---
title: "Lisa Frank — $622K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/lisa-frank"
last_updated: "2026-08-08T13:00:05.590Z"
locale: en
meta:
description: "Niche score 53/100 · $622K/yr market · 2.1M searches/yr · $15.62 avg price. Weak search conversion (1.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $622K/yr market · 2.1M searches/yr · $15.62 avg price. Weak search conversion (1.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lisa Frank — $622K/yr Amazon US Niche (2026) - Flapen"
---
# **lisa frank**
**Worth a look**
Shows low returns (1.0%), but weak search conversion (1.9%) keeps it on the watch list.
Market size 65Growth 36Conversion 24Competition 79Returns 95Price range 69Avg price 77Brand share 27Review moat 25Quality gap 33
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.62**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.87–$40.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$622K**
$622K/yr · 2.1M searches
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,162.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, lisa frank is a $622K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lisa frank market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$625K–$781K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#35,925**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **73%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**8%**
- Kitsch39% - Lisa Frank25% - Bendon13% - Zarityha7% - Lisa5% - NICEFORNICE3% - Open — no brand owns it (8 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
150K100KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/lisa-frank/trend)
## **Top lisa frank search terms**
- **lisa frank**1.4M/yr+16.5%1.1% conv. - **lisa frank stickers**176K/yr+4.9%5.1% conv. - **lisa frank coloring book**141K/yr-2.0%1.1% conv. - **lisa frank kitsch**95K/yr-39.1%4.6% conv. - **kitsch lisa frank**97K/yr-43.7%3.7% conv. - **lisa frank school supplies**53K/yr+263.7%0.1% conv. - **lisa frank hair clips**25K/yr-14.1%3.8% conv. - **lisa frank accessories**20K/yr+38.4%0.8% conv. - **lisa frank pillow case**26K/yr-8.0%2.7% conv. - **lisa frank hair clip**10K/yr+18.1%4.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/lisa-frank/search-terms)
## **Top lisa frank products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$25K8%$50K12%$75K16%$99K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lisa Frank Over 600 Stickers (Original Version)**Lisa Frank**$7.66**4.7★3,209 rev](https://www.amazon.com/dp/B01DAK2WOS) [2**Lisa Frank 1200 Stickers Tablet Book 10 Pages of Collectible Stickers Crafts Scrapbooking**Lisa Frank**$9.83**4.7★4,888 rev](https://www.amazon.com/dp/B076FJS48J) [3**Lisa Frank x Kitsch Medium Cloud Hair Clip for Women - Lightweight & Sturdy Claw Clip with Rounded Edges for Comfortable Hold Ideal for Half-Up Hairstyles & Low Buns - Markie**Kitsch**$10.87**4.6★1,952 rev](https://www.amazon.com/dp/B0FZWXGJJH) [4**Lisa Frank x Kitsch Purple Glitter Hair Clip for Women Secure Hold Claw Clip | Sparkly Hair Accessories with Strong Grip | Teens - Zoomer and Zorbit**Kitsch**$12.33**4.2★469 rev](https://www.amazon.com/dp/B0FZX764L5) [5**Lisa Frank x Kitsch Ruched Satin Scrunchies for Women - Softer Than Silk Scrunchies | Hair Ties No Damage for Frizz-Free Sleep - Rainbow Leopard 4 pcs**Kitsch**$10.34**4.6★52,636 rev](https://www.amazon.com/dp/B0FZWY8L9T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lisa Frank x Tree Hut Ocean Pop Body Scrub Exfoliating Sugar Scrub 18 Oz**Tree Hut**$11.85**24 rev4w ago](https://www.amazon.com/dp/B0GS7BCT4X) [**Lisa Frank Create-A-Scene Stickers Book Pad - 1000+ Stickers Play Scenes**Lisa Frank**$13.99**5 rev5mo ago](https://www.amazon.com/dp/B0GQ3HKMFP) [**Lisa Frank x Kitsch Medium Cloud Hair Clip for Women - Lightweight & Sturdy Claw Clip with Rounded Edges for Comfortable Hold Ideal for Half-Up Hairstyles & Low Buns - Markie**Kitsch**$10.87**1,952 rev8mo ago](https://www.amazon.com/dp/B0FZWXGJJH) [**Lisa Frank x Kitsch Purple Glitter Hair Clip for Women Secure Hold Claw Clip | Sparkly Hair Accessories with Strong Grip | Teens - Zoomer and Zorbit**Kitsch**$12.33**469 rev8mo ago](https://www.amazon.com/dp/B0FZX764L5) [**Lisa Frank x Kitsch Ruched Satin Scrunchies for Women - Softer Than Silk Scrunchies | Hair Ties No Damage for Frizz-Free Sleep - Rainbow Leopard 4 pcs**Kitsch**$10.34**52,636 rev8mo ago](https://www.amazon.com/dp/B0FZWY8L9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lisa Polaroid T-Shirt Pink 2X-Large**Lisa**$11.56**5.0★**▲ 180%**](https://www.amazon.com/dp/B0DYW82VSR) [**Girls Dresses Rainbow Leopard Print Short Sleeve Casual Sundress for Girls Size 8-9**Zarityha**$14.36**4.4★**▲ 179%**](https://www.amazon.com/dp/B0DSLP82T1) [**Lisa Frank x Tree Hut Ocean Pop Body Scrub Exfoliating Sugar Scrub 18 Oz**Tree Hut**$11.85**4.5★**▲ 179%**](https://www.amazon.com/dp/B0GS7BCT4X) [**Lisa Frank Create-A-Scene Stickers Book Pad - 1000+ Stickers Play Scenes**Lisa Frank**$13.99**5.0★**▲ 131%**](https://www.amazon.com/dp/B0GQ3HKMFP) [**Girls Dresses Rainbow Leopard Print Short Sleeve Casual Sundress for Girls Size 9-10**Zarityha**$14.36**4.4★**▲ 111%**](https://www.amazon.com/dp/B0DSLN4Y61)
**~~View all trending →~~**
## **What buyers say about lisa frank**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“They are pretty well made”*
**Color**9%
*“The colors are bright”*
**Soft Feel**6%
*“Silky smooth”*
**Design-Overall**6%
*“The designs are very cute”*
**Durability**6%
*“it did not break”*
**Smell**5%
*“It smells like it did in middle school”*
**Value For Money**4%
*“Good buy”*
**Comfort-Overall**4%
*“It's comfortable”*
**Size-Overall**4%
*“fits well in my hand”*
**Material Quality**4%
*“Material is sturdy and strong”*
### **What buyers complain about **
**Durability**15%
*“Broke after a week”*
**Quality-Overall**12%
*“cheapo quality”*
**Size-Overall**9%
*“They are smaller”*
**Value For Money**7%
*“This thing is too expensive for what you get”*
**Smell**4%
*“I thought it was weird there is no scent”*
**Thickness**4%
*“not great for thick hair”*
**Material Quality**3%
*“cheap materials”*
**Suitability Short Hair**2%
*“and too tiny for thick hair”*
**Paint Quality**2%
*“The paint is chipped off on both clips”*
**Advertised Vs Actual Product**2%
*“my photo barely does it justice”*
### **Top return reasons **
**Size-Overall**28%
**Defective Material/Parts**20%
**Suitability Long Hair**7%
**Value For Money**6%
**Durability**5%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Smell**3%
**Quality-Overall**2%
**Color**2%
## **Common questions**
- **Is lisa frank profitable to sell on Amazon United States?**
- The niche generates $622K/yr across 40 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lisa frank niche?**
- 14 brands and 65 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in lisa frank?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
- **When does demand for lisa frank peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the lisa frank niche?**
- Listings span $3.87–$40.05; the average listing price is $15.62 (sweet spot $15–$100). The average incumbent carries 4,163 reviews — the moat a new listing must climb.
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