[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-toys-games-mad-matter":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":184,"baselines":220,"demand":225,"seasonality":479,"brandShare":492,"products":496,"feedback":526,"searchTerms":548,"related":568,"lastUpdated":172},"e4a14f5f-9488-468f-a378-17d74f543968","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":89,"label":90,"slug":91,"href":92},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":157,"brandCountYearAgo":173,"sellerCount":163,"signals":174,"avgBsr":175,"pageQuality":167,"unitsSoldMin":176,"unitsSoldAvgMin":177,"unitsSoldAvgMax":178,"revenueMin":179,"revenueMax":180,"avgBrandAgeMonths":181,"avgSellerAgeDays":182,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":183},90946,45676,1.3251,0.0596,0.0645,1,4.8,916,30.87,16.98,50.68,3,2500,0.6667,0.0201,0,"mad matter","mad-matter","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fmad-matter","Clay & Dough","2026-07-30T11:56:39.70235+00:00",11,[],310,2000,250,500,61740,77175,52,170,0.0462,{"score":185,"verdict":186,"components":187},37,"skip",[188,193,196,200,202,204,207,212,215,218],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",23,0.15,90946.17,{"key":194,"score":195,"weight":191,"raw":155},"growth",32,{"key":197,"score":198,"weight":199,"raw":156},"conversion",70,0.1,{"key":201,"score":167,"weight":191,"raw":157},"competition",{"key":203,"score":167,"weight":199,"raw":157},"brandShare",{"key":205,"score":206,"weight":199,"raw":158},"qualityGap",13,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",65,0.05,916.33,{"key":213,"score":214,"weight":199,"raw":166},"returns",75,{"key":216,"score":217,"weight":210,"raw":160},"avgPrice",95,{"key":219,"score":217,"weight":210,"raw":157},"priceRange",{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.42,24.38,0.0215,115062,{"points":226,"droppedPartialWeek":478},[227,230,233,236,239,242,245,248,251,254,257,260,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,434,437,440,443,446,449,452,454,457,460,463,466,469,472,475],{"week":228,"volume":229},"2024-12-15",1611,{"week":231,"volume":232},"2024-12-22",1414,{"week":234,"volume":235},"2024-12-29",618,{"week":237,"volume":238},"2025-01-05",467,{"week":240,"volume":241},"2025-01-12",475,{"week":243,"volume":244},"2025-01-19",578,{"week":246,"volume":247},"2025-01-26",599,{"week":249,"volume":250},"2025-02-02",487,{"week":252,"volume":253},"2025-02-09",428,{"week":255,"volume":256},"2025-02-16",479,{"week":258,"volume":259},"2025-02-23",478,{"week":261,"volume":259},"2025-03-02",{"week":263,"volume":264},"2025-03-09",433,{"week":266,"volume":267},"2025-03-16",463,{"week":269,"volume":270},"2025-03-23",486,{"week":272,"volume":273},"2025-03-30",525,{"week":275,"volume":276},"2025-04-06",528,{"week":278,"volume":279},"2025-04-13",606,{"week":281,"volume":282},"2025-04-20",650,{"week":284,"volume":285},"2025-04-27",671,{"week":287,"volume":288},"2025-05-04",770,{"week":290,"volume":291},"2025-05-11",417,{"week":293,"volume":294},"2025-05-18",511,{"week":296,"volume":297},"2025-05-25",577,{"week":299,"volume":300},"2025-06-01",530,{"week":302,"volume":303},"2025-06-08",469,{"week":305,"volume":306},"2025-06-15",422,{"week":308,"volume":309},"2025-06-22",464,{"week":311,"volume":312},"2025-06-29",362,{"week":314,"volume":315},"2025-07-06",404,{"week":317,"volume":318},"2025-07-13",752,{"week":320,"volume":321},"2025-07-20",470,{"week":323,"volume":324},"2025-07-27",585,{"week":326,"volume":327},"2025-08-03",646,{"week":329,"volume":330},"2025-08-10",782,{"week":332,"volume":333},"2025-08-17",715,{"week":335,"volume":336},"2025-08-24",740,{"week":338,"volume":339},"2025-08-31",640,{"week":341,"volume":342},"2025-09-07",614,{"week":344,"volume":345},"2025-09-14",566,{"week":347,"volume":348},"2025-09-21",634,{"week":350,"volume":351},"2025-09-28",647,{"week":353,"volume":354},"2025-10-05",598,{"week":356,"volume":357},"2025-10-12",863,{"week":359,"volume":360},"2025-10-19",596,{"week":362,"volume":363},"2025-10-26",575,{"week":365,"volume":339},"2025-11-02",{"week":367,"volume":368},"2025-11-09",756,{"week":370,"volume":371},"2025-11-16",851,{"week":373,"volume":374},"2025-11-23",1056,{"week":376,"volume":377},"2025-11-30",1273,{"week":379,"volume":380},"2025-12-07",1265,{"week":382,"volume":383},"2025-12-14",1331,{"week":385,"volume":386},"2025-12-21",1428,{"week":388,"volume":389},"2025-12-28",879,{"week":391,"volume":392},"2026-01-04",661,{"week":394,"volume":395},"2026-01-11",686,{"week":397,"volume":398},"2026-01-18",795,{"week":400,"volume":401},"2026-01-25",803,{"week":403,"volume":404},"2026-02-01",729,{"week":406,"volume":407},"2026-02-08",781,{"week":409,"volume":410},"2026-02-15",723,{"week":412,"volume":413},"2026-02-22",825,{"week":415,"volume":416},"2026-03-01",783,{"week":418,"volume":419},"2026-03-08",742,{"week":421,"volume":422},"2026-03-15",804,{"week":424,"volume":425},"2026-03-22",842,{"week":427,"volume":428},"2026-03-29",731,{"week":430,"volume":431},"2026-04-05",859,{"week":433,"volume":339},"2026-04-12",{"week":435,"volume":436},"2026-04-19",737,{"week":438,"volume":439},"2026-04-26",811,{"week":441,"volume":442},"2026-05-03",692,{"week":444,"volume":445},"2026-05-10",704,{"week":447,"volume":448},"2026-05-17",711,{"week":450,"volume":451},"2026-05-24",828,{"week":453,"volume":404},"2026-05-31",{"week":455,"volume":456},"2026-06-07",710,{"week":458,"volume":459},"2026-06-14",880,{"week":461,"volume":462},"2026-06-21",876,{"week":464,"volume":465},"2026-06-28",1070,{"week":467,"volume":468},"2026-07-05",846,{"week":470,"volume":471},"2026-07-12",744,{"week":473,"volume":474},"2026-07-19",883,{"week":476,"volume":477},"2026-07-26",930,false,[480,481,482,483,484,485,486,487,488,489,490,491],0.8841217937131307,0.8607267857436285,0.8781159110702138,0.9605920436432949,0.9216779590771079,0.8974681995862797,0.9801460801551177,0.9841267233021673,0.8593300688499268,0.9190397160556715,1.2782753011157304,1.7051917962248737,{"top":493,"otherBrandCount":167,"otherClickShare":167},[494],{"brand":495,"clickShare":157},"MAD MATTR",[497,507,517],{"asin":498,"title":499,"brand":495,"imageUrl":500,"price":161,"rating":501,"reviews":502,"clickShare90":503,"clickShare360":504,"launchDate":505,"amazonUrl":506},"B01GWCS3SK","Mad Mattr 10 oz Sensory Dough Pouch Soft Stretchy Play Dough for Kids Never Dries Out Mess-Free Modeling Clay for Creative Sensory Play Ages 3 and Up Red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jKGfphIcL.jpg",4.6,2612,0.6589,0.7415,"2016-06-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01GWCS3SK",{"asin":508,"title":509,"brand":495,"imageUrl":510,"price":511,"rating":512,"reviews":142,"clickShare90":513,"clickShare360":514,"launchDate":515,"amazonUrl":516},"B0F6DY9ZJL","MAD MATTR Dino Pack with 4 Dinosaur Molds & 3 Mystery Colors Super Soft Sensory Dough for Creative STEM Play","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ybT93nQLL.jpg",24.96,5,0.2929,0.1739,"2025-04-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F6DY9ZJL",{"asin":518,"title":519,"brand":495,"imageUrl":520,"price":162,"rating":158,"reviews":521,"clickShare90":522,"clickShare360":523,"launchDate":524,"amazonUrl":525},"B085LR95Y8","Mad Mattr Triple Pack Super-Soft Modelling Dough Compound that Never Dries Out (Pink\u002FPurple\u002FBlue 30oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZrE2Uin7L.jpg",135,0.0482,0.0846,"2020-03-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB085LR95Y8",{"love":527,"hate":528,"returnReasons":533},[],[529],{"topic":530,"percentOfMentions":157,"verbatims":531},"Stretchability\u002FExpandability\u002FElasticity",[532],"says it stretched",[534,537,540,543,545],{"reason":535,"pct":536},"Texture\u002FConsistency-Overall",0.3333,{"reason":538,"pct":539},"Moist\u002FDry",0.25,{"reason":541,"pct":542},"Size-Overall",0.16670000000000001,{"reason":544,"pct":542},"Ease Of Cleaning",{"reason":546,"pct":547},"Advertised Vs Actual Product",0.0833,[549,553,558,563],{"term":168,"volume":550,"growthQoq":551,"conversionRate":552},18903,0.0366,0.0099,{"term":554,"volume":555,"growthQoq":556,"conversionRate":557},"mad mattr",16948,0.0712,0.0134,{"term":559,"volume":560,"growthQoq":561,"conversionRate":562},"mad matter sensory dough",7130,0.0575,0.0179,{"term":564,"volume":565,"growthQoq":566,"conversionRate":567},"mad mattr sensory dough",2695,0.1888,0.0084,[569,575,580,585,590,596],{"title":570,"href":571,"score":198,"verdict":572,"marketSize":573,"growth90":574},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts","watch",317041.86,4.0766,{"title":576,"href":577,"score":198,"verdict":572,"marketSize":578,"growth90":579},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":581,"href":582,"score":198,"verdict":572,"marketSize":583,"growth90":584},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":586,"href":587,"score":198,"verdict":572,"marketSize":588,"growth90":589},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":591,"href":592,"score":198,"verdict":593,"marketSize":594,"growth90":595},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":597,"href":598,"score":198,"verdict":572,"marketSize":599,"growth90":600},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486]