---
title: "Lucario Plush — $229K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/lucario-plush"
last_updated: "2026-08-06T14:08:01.384Z"
locale: en
meta:
description: "Niche score 52/100 · $229K/yr market · 395K searches/yr · $24.76 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $229K/yr market · 395K searches/yr · $24.76 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lucario Plush — $229K/yr Amazon US Niche (2026) - Flapen"
---
# **lucario plush**
**Worth a look**
Shows low returns (0.3%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 43Growth 26Conversion 29Competition 82Returns 98Price range 50Avg price 95Brand share 26Review moat 81Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.76**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Great****377.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$2.17–$173.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$229K**
$229K/yr · 395K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, lucario plush is a $229K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lucario plush market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$198K–$248K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#3,684**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **56%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**401**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 75%
**Open market**
**7%**
- Pokémon49% - Mad Engine23% - BANDAI10% - Bioworld4% - Jazwares3% - タカラトミー(TAKARA TOMY)3% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/lucario-plush/trend)
## **Top lucario plush search terms**
- **lucario**149K/yr-1.9%1.1% conv. - **lucario pokemon card**38K/yr+0.5%3.5% conv. - **mega lucario ex**28K/yr+0.2%2.5% conv. - **mega lucario**29K/yr+2.0%2.0% conv. - **pokemon lucario**27K/yr-9.9%1.3% conv. - **lucario figure**20K/yr+8.1%1.7% conv. - **mega ex pokemon cards**13K/yr+40.1%1.8% conv. - **mega pokmon cards**13K/yr+60.0%0.9% conv. - **lucario pokemon**14K/yr-20.2%1.7% conv. - **lucario action figure**8K/yr+22.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/lucario-plush/search-terms)
## **Top lucario plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon - Mega Lucario ex - 077/132 - ME01: Mega Evolution (MEG) - Double Rare - Single Card**Pokémon**$4.43**4.8★152 rev](https://www.amazon.com/dp/B0FYXYZS2F) [2**Pokmon TCG: Mega Lucario ex Figure Collection**Pokémon**$59.08**4.5★510 rev](https://www.amazon.com/dp/B0FN9Q8JBL) [3**Pokemon Mens Lucario #0448 Fighting Poses All Over Print Adult Pajama Pants Sleep Lounge Bottoms (Lucario Small)**Mad Engine**$26.71**4.9★57 rev](https://www.amazon.com/dp/B0DLY6FSTK) [4**Bandai Hobby - Pokmon - Riolu & Lucario Bandai Spirits Pokmon Model Kit**BANDAI**$17.83**4.7★3,557 rev](https://www.amazon.com/dp/B085RSB8CF) [5**Pokemon Mens Lucario #0448 Fighting Poses All Over Print Adult Pajama Pants Sleep Lounge Bottoms (Lucario Large)**Mad Engine**$26.98**4.9★57 rev](https://www.amazon.com/dp/B0DLXVRY2R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5 Pokemon - Mega Evolution ex Ultra Rare Card Lot - Assorted Variety - No Duplicates**Pokémon**$10.88**42 rev3mo ago](https://www.amazon.com/dp/B0GXT3B3YZ) [**Pokmon TCG: Mega Lucario ex League Battle Deck**Pokémon**$23.90**54 rev4mo ago](https://www.amazon.com/dp/B0GRCDKMSW) [**Pokemon TCG: Mega Evolution - Ascended Heroes - Premium Poster Collection - Mega Lucario**Pokémon**$173.64**277 rev8mo ago](https://www.amazon.com/dp/B0G3CS6XB9) [**Pokemon - Mega Lucario ex - 160/132 - ME01: Evolution (MEG) - Ultra Rare - Full Art - Single Card**Pokémon**$26.48**10 rev9mo ago](https://www.amazon.com/dp/B0FYYTZNBW) [**Pokmon TCG: Mega Lucario ex Figure Collection**Pokémon**$59.08**510 rev11mo ago](https://www.amazon.com/dp/B0FN9Q8JBL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokmon TCG: Mega Lucario ex League Battle Deck**Pokémon**$23.90**4.9★**▲ 207%**](https://www.amazon.com/dp/B0GRCDKMSW) [**5 Pokemon - Mega Evolution ex Ultra Rare Card Lot - Assorted Variety - No Duplicates**Pokémon**$10.88**4.0★**▲ 207%**](https://www.amazon.com/dp/B0GXT3B3YZ) [**Pokemon Mens Lucario #0448 Fighting Poses All Over Print Adult Pajama Pants Sleep Lounge Bottoms (Lucario 2X-Large)**Mad Engine**$25.65**4.9★**▲ 166%**](https://www.amazon.com/dp/B0DLXX113N) [**Pokemon Mens Lucario #0448 Fighting Poses All Over Print Adult Pajama Pants Sleep Lounge Bottoms (Lucario 3X-Large)**Mad Engine**$27.32**4.9★**▲ 160%**](https://www.amazon.com/dp/B0DLXZVMSQ) [**Boys Pokmon T-Shirt - Lucario Type: Fighting-Steel Graphic Tee Official Pokmon Shirt**Fifth Sun**$16.36**5.0★**▲ 142%**](https://www.amazon.com/dp/B0BK2NKY2C)
**~~View all trending →~~**
## **What buyers say about lucario plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**33%
*“Great for collectors”*
**Value For Money**16%
*“Great Deal”*
**Quality-Overall**14%
*“Good variety”*
**Advertised Vs Actual Product**12%
*“As pictured”*
**Gifting Purpose**8%
*“Good gift idea”*
**Fun/Entertainment Experience**4%
*“Good playable cards”*
**Suitability Beginner**1%
*“Good for starters or kids”*
**Size-Overall**1%
*“It was his favorite gift out of all he received - great size”*
**Shape/Style**1%
*“Amazing🤩 The cards were in amazing shape”*
**Developmental Needs**1%
*“Good for kids”*
### **What buyers complain about **
**Value For Money**44%
*“Way overpriced for what you get”*
**Advertised Vs Actual Product**19%
*“Not as described”*
**Quality-Overall**10%
*“Cheap Quality”*
**Size-Overall**8%
*“So long”*
**Ethical Trade/Fair Trade**3%
*“I consider this illegal”*
**Durability**2%
*“Broken quickly”*
**Strength**1%
*“Break easily”*
**Recycle/Reuse**1%
*“Recycles looking cards”*
**Fun/Entertainment Experience**1%
*“Not an exciting pack”*
**Gifting Purpose**1%
*“This was supposed to be a gift”*
### **Top return reasons **
**Size-Overall**28%
**Advertised Vs Actual Product**17%
**Value For Money**15%
**Defective Material/Parts**14%
**Quality-Overall**6%
**Assembly/Installation**6%
**Gifting Purpose**2%
**Product Condition**1%
**Durability**1%
**Functionality-Overall**1%
## **Common questions**
- **Is lucario plush profitable to sell on Amazon United States?**
- The niche generates $229K/yr across 52 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lucario plush niche?**
- 12 brands and 401 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in lucario plush?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
- **When does demand for lucario plush peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the lucario plush niche?**
- Listings span $2.17–$173.64; the average listing price is $24.76 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.
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