---
title: "Liars Dice — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/liars-dice"
last_updated: "2026-08-08T13:36:47.485Z"
locale: en
meta:
description: "Niche score 55/100 · $177K/yr market · 118K searches/yr · $27.33 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $177K/yr market · 118K searches/yr · $27.33 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Liars Dice — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **liars dice**
**Worth a look**
Shows a sweet-spot price point ($27.33 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 36Growth 57Conversion 62Competition 38Returns 82Price range 79Avg price 95Brand share 57Review moat 73Quality gap 32
**Avg price**
**Incredible****$27.33**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.01–$46.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****580**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+31.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$177K**
$177K/yr · 118K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, liars dice is a $177K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liars dice market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$164K–$219K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#199**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**21%**
- ImnBest21% - RERIVER17% - Front Porch Classics14% - 25th Century Games10% - Liliful10% - Brybelly9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.1% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/liars-dice/trend)
## **Top liars dice search terms**
- **liars dice**89K/yr+42.9%3.8% conv. - **liars dice game**21K/yr-1.3%4.4% conv. - **liars dice set**9K/yr-17.0%6.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/liars-dice/search-terms)
## **Top liars dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$27K20%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leather Dice Cup Set 5 Black Dice Cups + 25 Dices + Exclusive Storage and Transport Case Made of Faux Leather for Dad(Black)**ImnBest**$29.05**4.7★470 rev](https://www.amazon.com/dp/B087LP56YB) [2**Front Porch Classics Liars Dice Game Set - The Classic Bluffing Game for 2 to 4 Players - Includes 4 Shaker Cups 30 Dice Dice Storage Bag and Wood Storage Case and easy Travel.**Front Porch Classics**$21.29**4.5★876 rev](https://www.amazon.com/dp/B000EDUO5O) [3**RERIVER Felt-Lined PU Leather Dice Cup Set 6 Quiet Dice Shaker Cups with 36 Dices for Bar Party Yahtzee Farkle Dice Games Coffee**RERIVER**$19.35**4.6★237 rev](https://www.amazon.com/dp/B0CJJV5K48) [4**25th Century Games Liars Dice Game Fast-Paced Bluffing Dice Game for 26 Players Ages 8**25th Century Games**$25.25**5.0★3 rev](https://www.amazon.com/dp/B0FBTGWGQQ) [5**Liars Dice Game Set - Classic Family Bluffing Game - Treasure Chest Includes Six Professional Bicast Leather Dice Cups 30 Custom Bullseye D6 Dice Custom Bidding Die Pirate Ship Game Mat**Brybelly**$30.89**4.7★920 rev](https://www.amazon.com/dp/B0876H8CJX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Offelec 6 Pack PU Leather Dice Cups Set with 30 Color Matched Dice Felt Lined Quiet Shakers for Dice Games Like Bluffing Games Perfect for Poker Nights & Bar Party Game**Offelec**$20.43**13 rev9mo ago](https://www.amazon.com/dp/B0FYCKGJYX) [**Liliful 2 Set Leather Dice Cups Include 10 Leather Game Cups 50 Dice and 2 Storage Case with Magnetic Closure Liars Game Gift for Party Craps Backgammon(Dark Brown)**Liliful**$46.05**51 rev10mo ago](https://www.amazon.com/dp/B0FRMWB15Q) [**25th Century Games Liars Dice Game Fast-Paced Bluffing Dice Game for 26 Players Ages 8**25th Century Games**$25.25**3 rev1y ago](https://www.amazon.com/dp/B0FBTGWGQQ) [**Liars Dice Perudo 2~6 Players / 15min / playte/lboard**Playte**$23.21**6 rev1y ago](https://www.amazon.com/dp/B0F43HH9NS) [**Vulcan Print Dice Up! 10 Player Game Set Liars Dice Poker Mexico Colorful Durable Sustainable PLA Party Game Gift Idea Interlocking Travel Game 50 x 16mm Die**Vulcan Print**$37.67**19 rev2y ago](https://www.amazon.com/dp/B0D9F64SFN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skylety 6 Pcs PU Leather Dice Cups Set Red Leatherette Felt Lining Quiet Shaker with 30 Dices Liars dice Game for Craps Farkle Casino Game Family Bar**Skylety**$22.44**4.4★**▲ 153%**](https://www.amazon.com/dp/B08X9SPNZL) [**Offelec 6 Pack PU Leather Dice Cups Set with 30 Color Matched Dice Felt Lined Quiet Shakers for Dice Games Like Bluffing Games Perfect for Poker Nights & Bar Party Game**Offelec**$20.43**4.0★**▲ 139%**](https://www.amazon.com/dp/B0FYCKGJYX) [**25th Century Games Liars Dice Game Fast-Paced Bluffing Dice Game for 26 Players Ages 8**25th Century Games**$25.25**5.0★**▲ 121%**](https://www.amazon.com/dp/B0FBTGWGQQ) [**Liliful 2 Set Leather Dice Cups Include 10 Leather Game Cups 50 Dice and 2 Storage Case with Magnetic Closure Liars Game Gift for Party Craps Backgammon(Dark Brown)**Liliful**$46.05**4.6★**▲ 84%**](https://www.amazon.com/dp/B0FRMWB15Q) [**Liliful 2 Set Leather Dice Cups Include 10 Leather Game Cups 50 Dice and 2 Storage Case with Magnetic Closure Liars Game Gift for Party Craps Backgammon (Black)**Liliful**$44.95**4.6★**▲ 65%**](https://www.amazon.com/dp/B0CDKDVF84)
**~~View all trending →~~**
## **What buyers say about liars dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“The colors are bright”*
**Quality-Overall**14%
*“Good quality, roll smoothly and easy to see”*
**Value For Money**12%
*“Great value”*
**Fun/Entertainment Experience**8%
*“Fun game”*
**Trivia Games**5%
*“Great for playing Minute-to-Win-it style games with a group or playing Tenzies”*
**Educational-Overall**5%
*“Perfect for the classroom”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**3%
*“Just the right size”*
**Ease Of Use**2%
*“Easy to use”*
**Durability**2%
*“They are pretty durable”*
### **What buyers complain about **
**Size-Overall**51%
*“Small dice”*
**Durability**5%
*“They break incredibly easy”*
**Value For Money**3%
*“Not worth it”*
**Quality-Overall**3%
*“Poor quality dice cups”*
**Shrinkage Resistance**1%
*“Shrinkification doesn't work on dice”*
**Weight Light**1%
*“very light weight”*
**Strength**1%
*“Unfortunately, the case they come in is flimsy”*
**Noise Level**1%
*“you know how loud it can get”*
**Thickness**1%
*“the lining inside them is also fairly thin”*
**Color**0%
*“some colors like the blue are a tad hazy”*
### **Top return reasons **
**Size-Overall**81%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Color**3%
**Quality-Overall**3%
**Defective Material/Parts**1%
**Material Quality**1%
**Functionality-Overall**1%
**Shape/Style**1%
**Gifting Purpose**1%
## **Common questions**
- **Is liars dice profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the liars dice niche?**
- 14 brands and 32 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in liars dice?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.7%.
- **When does demand for liars dice peak?**
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the liars dice niche?**
- Listings span $7.01–$46.05; the average listing price is $27.33 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.
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