[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-toys-games-little-people-barbie-house":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":186,"baselines":220,"demand":225,"seasonality":461,"brandShare":474,"products":486,"feedback":546,"searchTerms":676,"related":706,"lastUpdated":172},"a6ec2bfd-4302-4086-bbd0-82848fed912f","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":89,"label":90,"slug":91,"href":92},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":158,"newProducts360":158,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":173,"brandCountYearAgo":173,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":177,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":158,"top20BrandShare":158,"primePct":185,"oosRate":177},10952,53310,0.6521,-0.1479,0.0061,0.9668,1,4.83,2182,33.68,19.22,55.17,6,1500,0.1667,0.0198,"little people barbie house","little-people-barbie-house","\u002Fresearch\u002Fus\u002Ftoys-games\u002Flittle-people-barbie-house","Playsets","2026-07-31T03:12:16.342355+00:00",3,50,[],635,0,1250,250,500,42100,50520,36,139,0.8333,{"score":187,"verdict":188,"components":189},24,"skip",[190,194,197,200,202,204,207,212,215,218],{"key":191,"score":173,"weight":192,"raw":193},"marketSize",0.15,10952.43,{"key":195,"score":196,"weight":192,"raw":155},"growth",18,{"key":198,"score":135,"weight":199,"raw":156},"conversion",0.1,{"key":201,"score":173,"weight":192,"raw":157},"competition",{"key":203,"score":177,"weight":199,"raw":158},"brandShare",{"key":205,"score":206,"weight":199,"raw":159},"qualityGap",11,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",43,0.05,2181.5,{"key":213,"score":214,"weight":199,"raw":167},"returns",75,{"key":216,"score":217,"weight":210,"raw":161},"avgPrice",95,{"key":219,"score":217,"weight":210,"raw":158},"priceRange",{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.42,24.38,0.0215,115062,{"points":226,"droppedPartialWeek":460},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,448,451,454,457],{"week":228,"volume":229},"2025-02-02",853,{"week":231,"volume":232},"2025-02-09",1035,{"week":234,"volume":235},"2025-02-16",1000,{"week":237,"volume":238},"2025-02-23",867,{"week":240,"volume":241},"2025-03-02",694,{"week":243,"volume":244},"2025-03-09",619,{"week":246,"volume":247},"2025-03-16",528,{"week":249,"volume":250},"2025-03-23",613,{"week":252,"volume":253},"2025-03-30",677,{"week":255,"volume":256},"2025-04-06",471,{"week":258,"volume":259},"2025-04-13",541,{"week":261,"volume":262},"2025-04-20",530,{"week":264,"volume":265},"2025-04-27",516,{"week":267,"volume":268},"2025-05-04",511,{"week":270,"volume":271},"2025-05-11",606,{"week":273,"volume":274},"2025-05-18",493,{"week":276,"volume":277},"2025-05-25",534,{"week":279,"volume":280},"2025-06-01",529,{"week":282,"volume":283},"2025-06-08",616,{"week":285,"volume":286},"2025-06-15",654,{"week":288,"volume":289},"2025-06-22",860,{"week":291,"volume":292},"2025-06-29",858,{"week":294,"volume":295},"2025-07-06",971,{"week":297,"volume":298},"2025-07-13",1294,{"week":300,"volume":301},"2025-07-20",726,{"week":303,"volume":304},"2025-07-27",870,{"week":306,"volume":307},"2025-08-03",902,{"week":309,"volume":310},"2025-08-10",953,{"week":312,"volume":313},"2025-08-17",899,{"week":315,"volume":316},"2025-08-24",1077,{"week":318,"volume":319},"2025-08-31",1073,{"week":321,"volume":322},"2025-09-07",908,{"week":324,"volume":325},"2025-09-14",918,{"week":327,"volume":328},"2025-09-21",1063,{"week":330,"volume":331},"2025-09-28",1132,{"week":333,"volume":334},"2025-10-05",1119,{"week":336,"volume":337},"2025-10-12",1777,{"week":339,"volume":340},"2025-10-19",1398,{"week":342,"volume":343},"2025-10-26",1089,{"week":345,"volume":346},"2025-11-02",1322,{"week":348,"volume":349},"2025-11-09",1801,{"week":351,"volume":352},"2025-11-16",2855,{"week":354,"volume":355},"2025-11-23",3021,{"week":357,"volume":358},"2025-11-30",7013,{"week":360,"volume":361},"2025-12-07",3951,{"week":363,"volume":364},"2025-12-14",3017,{"week":366,"volume":367},"2025-12-21",2450,{"week":369,"volume":370},"2025-12-28",1597,{"week":372,"volume":373},"2026-01-04",1076,{"week":375,"volume":376},"2026-01-11",730,{"week":378,"volume":379},"2026-01-18",700,{"week":381,"volume":382},"2026-01-25",614,{"week":384,"volume":385},"2026-02-01",513,{"week":387,"volume":388},"2026-02-08",489,{"week":390,"volume":391},"2026-02-15",397,{"week":393,"volume":394},"2026-02-22",452,{"week":396,"volume":397},"2026-03-01",333,{"week":399,"volume":400},"2026-03-08",316,{"week":402,"volume":403},"2026-03-15",267,{"week":405,"volume":406},"2026-03-22",303,{"week":408,"volume":409},"2026-03-29",280,{"week":411,"volume":412},"2026-04-05",442,{"week":414,"volume":415},"2026-04-12",335,{"week":417,"volume":418},"2026-04-19",342,{"week":420,"volume":421},"2026-04-26",312,{"week":423,"volume":424},"2026-05-03",247,{"week":426,"volume":427},"2026-05-10",245,{"week":429,"volume":430},"2026-05-17",324,{"week":432,"volume":433},"2026-05-24",248,{"week":435,"volume":436},"2026-05-31",242,{"week":438,"volume":439},"2026-06-07",306,{"week":441,"volume":442},"2026-06-14",255,{"week":444,"volume":445},"2026-06-21",310,{"week":447,"volume":388},"2026-06-28",{"week":449,"volume":450},"2026-07-05",240,{"week":452,"volume":453},"2026-07-12",286,{"week":455,"volume":456},"2026-07-19",387,{"week":458,"volume":459},"2026-07-26",495,false,[462,463,464,465,466,467,468,469,470,471,472,473],0.8476370931787784,0.7615149910833705,0.5031486847971467,0.4739432400802497,0.4165737851092287,0.5888783623123793,0.7157371544806064,1.0658493089612127,1.0924194716897013,1.4624456642888988,3.4800936246098977,2.9925392888987963,{"top":475,"otherBrandCount":177,"otherClickShare":485},[476,479,482],{"brand":477,"clickShare":478},"Fisher-Price",0.8109000000000001,{"brand":480,"clickShare":481},"Little People",0.1443,{"brand":483,"clickShare":484},"Barbie",0.0447,0.00009999999999998899,[487,498,506,516,527,537],{"asin":488,"title":489,"brand":477,"imageUrl":490,"price":491,"rating":492,"reviews":493,"clickShare90":494,"clickShare360":495,"launchDate":496,"amazonUrl":497},"B09P9JQ9Q8","Fisher-Price Little People Toddler Toy Barbie DreamHouse Playset with Music Lights & Figures for Pretend Play Kids Ages 18+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MslmjqqlL.jpg",38.52,4.9,1897,0.6542,0.8629,"2023-06-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09P9JQ9Q8",{"asin":499,"title":500,"brand":480,"imageUrl":501,"price":163,"rating":492,"reviews":502,"clickShare90":481,"clickShare360":503,"launchDate":504,"amazonUrl":505},"B09PB38Y5H","Fisher-Price Little People Barbie Toddler Toy Little DreamHouse Playset with Music Lights Sounds & 7 Pieces for Ages 18+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411VZE38OEL.jpg",554,0.0319,"2022-07-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09PB38Y5H",{"asin":507,"title":508,"brand":477,"imageUrl":509,"price":510,"rating":492,"reviews":511,"clickShare90":512,"clickShare360":513,"launchDate":514,"amazonUrl":515},"B0CPN91M7R","Fisher-Price Little People Barbie Cupcake Truck","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HktrJ4sOL.jpg",27.16,1015,0.0685,0.0549,"2024-04-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CPN91M7R",{"asin":517,"title":518,"brand":477,"imageUrl":519,"price":520,"rating":521,"reviews":522,"clickShare90":523,"clickShare360":524,"launchDate":525,"amazonUrl":526},"B08HZGXZ6H","Fisher-Price Little People Toddler Toy Friends Together Play House Pretend Playset with Learning Songs for Preschool Kids Ages 1+ Years","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RmIhOQAmL.jpg",41.77,4.8,2696,0.055,0.0284,"2021-04-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08HZGXZ6H",{"asin":528,"title":529,"brand":483,"imageUrl":530,"price":531,"rating":532,"reviews":533,"clickShare90":484,"clickShare360":534,"launchDate":535,"amazonUrl":536},"B07MK3MYQH","Barbie Pet Dreamhouse 2-Sided Playset 10-pieces Include Pets and Accessories Kids Toys for Ages 3 Up by Just Play","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51yd27fPPLL.jpg",20.21,4.7,1622,0.0186,"2019-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07MK3MYQH",{"asin":538,"title":539,"brand":477,"imageUrl":540,"price":162,"rating":521,"reviews":541,"clickShare90":542,"clickShare360":543,"launchDate":544,"amazonUrl":545},"B0GC15Y4FN","Fisher-Price Little People Disney Princess 6 Figures Ages 18+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aWdGoGa5L.jpg",5305,0.0332,0.0033,"2025-12-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GC15Y4FN",{"love":547,"hate":615,"returnReasons":653},[548,555,561,568,575,582,589,596,603,610],{"topic":549,"percentOfMentions":550,"verbatims":551},"Fun\u002FEntertainment Experience",0.3488,[552,553,554],"Great toy","Hours of fun","Fun gift",{"topic":556,"percentOfMentions":557,"verbatims":558},"Gifting Purpose",0.1451,[559,554,560],"Great gift","Nice gift to give",{"topic":562,"percentOfMentions":563,"verbatims":564},"Quality-Overall",0.08259999999999999,[565,566,567],"Good quality","Great Product","The Quality was excellent as all Fisher Price items are that I have purchased",{"topic":569,"percentOfMentions":570,"verbatims":571},"Value For Money",0.07919999999999999,[572,573,574],"Well worth it","Good price","Great value for the price",{"topic":576,"percentOfMentions":577,"verbatims":578},"Advertised Vs Actual Product",0.0764,[579,580,581],"Exactly as advertised","Exactly as expected","Just what I wanted",{"topic":583,"percentOfMentions":584,"verbatims":585},"Size-Overall",0.0637,[586,587,588],"Its a great size","the size is perfect for almost any small toy for kids to play with","Adorable, perfect size for little ones",{"topic":590,"percentOfMentions":591,"verbatims":592},"Durability",0.0475,[593,594,595],"Durable","Very durable for young children","lasts forever",{"topic":597,"percentOfMentions":598,"verbatims":599},"Assembly\u002FInstallation",0.0417,[600,601,602],"Fairly easy to assemble","Easy to put together","Easy Assembly, and Fun",{"topic":604,"percentOfMentions":605,"verbatims":606},"Color",0.0127,[607,608,609],"The colors are bright and fun, and it keeps her attention longer than I expected","It's the perfect size and colorful","The color is exactly as shown- vibrant and playful",{"topic":611,"percentOfMentions":612,"verbatims":613},"Strength",0.0104,[614],"They are sturdy",[616,623,627,631,636,640,644,650],{"topic":617,"percentOfMentions":618,"verbatims":619},"Audio Quality",0.20829999999999999,[620,621,622],"still no sound","Sound for diving board stops working immediately","sound stopped working after 8 month of use",{"topic":569,"percentOfMentions":624,"verbatims":625},0.125,[626],"Overpriced compared to the value of others",{"topic":628,"percentOfMentions":624,"verbatims":629},"Ease Of Use",[630],"Hard to use",{"topic":632,"percentOfMentions":633,"verbatims":634},"Noise Level",0.0625,[635],"Too loud",{"topic":637,"percentOfMentions":633,"verbatims":638},"Design-Overall",[639],"Design flaw",{"topic":641,"percentOfMentions":598,"verbatims":642},"Functionality-Overall",[643],"very surprised this item stopped working",{"topic":645,"percentOfMentions":646,"verbatims":647},"Connectivity-Overall",0.0313,[648,649],"disconnected just that part of the audio","disconnected some buttons on purpose",{"topic":597,"percentOfMentions":646,"verbatims":651},[652],"It took a few minutes to put together",[654,656,658,660,662,665,667,670,672,674],{"reason":583,"pct":655},0.2575,{"reason":569,"pct":657},0.2425,{"reason":556,"pct":659},0.1007,{"reason":576,"pct":661},0.0858,{"reason":663,"pct":664},"Defective Material\u002FParts",0.055999999999999994,{"reason":641,"pct":666},0.0398,{"reason":668,"pct":669},"Product Condition",0.0336,{"reason":617,"pct":671},0.0323,{"reason":562,"pct":673},0.026099999999999998,{"reason":597,"pct":675},0.022400000000000003,[677,681,686,691,696,701],{"term":168,"volume":678,"growthQoq":679,"conversionRate":680},30431,-0.1251,0.0064,{"term":682,"volume":683,"growthQoq":684,"conversionRate":685},"barbie dream house little people",4233,-0.0703,0.0203,{"term":687,"volume":688,"growthQoq":689,"conversionRate":690},"little people dream house",4962,0.3333,0.0103,{"term":692,"volume":693,"growthQoq":694,"conversionRate":695},"little people barbie dreamhouse",2928,0.1068,0.0175,{"term":697,"volume":698,"growthQoq":699,"conversionRate":700},"fisher price barbie dream house",2770,-0.3413,0.0121,{"term":702,"volume":703,"growthQoq":704,"conversionRate":705},"barbie little people dreamhouse",7986,-0.7768,0.0196,[707,714,719,724,729,735],{"title":708,"href":709,"score":710,"verdict":711,"marketSize":712,"growth90":713},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts",70,"watch",317041.86,4.0766,{"title":715,"href":716,"score":710,"verdict":711,"marketSize":717,"growth90":718},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":720,"href":721,"score":710,"verdict":711,"marketSize":722,"growth90":723},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":725,"href":726,"score":710,"verdict":711,"marketSize":727,"growth90":728},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":730,"href":731,"score":710,"verdict":732,"marketSize":733,"growth90":734},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":736,"href":737,"score":710,"verdict":711,"marketSize":738,"growth90":739},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486]