---
title: "Lorcana Binder — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/lorcana-binder"
last_updated: "2026-08-08T12:59:54.374Z"
locale: en
meta:
description: "Niche score 61/100 · $1.1M/yr market · 2.4M searches/yr · $43.06 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.1M/yr market · 2.4M searches/yr · $43.06 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Lorcana Binder — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **lorcana binder**
**Launch it**
A $1.1M/yr market growing +43.3% this quarter with returns at 0.4% — clears our launch bar.
Market size 79Growth 65Conversion 13Competition 87Returns 98Price range 54Avg price 95Brand share 4Review moat 93Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$43.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****139.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Market size**
**Great****$1.1M**
$1.1M/yr · 2.4M searches
**Growth**
**Good****+43.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.85–$164.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, lorcana binder is a $1.1M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Launch it — 61/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lorcana binder market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$3.4M–$4.3M**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#449**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **58%**
- **Out of stock**
- **19.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 65%
**Open market**
**1%**
- Ravensburger89% - KarlyPro6% - The Gaming Emporium1% - BB-Toy-Trades1% - HBK1% - ampleer1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.3% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/lorcana-binder/trend)
## **Top lorcana binder search terms**
- **lorcana**1.2M/yr+48.2%1.4% conv. - **lorcana attack of the vine**77K/yr>1,000%0.3% conv. - **disney lorcana**233K/yr+35.5%1.0% conv. - **lorcana booster box**166K/yr+116.3%1.5% conv. - **lorcana binder**98K/yr+6.9%1.6% conv. - **lorcana cards**93K/yr+10.2%2.7% conv. - **lorcana fabled**152K/yr-39.0%0.9% conv. - **lorcana trove**48K/yr+11.5%1.9% conv. - **lorcana booster pack**33K/yr+19.9%2.8% conv. - **disney card binder**28K/yr+43.4%0.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/lorcana-binder/search-terms)
## **Top lorcana binder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$22K4%$43K6%$65K8%$87K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ravensburger Disney Lorcana TCG: Archazias Island Booster Pack Display | 24 Packs with 12 Trading Cards Each | Ideal for Collectors & Disney Fans | Suitable for Ages 8+**Ravensburger**$106.87**4.6★137 rev](https://www.amazon.com/dp/B0DDPH3JQB) [2**Ravensburger Disney Lorcana TCG: Scrooge McDuck Gift Box - Glimmer Foil Promo Card 5 Assorted Booster Packs Storage Box and Dividers - Trading Card Game & Disney Collectible - Ages 8+**Ravensburger**$26.18**4.5★83 rev](https://www.amazon.com/dp/B0GHQ3DVBS) [3**Ravensburger Disney Lorcana TCG: Wilds Unknown Booster Pack Display - 24 Packs with 12 Trading Cards Each - Ideal for Collectors & Disney Fans - Ideal for Ages 8+**Ravensburger**$142.63**4.5★58 rev](https://www.amazon.com/dp/B0GWKMTQGY) [4**Ravensburger Disney Lorcana TCG: Azurite Sea Stitch Collectors Gift Set | Deluxe Collectible Set with Over 200 Art Pieces | Ultimate Game Experience for Ages 8+**Ravensburger**$34.99**4.5★285 rev](https://www.amazon.com/dp/B0DK5WC19T) [5**Ravensburger Disney Lorcana TCG: Whispers in The Well Booster Pack Display - 24 Packs with 12 Trading Cards Each - Ideal for Collectors & Disney Fans - Ages 8+**Ravensburger**$127.36**4.6★78 rev](https://www.amazon.com/dp/B0FM5V92TN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ravensburger Disney Lorcana TCG: Attack of the Vine! Booster Pack Display - 24 Packs with 12 Trading Cards Each - 288 Cards Total - Ideal for Collectors & Disney Fans - Suitable for Ages 8+**Ravensburger**$164.61**0 rev1mo ago](https://www.amazon.com/dp/B0H6NNRWMQ) [**Ravensburger Disney Lorcana TCG: Attack of the Vine! Prerelease Box**Ravensburger**$102.41**0 rev1mo ago](https://www.amazon.com/dp/B0H6NNCBRT) [**Ravensburger Disney Lorcana TCG Portfolio Featuring Mickey and Minnie Mouse Artwork from Fabled Set - Holds Up to 252 Cards - Premium Storage - Ideal for Collectors & Players - Ages 8+**Ravensburger**$24.72**0 rev1mo ago](https://www.amazon.com/dp/B0H6JGF65L) [**Ravensburger Disney Lorcana TCG Playmat Featuring Mike Wazowski Sulley and Boo in Attack of the Vine! - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$28.29**0 rev1mo ago](https://www.amazon.com/dp/B0H6JKQ37X) [**Ravensburger Disney Lorcana TCG: Wilds Unknown Single Booster Pack - 12 Cards - Packaging May Vary - Ideal for Ages 8+**Ravensburger**$6.60**31 rev3mo ago](https://www.amazon.com/dp/B0GWKHNR4K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ravensburger Disney Lorcana TCG Portfolio Featuring Mickey and Minnie Mouse Artwork from Fabled Set - Holds Up to 252 Cards - Premium Storage - Ideal for Collectors & Players - Ages 8+**Ravensburger**$24.72**0.0★**▲ 182%**](https://www.amazon.com/dp/B0H6JGF65L) [**Ravensburger Disney Lorcana TCG: Attack of the Vine! Prerelease Box**Ravensburger**$102.41**0.0★**▲ 182%**](https://www.amazon.com/dp/B0H6NNCBRT) [**Ravensburger Disney Lorcana TCG: Attack of the Vine! Booster Pack Display - 24 Packs with 12 Trading Cards Each - 288 Cards Total - Ideal for Collectors & Disney Fans - Suitable for Ages 8+**Ravensburger**$164.61**0.0★**▲ 181%**](https://www.amazon.com/dp/B0H6NNRWMQ) [**Ravensburger Disney Lorcana TCG Playmat Featuring Mike Wazowski Sulley and Boo in Attack of the Vine! - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+**Ravensburger**$28.29**0.0★**▲ 178%**](https://www.amazon.com/dp/B0H6JKQ37X) [**Ravensburger Disney Lorcana TCG: Wilds Unknown Booster Pack Display - 24 Packs with 12 Trading Cards Each - Ideal for Collectors & Disney Fans - Ideal for Ages 8+**Ravensburger**$142.63**4.5★**▲ 151%**](https://www.amazon.com/dp/B0GWKMTQGY)
**~~View all trending →~~**
## **What buyers say about lorcana binder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**27%
*“Great Collection”*
**Value For Money**14%
*“Good price”*
**Quality-Overall**13%
*“The build quality feels solid”*
**Fun/Entertainment Experience**11%
*“Fun times”*
**Advertised Vs Actual Product**10%
*“it did exactly what I needed”*
**Gifting Purpose**4%
*“This was a gift”*
**Design-Overall**3%
*“the design is as pictured”*
**Ease Of Use**2%
*“was easy to use”*
**Size-Overall**2%
*“If you collect cards at all this is a perfect fit for any standard cards”*
**Storage Capacity**1%
*“Tons of card capacity”*
### **What buyers complain about **
**Value For Money**23%
*“Not really worth the price though for me”*
**Advertised Vs Actual Product**12%
*“deceiving”*
**Size-Overall**11%
*“It was about one quarter inch too short”*
**Strength**4%
*“It is flimsy compared to other portfolios”*
**Quality-Overall**4%
*“was scared for the reviews”*
**Thickness**4%
*“back of the book to be thick”*
**Smell**3%
*“smelled like mold”*
**Hard Feel**3%
*“The whiff was just too hard”*
**Print Quality**3%
*“But Lorcana is printing less rare versions of those same cards”*
**Durability**3%
*“It was broke when I got it”*
### **Top return reasons **
**Value For Money**19%
**Advertised Vs Actual Product**18%
**Size-Overall**8%
**Design-Overall**7%
**Defective Material/Parts**5%
**Magnetic Strength/Adsorption**4%
**Product Condition**4%
**Scratch Resistance**3%
**Gifting Purpose**3%
**Shape/Style**3%
## **Common questions**
- **Is lorcana binder profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 64 tracked products. 18 of 27 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Launch it (61/100).
- **How competitive is the lorcana binder niche?**
- 8 brands and 103 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in lorcana binder?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
- **When does demand for lorcana binder peak?**
- Demand peaks in Jul; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the lorcana binder niche?**
- Listings span $5.85–$164.61; the average listing price is $43.06 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.
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