---
title: "Mafex — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mafex"
last_updated: "2026-08-08T13:36:26.458Z"
locale: en
meta:
description: "Niche score 50/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mafex — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **mafex**
**Worth a look**
Shows a thin review moat (131 avg reviews), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 83Growth 43Conversion 6Competition 82Returns 45Price range 49Avg price 71Brand share 3Review moat 93Quality gap 30
**Review moat**
**Great****131.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****$1.3M**
$1.3M/yr · 2.6M searches
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Good****$111.13**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$23.10–$178.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, mafex is a $1.3M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mafex market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$889K–$1.1M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#4,424**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **5%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**230**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 67%
**Open market**
**1%**
- Medicom79% - MEDICOM TOY9% - TAMASHII NATIONS7% - Zach Top2% - メディコム・トイ(MEDICOM TOY)1% - MAFEKE1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — +14.5% search growth over the last 90 days.
70K50KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/mafex/trend)
## **Top mafex search terms**
- **mafex**1.4M/yr+20.4%0.2% conv. - **mafex spiderman**281K/yr+3.3%0.5% conv. - **mafex batman**126K/yr+45.8%0.7% conv. - **shf spiderman**110K/yr+14.6%0.4% conv. - **sh figuarts spiderman**136K/yr-4.9%0.4% conv. - **mafex action figures**130K/yr+12.6%0.2% conv. - **mafex marvel**104K/yr+14.0%0.2% conv. - **mafex superman**62K/yr+17.0%0.6% conv. - **mafex dc**42K/yr+41.2%0.2% conv. - **mafex wolverine**32K/yr+34.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mafex/search-terms)
## **Top mafex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$40K6%$79K9%$119K12%$158K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAFEX mafex No.075 Spider-Man comic book version scale painted action figure**Medicom**$116.46**4.3★117 rev](https://www.amazon.com/dp/B07CJ6WRJV) [2**MAFEX No.168 Spider-Man Black Costume Comic Ver. Total Height Approx. 6.1 inches (155 mm) Painted Action Figure**Medicom**$104.75**4.4★86 rev](https://www.amazon.com/dp/B09GFDS6L9) [3**Medicom Toy MAFEX No. 270 Knight Crusader Batman Black Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**MEDICOM TOY**$117.94**4.4★33 rev](https://www.amazon.com/dp/B0FKYRLRPR) [4**MAFEX No.223 DAREDEVIL Daredevil Comic Version Total Height: Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$136.30**4.6★133 rev](https://www.amazon.com/dp/B0CL9517SQ) [5**MAFEX No.241 FRIENDLY NEIGHBORHOOD SPIDER-MAN Friendly Neighborhood Spider-Man Total Height Approx. 5.9 inches (150 mm) Non-scale Pre-painted Action Figure**Medicom**$148.54**4.4★84 rev](https://www.amazon.com/dp/B0D1TP835J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$129.07**21 rev10mo ago](https://www.amazon.com/dp/B0FS556J8J) [**TAMASHII NATIONS - Marvel - Spider-Man (GAMERVERSE) S.H.Figuarts Action Figure**TAMASHII NATIONS**$96.87**196 rev11mo ago](https://www.amazon.com/dp/B0FNQ7C24P) [**Medicom Toy (MEDICOM TOY) MAFEX Mafex No.268 Scarlet Spider (Comic Ver.) Ver. 2.0 Approximately 155mm in Height Non-scale Painted Action Figure**Medicom**$114.49**31 rev11mo ago](https://www.amazon.com/dp/B0FKYV3588) [**Medicom Toy MAFEX No. 270 Knight Crusader Batman Black Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**MEDICOM TOY**$117.94**33 rev11mo ago](https://www.amazon.com/dp/B0FKYRLRPR) [**MAFEX No. 245 Spider-Man Integrated Suit with Sturdy Protective Clear Case for Shipping**MEDICOM TOY**$119.48**10 rev1y ago](https://www.amazon.com/dp/B0DJTH1XFZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAFEX No. 217 Captain America Comic Version Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$104.76**4.8★**▲ 260%**](https://www.amazon.com/dp/B0CC1M29NR) [**Medicom Toy MAFEX No.264 Robin (Batman:Hush Ver.) Total Height Approx. 5.7 inches (145 mm) Non-Scale Pre-Painted Action Figure**Medicom**$137.59**5.0★**▲ 181%**](https://www.amazon.com/dp/B0DT8KGQVQ) [**MAFEX mafex No.075 Spider-Man comic book version scale painted action figure**Medicom**$116.46**4.3★**▲ 154%**](https://www.amazon.com/dp/B07CJ6WRJV) [**MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$129.07**4.7★**▲ 154%**](https://www.amazon.com/dp/B0FS556J8J) [**MAFEX No.168 Spider-Man Black Costume Comic Ver. Total Height Approx. 6.1 inches (155 mm) Painted Action Figure**Medicom**$104.75**4.4★**▲ 106%**](https://www.amazon.com/dp/B09GFDS6L9)
**~~View all trending →~~**
## **What buyers say about mafex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Not flimsy High quality”*
**Value For Money**17%
*“Worth the investment”*
**Collectibles**13%
*“Good quality collectible figure”*
**Add-Ons/Attachments**5%
*“cool accessories”*
**Engraving/Paint/Sublimation**5%
*“Very detailed and beautifully painted”*
**Advertised Vs Actual Product**4%
*“Met everything as advertised”*
**Strength**4%
*“Figure is solid”*
**Material Quality**3%
*“Great articulation, accessories, and true enough to the source material”*
**Durability**3%
*“wont break if you dont try to”*
**Shape/Style**2%
*“Excellent in facial detail”*
### **What buyers complain about **
**Value For Money**20%
*“overpriced”*
**Size-Overall**11%
*“One of the hands doesnt quite seem to fit properly”*
**Quality-Overall**9%
*“the quality control just isnt great”*
**Grip**8%
*“mine came with horrible QC—the arm wont stop falling off”*
**Strength**7%
*“thong piece is too fragile”*
**Durability**6%
*“broke off inside of the card piece”*
**Magnetic Strength/Adsorption**5%
*“The hardest part is bending him over doing a visual Spider-Man pose you cant get magnet working”*
**Certifications**2%
*“I got two both had major QC issues”*
**Weight Heavy**2%
*“.did not expect the ice Stand to be so heavy”*
**Paint Quality**2%
*“paint started to chip right around the crotch area”*
### **Top return reasons **
**Defective Material/Parts**26%
**Value For Money**20%
**Size-Overall**8%
**Advertised Vs Actual Product**7%
**Paint Quality**7%
**Product Condition**5%
**Quality-Overall**4%
**Add-Ons/Attachments**2%
**Adhesion/Stickiness**2%
**Degree Of Motion**2%
## **Common questions**
- **Is mafex profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 57 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mafex niche?**
- 7 brands and 230 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in mafex?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 3.4%.
- **What does it cost to enter the mafex niche?**
- Listings span $23.10–$178.69; the average listing price is $111.13 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.
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