---
title: "Link Figure — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/link-figure"
last_updated: "2026-08-08T13:38:12.846Z"
locale: en
meta:
description: "Niche score 42/100 · $132K/yr market · 435K searches/yr · $94.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $132K/yr market · 435K searches/yr · $94.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Link Figure — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **link figure**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 24Conversion 4Competition 72Returns 68Price range 57Avg price 77Brand share 2Review moat 83Quality gap 48
**Review moat**
**Great****331.55**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$94.97**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$20.05–$161.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$132K**
$132K/yr · 435K searches
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, link figure is a $132K/yr Amazon United States market (435K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **link figure market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$71K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#13,192**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **3%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**194**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 79%
**Open market**
**0%**
- Max Factory44% - Good Smile Company34% - TAMASHII NATIONS14% - BLOKEES7% - FREEing1% - Total Anime1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
23K18KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/link-figure/trend)
## **Top link figure search terms**
- **figma**319K/yr-0.5%0.1% conv. - **figma action figure**53K/yr-1.2%0.1% conv. - **max factory**19K/yr-3.2%0.0% conv. - **figma figures**28K/yr-33.8%0.0% conv. - **figma figure**8K/yr+0.5%0.1% conv. - **max factory figure**7K/yr-22.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/link-figure/search-terms)
## **Top link figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Metal Gear Solid 2: Sons of Liberty - Solid Snake (MSG2 Ver.) Figma Updated Edition Figure**Max Factory**$114.26**4.4★48 rev](https://www.amazon.com/dp/B0DQ8FC39K) [2**Good Smile Company Doom Eternal: Doom Slayer Figma Action Figure**Good Smile Company**$90.27**4.3★16 rev](https://www.amazon.com/dp/B0DPMJGTQ6) [3**BLOKEES Fantastics Series - Hatsune Miku Official Outfit**BLOKEES**$39.70**4.6★238 rev](https://www.amazon.com/dp/B0F8WB2TJS) [4**Good Smile Company The Legend of Zelda: Tears of The Kingdom Ganondorf Figma Action Figure**Good Smile Company**$123.71**4.7★61 rev](https://www.amazon.com/dp/B0DB5RQSV8) [5**TAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Bomb S.H.Figuarts Action Figure**TAMASHII NATIONS**$79.28**4.7★1,291 rev](https://www.amazon.com/dp/B0FRTC1RQR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Bomb S.H.Figuarts Action Figure**TAMASHII NATIONS**$79.28**1,291 rev10mo ago](https://www.amazon.com/dp/B0FRTC1RQR) [**BLOKEES Fantastics Series - Hatsune Miku Official Outfit**BLOKEES**$39.70**238 rev1y ago](https://www.amazon.com/dp/B0F8WB2TJS) [**Good Smile Company Figma Funeral Freeren Freeren Non-scale Plastic Pre-painted Action Figure**Good Smile Company**$123.97**3 rev1y ago](https://www.amazon.com/dp/B0FGCMF13N) [**TAMASHII NATIONS - My Hero Academia - Ochaco Uraraka S.H.Figuarts Action Figure**TAMASHII NATIONS**$96.97**1,081 rev1y ago](https://www.amazon.com/dp/B0F61SCXMC) [![Good Smile Company [Good Smile Company] figma Metroid Other M Samus Aran Zero Suit Version Non-Scale Plastic Pre-Painted Articulated Figure Reissue](https://m.media-amazon.com/images/I/41wfUxxfw-L.jpg)**Good Smile Company \[Good Smile Company\] figma Metroid Other M Samus Aran Zero Suit Version Non-Scale Plastic Pre-Painted Articulated Figure Reissue**Good Smile Company**$122.90**7 rev1y ago](https://www.amazon.com/dp/B0F8QWJZY9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Smile Company Figma Funeral Freeren Freeren Non-scale Plastic Pre-painted Action Figure**Good Smile Company**$123.97**5.0★**▲ 246%**](https://www.amazon.com/dp/B0FGCMF13N) [**Max Factory Hatsune Miku NT Figma Action Figure**Max Factory**$92.88**0.0★**▲ 202%**](https://www.amazon.com/dp/B0DY1LCDSB) [**Delicious in Dungeon: Laios Figma Action Figure**Max Factory**$95.72**2.4★**▲ 117%**](https://www.amazon.com/dp/B0D7VS7HTS) [**Good Smile Doom Eternal: Doom Slayer Figma Action Figure Multicolor**Good Smile Company**$147.46**4.3★**▲ 104%**](https://www.amazon.com/dp/B098WWRW5V) [**Kono Subarashii: Sekai ni Shukufuku Wo!: Darkness Figma Action Figure**Max Factory**$72.79**4.6★**▲ 92%**](https://www.amazon.com/dp/B0D7M1F3X6)
**~~View all trending →~~**
## **What buyers say about link figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Value For Money**13%
*“Honestly, for the price-point, this is a good kit”*
**Add-Ons/Attachments**11%
*“Comes with a lot of accessories which is really great for it's price”*
**Collectibles**6%
*“Great collectors/toy figure”*
**Fun/Entertainment Experience**6%
*“Good toy”*
**Assembly/Installation**6%
*“They also come with lots of hands and faces, and they're pretty easy to put together too”*
**Design-Overall**5%
*“It really does look great”*
**Ease Of Use**5%
*“overall very easy”*
**Gifting Purpose**4%
*“The perfect gift”*
**Strength**3%
*“Way more sturdy than all the previous creations”*
### **What buyers complain about **
**Value For Money**16%
*“Just wish it was cheaper”*
**Assembly/Installation**13%
*“I was nervous a bit with the fact that you needed to build it”*
**Durability**11%
*“comes apart easily”*
**Size-Overall**6%
*“A little bit small”*
**Defective Material/Parts**6%
*“Have to be careful the parts break easly”*
**Strength**6%
*“Probably a little more fragile than it should be”*
**Quality-Overall**5%
*“cheap”*
**Grip**3%
*“his hands fall off a bit too easily”*
**Material Quality**2%
*“The skirt is made of hard plastic instead of a more flexible material”*
**Color**1%
*“When I opened it, the first thing I checked was the sword cause a lot of videos pointed the bootlegs color was not as dark as the authentic one and lo and behold, it wasnt dark”*
### **Top return reasons **
**Defective Material/Parts**35%
**Value For Money**15%
**Size-Overall**14%
**Add-Ons/Attachments**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Assembly/Installation**4%
**Scratch Resistance**3%
**Product Condition**2%
**Durability**2%
## **Common questions**
- **Is link figure profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 40 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the link figure niche?**
- 6 brands and 194 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in link figure?**
- Top complaints mined from reviews: Value For Money, Assembly/Installation, Durability. The return rate is 2.3%.
- **When does demand for link figure peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the link figure niche?**
- Listings span $20.05–$161.49; the average listing price is $94.97 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.
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