.com/dp/B0FHJGN2S6) [2**Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories**Magic: The Gathering**$109.02**4.6★911 rev](https://www.amazon.com/dp/B0FHJJS17L) [3**Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster Box | 24 Packs | 2-Player Card Game**Magic: The Gathering**$105.33**4.6★288 rev](https://www.amazon.com/dp/B0FJNDCD6S) [4**Magic: The Gathering | Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game**Magic: The Gathering**$148.53**4.7★575 rev](https://www.amazon.com/dp/B0FJND8K8Z) [5**Magic: The Gathering | Avatar: The Last Airbender Scene Box 2 - Tea Time at the Jasmine Dragon | 6 Foil Borderless Scene Cards 6 Art Cards 3 Play Boosters + Display Easel**Magic: The Gathering**$45.24**4.4★180 rev](https://www.amazon.com/dp/B0FJN9CLLJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magic The Gathering Secret Lair x Avatar: The Last Airbender - The Ember Island Players (Foil)**Magic: The Gathering**$88.32**1 rev7mo ago](https://www.amazon.com/dp/B0G5QMXCPC) [**Magic the Gathering Secret Lair x Avatar: The Last Airbender - One with The Elements (Foil)**Magic: The Gathering**$87.34**0 rev8mo ago](https://www.amazon.com/dp/B0G4T3N9P7) [**Magic the Gathering Secret Lair x Avatar: The Last Airbender - Everything Changed (Foil)**Magic: The Gathering**$86.47**3 rev8mo ago](https://www.amazon.com/dp/B0G4T315N6) [**Pre-Order Magic: The Gathering | Avatar: The Last Airbender Aang & A**Sirius Dice**$48.79**13 rev8mo ago](https://www.amazon.com/dp/B0G4C5RDLK) [**3 Packs Magic The Gathering Play Booster Pack Lot MTG Avatar The Last Airbender**CE**$27.95**45 rev8mo ago](https://www.amazon.com/dp/B0G2K6M58M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magic the Gathering Secret Lair x Avatar: The Last Airbender - Everything Changed (Foil)**Magic: The Gathering**$86.47**3.4★**▲ 363%**](https://www.amazon.com/dp/B0G4T315N6) [**MTG Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game**Boxed Vinyl**$179.77**5.0★**▲ 352%**](https://www.amazon.com/dp/B0G7PV416L) [**Magic the Gathering Secret Lair x Avatar: The Last Airbender - One with The Elements (Foil)**Magic: The Gathering**$87.34**0.0★**▲ 334%**](https://www.amazon.com/dp/B0G4T3N9P7) [**MTG Sleeves by Arcanum Industries 103 Matte Card Sleeves for Magic The Gathering & TCG - Premium Shuffle Feel & Borderless Art with Black Interior (Spirit Koi)**Arcanum Industries**$16.01**4.8★**▲ 273%**](https://www.amazon.com/dp/B0FWH6RWTF) [**Magic The Gathering Secret Lair x Avatar: The Last Airbender - The Ember Island Players (Foil)**Magic: The Gathering**$88.32**4.0★**▲ 268%**](https://www.amazon.com/dp/B0G5QMXCPC)
**~~View all trending →~~**
## **What buyers say about magic the gathering avatar the last airbender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Very well made also”*
**Value For Money**14%
*“Worth the money”*
**Collectibles**13%
*“Awesome collector's item”*
**Fun/Entertainment Experience**11%
*“fun to play”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Gifting Purpose**7%
*“This was a Christmas gift for my Son”*
**Design-Overall**5%
*“The design is very crisp and clear”*
**Suitability Beginner**4%
*“Its great for beginners”*
**Educational-Overall**4%
*“So good I bought a second one to give to my parents to teach them how to play”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**23%
*“Overpriced”*
**Quality-Overall**17%
*“kind of obvious why its such a cheap product”*
**Size-Overall**7%
*“This thing is huge”*
**Advertised Vs Actual Product**6%
*“Misleading content description”*
**Adhesion/Stickiness**6%
*“they stick together real bad”*
**Ease Of Use**5%
*“easy to miss”*
**Brightness/Shine/Glow**5%
*“they do dull the shiny's just a bit”*
**Grip**4%
*“They slip a bit”*
**Durability**3%
*“From a durability and longevity standpoint, it's always a challenge to tell right off the bat,”*
**Strength**3%
*“It seems like the strong connection is just at the corners”*
### **Top return reasons **
**Value For Money**32%
**Adhesion/Stickiness**18%
**Size-Overall**9%
**Product Condition**9%
**Texture/Consistency-Overall**9%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**9%
**Gifting Purpose**5%
## **Common questions**
- **Is magic the gathering avatar the last airbender profitable to sell on Amazon United States?**
- The niche generates $183K/yr across 17 tracked products. 13 of 17 products launched in the last 360 days are still selling. 90-day search growth is +28.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the magic the gathering avatar the last airbender niche?**
- 5 brands and 107 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in magic the gathering avatar the last airbender?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.5%.
- **What does it cost to enter the magic the gathering avatar the last airbender niche?**
- Listings span $16.01–$416.26; the average listing price is $92.15 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.
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