---
title: "Search terms — lorcana whispers in the well - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/lorcana-whispers-in-the-well/search-terms"
last_updated: "2026-08-08T14:30:44.704Z"
locale: en
meta:
  description: "Niche score 38/100 · $140K/yr market · 61K searches/yr · $58.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $140K/yr market · 61K searches/yr · $58.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lorcana whispers in the well - Flapen"
---

# **lorcana whispers in the well**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 12Conversion 49Competition 10Returns 99Price range 71Avg price 90Brand share 0Review moat 96Quality gap 22

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****79.9**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$58.22**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$16.05–$134.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$140K**

$140K/yr · 61K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-25.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms