---
title: "Lorcana Playmat — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/lorcana-playmat"
last_updated: "2026-08-08T13:41:25.524Z"
locale: en
meta:
description: "Niche score 45/100 · $56K/yr market · 167K searches/yr · $20.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $56K/yr market · 167K searches/yr · $20.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lorcana Playmat — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **lorcana playmat**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 24Conversion 20Competition 82Returns 98Price range 73Avg price 89Brand share 8Review moat 98Quality gap 18
**Review moat**
**Incredible****49.76**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.73**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Good****$5.95–$39.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$56K**
$56K/yr · 167K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lorcana playmat is a $56K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lorcana playmat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$83K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#393**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **58%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 77%
**Open market**
**2%**
- Ravensburger71% - ZWHDSLC13% - Generic8% - EDGFRTOIO5% - FPGIYXK1% - Extalas1% - Open — no brand owns it (4 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/lorcana-playmat/trend)
## **Top lorcana playmat search terms**
- **lorcana playmat**112K/yr-2.5%1.4% conv. - **lorcana mat**24K/yr+8.7%1.9% conv. - **lorcana play mat**10K/yr-0.2%1.7% conv. - **disney lorcana playmat**10K/yr-8.4%1.8% conv. - **lorcana accessories**10K/yr-9.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/lorcana-playmat/search-terms)
## **Top lorcana playmat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ravensburger Disney Lorcana TCG Playmat Featuring Mickey Mouse True Friend by Dave Beauchene | Protects Cards | Versatile Game Desk or Mouse Pad | Durable Non-Slip Surface | Suitable for Ages 8+**Ravensburger**$18.68**4.5★34 rev](https://www.amazon.com/dp/B0BT6THVP2) [2**Ravensburger Disney Lorcana TCG Playmat Featuring Mufasa Ruler of Pride Rock | Protects Cards | Versatile Game Desk or Mouse Pad | Durable Non-Slip Surface | Suitable for Ages 8+**Ravensburger**$18.60**4.8★53 rev](https://www.amazon.com/dp/B0DTK37TF3) [3**Ravensburger Disney Lorcana TCG Playmat Featuring Dragon Fire Card Artwork - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$22.80**4.8★10 rev](https://www.amazon.com/dp/B0GHPT68G3) [4**Playmats Compatible Lorcana Size 24x14 Inches TCG Gaming Mat 10 Non-Slip Rubber with Zones Play Mat and Free Storage Bag (DIS10 24 x 14 in-zone1)**ZWHDSLC**$19.70**4.8★110 rev](https://www.amazon.com/dp/B0CLT7HBW2) [5**Ravensburger Disney Lorcana TCG: Archazias Island Playmat Featuring Big Hero 6 - We Could Be Immortals | Protects Cards | Versatile Game Desk or Mouse Pad | Durable Non-Slip Surface | Ages 8+**Ravensburger**$13.83**4.7★31 rev](https://www.amazon.com/dp/B0DDL5BP63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ravensburger Disney Lorcana TCG Circle of Life Playmat Featuring The Lion King Glimmers Artwork - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$24.59**0 rev1mo ago](https://www.amazon.com/dp/B0H6JBP914) [**Ravensburger Disney Lorcana TCG Playmat Featuring Mike Wazowski Sulley and Boo in Attack of the Vine! - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$28.29**0 rev1mo ago](https://www.amazon.com/dp/B0H6JKQ37X) [**Ravensburger Disney Lorcana TCG Playmat Featuring Merida - Gifted Archer - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$23.53**4 rev3mo ago](https://www.amazon.com/dp/B0GVS4LT6B) [**Ravensburger Disney Lorcana TCG Playmat Featuring Goofy - Super Goof - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$23.67**1 rev3mo ago](https://www.amazon.com/dp/B0GVS3B2C9) [**Ravensburger Disney Lorcana TCG Playmat Featuring Dragon Fire Card Artwork - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$22.80**10 rev6mo ago](https://www.amazon.com/dp/B0GHPT68G3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ravensburger Disney Lorcana TCG Circle of Life Playmat Featuring The Lion King Glimmers Artwork - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$24.59**0.0★**▲ 326%**](https://www.amazon.com/dp/B0H6JBP914) [**Ravensburger Disney Lorcana TCG Playmat Featuring Mike Wazowski Sulley and Boo in Attack of the Vine! - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$28.29**0.0★**▲ 324%**](https://www.amazon.com/dp/B0H6JKQ37X) [**Ravensburger Disney Lorcana TCG Playmat Featuring Goofy - Super Goof - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$23.67**5.0★**▲ 298%**](https://www.amazon.com/dp/B0GVS3B2C9) [**Ravensburger Disney Lorcana TCG Playmat Featuring Merida - Gifted Archer - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$23.53**5.0★**▲ 260%**](https://www.amazon.com/dp/B0GVS4LT6B) [**Ravensburger Disney Lorcana TCG Playmat Featuring Dragon Fire Card Artwork - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$22.80**4.8★**▲ 126%**](https://www.amazon.com/dp/B0GHPT68G3)
**~~View all trending →~~**
## **What buyers say about lorcana playmat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**47%
*“Awesome Quality”*
**Value For Money**12%
*“Great value for what it is”*
**Design-Overall**11%
*“Very beautiful artwork”*
**Color**8%
*“Clear colors”*
**Durability**3%
*“it came quickly with no problems or damage”*
**Advertised Vs Actual Product**3%
*“Better than expected”*
**Collectibles**3%
*“the apperance is a very nice addition to my collection”*
**Material Quality**3%
*“Great material”*
**Fun/Entertainment Experience**2%
*“Fun times”*
**Thickness**2%
*“the mat is thick”*
### **What buyers complain about **
**Product Condition**15%
*“the edges look like it has been used before”*
**Advertised Vs Actual Product**12%
*“Not what it says”*
**Size-Overall**12%
*“A tad oversized for Lorcana since your decks will likely be 60-65 cards”*
**Color**12%
*“Little darker printed than expected”*
**Strength**8%
*“It was bent slight”*
**Print Quality**8%
*“printed very dark in comparison to the image itself”*
**Wrinkles**8%
*“will take time to get the fold over creases out”*
**Smell**4%
*“Be warned that rubber factory smell”*
**Thickness**4%
*“it is a bit on the thinner side”*
**Adhesion/Stickiness**4%
*“stuff stuck to the bottom”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**13%
**Print Quality**13%
**Quality-Overall**13%
**Product Condition**13%
**Color**13%
**Material Quality**13%
**Advertised Vs Actual Product**6%
## **Common questions**
- **Is lorcana playmat profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 45 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the lorcana playmat niche?**
- 10 brands and 47 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in lorcana playmat?**
- Top complaints mined from reviews: Product Condition, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
- **When does demand for lorcana playmat peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the lorcana playmat niche?**
- Listings span $5.95–$39.53; the average listing price is $20.73 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.
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