---
title: "Search terms — lord of the rings playing cards - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/lord-of-the-rings-playing-cards/search-terms"
last_updated: "2026-08-08T14:30:52.478Z"
locale: en
meta:
  description: "Niche score 50/100 · $338K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $338K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lord of the rings playing cards - Flapen"
---

# **lord of the rings playing cards**

**Worth a look**

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 53Growth 21Conversion 34Competition 79Returns 95Price range 72Avg price 92Brand share 14Review moat 55Quality gap 19

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.88**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Good****$7.83–$125.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,300.75**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$338K**

$338K/yr · 565K searches

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms