---
title: "Luigi Figure — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/luigi-figure"
last_updated: "2026-08-08T13:38:55.420Z"
locale: en
meta:
description: "Niche score 31/100 · $59K/yr market · 91K searches/yr · $35.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $59K/yr market · 91K searches/yr · $35.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Luigi Figure — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **luigi figure**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 9Conversion 23Competition 7Returns 96Price range 94Avg price 95Brand share 0Review moat 84Quality gap 13
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.99–$71.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****317.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$59K**
$59K/yr · 91K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, luigi figure is a $59K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **luigi figure market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$53K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,659**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**131**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- TAMASHII NATIONS85% - Super Mario12% - THE SUPER MARIO BROS. MOVIE3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — -31.4% search growth over the last 90 days.
2K2KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/luigi-figure/trend)
## **Top luigi figure search terms**
- **luigi figure**18K/yr-8.0%1.1% conv. - **sh figuarts mario**19K/yr-46.7%1.5% conv. - **shf mario**14K/yr-46.6%0.9% conv. - **luigi action figure**13K/yr-1.3%1.7% conv. - **mario sh figuarts**8K/yr-37.5%1.6% conv. - **luigi mansion toys**8K/yr-20.8%0.0% conv. - **luigis mansion toys**7K/yr-9.6%0.1% conv. - **mario shf**4K/yr-46.7%1.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/luigi-figure/search-terms)
## **Top luigi figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$26K60%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure**TAMASHII NATIONS**$37.42**4.8★107 rev](https://www.amazon.com/dp/B0FKM9YJVS) [2**TAMASHII NATIONS - Super Mario - Luigi S.H.Figuarts Action Figure**TAMASHII NATIONS**$34.72**4.8★107 rev](https://www.amazon.com/dp/B0FKM28NWJ) [3**TAMASHII NATIONS - Super Mario - Bowser S.H.Figuarts Action Figure**TAMASHII NATIONS**$71.43**4.8★107 rev](https://www.amazon.com/dp/B0FKLTVVC7) [4**SUPER MARIO Luigi and Koopa Troopa 4-Inch Action Figure 2-Pack with 1-Up & Gold Coin Accessories Action Figures Come with Up to 13 Points of Articulation**Super Mario**$18.06**4.8★128 rev](https://www.amazon.com/dp/B07KXPYS39) [5**TAMASHII NATIONS - Super Mario - Yoshi S.H.Figuarts Action Figure**TAMASHII NATIONS**$65.35**4.8★107 rev](https://www.amazon.com/dp/B0FKLX3DWG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Super Mario Luigi 4 Inch Action Figure with Red Mushroom**Super Mario**$23.11**1 rev3mo ago](https://www.amazon.com/dp/B0GZ8ZDT95) [**TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure**TAMASHII NATIONS**$37.42**107 rev11mo ago](https://www.amazon.com/dp/B0FKM9YJVS) [**TAMASHII NATIONS - Super Mario - Luigi S.H.Figuarts Action Figure**TAMASHII NATIONS**$34.72**107 rev11mo ago](https://www.amazon.com/dp/B0FKM28NWJ) [**TAMASHII NATIONS - Super Mario - Bowser S.H.Figuarts Action Figure**TAMASHII NATIONS**$71.43**107 rev11mo ago](https://www.amazon.com/dp/B0FKLTVVC7) [**TAMASHII NATIONS - Super Mario - Yoshi S.H.Figuarts Action Figure**TAMASHII NATIONS**$65.35**107 rev11mo ago](https://www.amazon.com/dp/B0FKLX3DWG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Super Mario Luigi 4 Inch Action Figure with Red Mushroom**Super Mario**$23.11**5.0★**▲ 199%**](https://www.amazon.com/dp/B0GZ8ZDT95) [**TAMASHII NATIONS - Super Mario - Yoshi S.H.Figuarts Action Figure**TAMASHII NATIONS**$65.35**4.8★**▲ 63%**](https://www.amazon.com/dp/B0FKLX3DWG) [**TAMASHII NATIONS - Super Mario - Bowser S.H.Figuarts Action Figure**TAMASHII NATIONS**$71.43**4.8★**▲ 13%**](https://www.amazon.com/dp/B0FKLTVVC7) [**TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure**TAMASHII NATIONS**$37.42**4.8★**▲ 10%**](https://www.amazon.com/dp/B0FKM9YJVS) [**SUPER MARIO Luigi and Koopa Troopa 4-Inch Action Figure 2-Pack with 1-Up & Gold Coin Accessories Action Figures Come with Up to 13 Points of Articulation**Super Mario**$18.06**4.8★**— 7%**](https://www.amazon.com/dp/B07KXPYS39)
**~~View all trending →~~**
## **What buyers say about luigi figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality figures”*
**Fun/Entertainment Experience**16%
*“Its cute to play with a little one”*
**Value For Money**14%
*“This is definitely the best value for money Mario yet”*
**Size-Overall**13%
*“Luigi was of an accurate size compared to the Koopa”*
**Collectibles**8%
*“This is a great collectable”*
**Gifting Purpose**8%
*“Gift”*
**Design-Overall**5%
*“the details on the figure were great”*
**Display-Overall**3%
*“It can also be used as a display anywhere too”*
**Weight Heavy**3%
*“Heavy duty”*
**Material Quality**1%
*“the material looks like it is going to last”*
### **What buyers complain about **
**Value For Money**43%
*“I think its expensive for a 2.5 inch figure”*
**Quality-Overall**14%
*“Beware of the quality control”*
**Grip**14%
*“The hands get loose”*
**Size-Overall**12%
*“Smaller than expected”*
**Durability**7%
*“Broke very quickly into multiple pieces”*
### **Top return reasons **
**Size-Overall**34%
**Value For Money**31%
**Defective Material/Parts**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Degree Of Motion**3%
**Product Condition**2%
**Functionality-Overall**2%
**Grip**2%
**Material Quality**2%
## **Common questions**
- **Is luigi figure profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 8 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (31/100).
- **How competitive is the luigi figure niche?**
- 3 brands and 131 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in luigi figure?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Grip. The return rate is 0.8%.
- **What does it cost to enter the luigi figure niche?**
- Listings span $13.99–$71.43; the average listing price is $35.06 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.
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