---
title: "Love Letter Game — $172K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/love-letter-game"
last_updated: "2026-08-08T14:25:14.813Z"
locale: en
meta:
description: "Niche score 33/100 · $172K/yr market · 248K searches/yr · $13.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $172K/yr market · 248K searches/yr · $13.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Love Letter Game — $172K/yr Amazon US Niche (2026) - Flapen"
---
# **love letter game**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 16Conversion 61Competition 7Returns 91Price range 19Avg price 60Brand share 0Review moat 64Quality gap 21
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****958.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.20**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$172K**
$172K/yr · 248K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$8.25–$16.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, love letter game is a $172K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 33/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **love letter game market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$165K–$198K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#1,531**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Asmodee86% - Z-Man Games5% - Renegade Game Studios4% - GINCEVHY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/love-letter-game/trend)
## **Top love letter game search terms**
- **love letter game**96K/yr+10.5%6.4% conv. - **love letter**78K/yr-26.4%1.6% conv. - **love letters**36K/yr-30.9%1.0% conv. - **love letters game**9K/yr+39.0%6.8% conv. - **love letter card game**11K/yr-15.5%5.3% conv. - **cartas de amor**8K/yr-52.3%0.1% conv. - **carta de amor**4K/yr-13.6%0.3% conv. - **love letter board game**3K/yr-9.2%5.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/love-letter-game/search-terms)
## **Top love letter game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$34K40%$69K60%$103K80%$138K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Love Letter Card Game (2025 Refresh)**Asmodee**$14.77**4.8★255 rev](https://www.amazon.com/dp/B0F2J8DVHH) [2**Asmodee Arkham Horror: Lovecraft Letter Card Game**Asmodee**$15.27**4.7★123 rev](https://www.amazon.com/dp/B0DQVL1SQ3) [3**Jabbas Palace A Love Letter Game - Rebel Bravery and Vile Deceit! Strategy Game for Kids and Adults Set in The Star Wars Universe Ages 10+ 2-6 Players 20 Minute Playtime Made by Z-Man Games**Asmodee**$13.58**4.7★593 rev](https://www.amazon.com/dp/B09NP8KW81) [4**Love Letter Card Game - Prove Your Worth to the Princess! Deduction and Player Elimination Strategy Game for Kids and Adults Ages 10+ 2-6 Players 20 Minute Playtime Made by Z-Man Games**Z-Man Games**$16.59**4.6★1,490 rev](https://www.amazon.com/dp/B00AGJ4HC2) [5**Renegade Game Studios Love Letter: Princess Princess Ever After Ages 10+ 2-6 Players Playing Time 20 Minutes**Renegade Game Studios**$13.22**4.6★73 rev](https://www.amazon.com/dp/B096PV4L43)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**48 Pieces Stationery Set with Envelopes (24 Kraft Paper Sheets + 12 Linen Texture Envelopes+12 Wax Seal Stickers) Stationery Letter Writing Paper Set for Love Letters and Party Invitations (Red)**GINCEVHY**$8.25**36 rev9mo ago](https://www.amazon.com/dp/B0FWHKRSG4) [**Love Letter Card Game (2025 Refresh)**Asmodee**$14.77**255 rev1y ago](https://www.amazon.com/dp/B0F2J8DVHH) [**Asmodee Arkham Horror: Lovecraft Letter Card Game**Asmodee**$15.27**123 rev1y ago](https://www.amazon.com/dp/B0DQVL1SQ3) [**Renegade Game Studios Love Letter: Princess Princess Ever After Ages 10+ 2-6 Players Playing Time 20 Minutes**Renegade Game Studios**$13.22**73 rev5y ago](https://www.amazon.com/dp/B096PV4L43) [**Jabbas Palace A Love Letter Game - Rebel Bravery and Vile Deceit! Strategy Game for Kids and Adults Set in The Star Wars Universe Ages 10+ 2-6 Players 20 Minute Playtime Made by Z-Man Games**Asmodee**$13.58**593 rev5y ago](https://www.amazon.com/dp/B09NP8KW81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**48 Pieces Stationery Set with Envelopes (24 Kraft Paper Sheets + 12 Linen Texture Envelopes+12 Wax Seal Stickers) Stationery Letter Writing Paper Set for Love Letters and Party Invitations (Red)**GINCEVHY**$8.25**4.4★**▲ 214%**](https://www.amazon.com/dp/B0FWHKRSG4) [**Renegade Game Studios Love Letter: Princess Princess Ever After Ages 10+ 2-6 Players Playing Time 20 Minutes**Renegade Game Studios**$13.22**4.6★**▲ 25%**](https://www.amazon.com/dp/B096PV4L43) [**Love Letter Card Game - Prove Your Worth to the Princess! Deduction and Player Elimination Strategy Game for Kids and Adults Ages 10+ 2-6 Players 20 Minute Playtime Made by Z-Man Games**Z-Man Games**$16.59**4.6★**▲ 18%**](https://www.amazon.com/dp/B00AGJ4HC2) [**Jabbas Palace A Love Letter Game - Rebel Bravery and Vile Deceit! Strategy Game for Kids and Adults Set in The Star Wars Universe Ages 10+ 2-6 Players 20 Minute Playtime Made by Z-Man Games**Asmodee**$13.58**4.7★**▲ 14%**](https://www.amazon.com/dp/B09NP8KW81) [**Love Letter Card Game (2025 Refresh)**Asmodee**$14.77**4.8★**— 8%**](https://www.amazon.com/dp/B0F2J8DVHH)
**~~View all trending →~~**
## **What buyers say about love letter game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**45%
*“Amazing game”*
**Ease Of Use**25%
*“Very easy and fun”*
**Quality-Overall**5%
*“Cards are good quality love the little tokens”*
**Portability**5%
*“Very portable and easy to bring to restaurants, breweries, or the airport”*
**Trivia Games**3%
*“fast gameplay is the best part of this highly enjoyable game”*
**Design-Overall**3%
*“the artwork is really cool”*
**Value For Money**2%
*“But price is cheap and worth it”*
**Paper Quality**2%
*“The paper has a nice feel for handwritten notes, love letters, invitations, or even journal-style correspondence”*
**Advertised Vs Actual Product**2%
*“Exactly as Expected”*
**Adhesion/Stickiness**1%
*“they have adhesive on the back”*
### **What buyers complain about **
**Writing Experience**50%
*“The envelope is hard to write on because it is too dark and textured”*
**Charging**25%
*“Cant they charge me 1499 for shipping”*
**Quality-Overall**25%
*“what a bunch of junk”*
### **Top return reasons **
**Value For Money**31%
**Advertised Vs Actual Product**21%
**Size-Overall**8%
**Instructions/User Manual/Troubleshooting**8%
**Product Condition**7%
**Material Quality**5%
**Paper Quality**5%
**Fun/Entertainment Experience**5%
**Color**2%
**Print Quality**2%
## **Common questions**
- **Is love letter game profitable to sell on Amazon United States?**
- The niche generates $172K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the love letter game niche?**
- 4 brands and 20 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in love letter game?**
- Top complaints mined from reviews: Writing Experience, Charging, Quality-Overall. The return rate is 1.2%.
- **When does demand for love letter game peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the love letter game niche?**
- Listings span $8.25–$16.59; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.
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