---
title: "Let That Shit Go Game — $345K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/let-that-shit-go-game"
last_updated: "2026-08-08T13:42:27.634Z"
locale: en
meta:
description: "Niche score 38/100 · $345K/yr market · 322K searches/yr · $18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $345K/yr market · 322K searches/yr · $18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Let That Shit Go Game — $345K/yr Amazon US Niche (2026) - Flapen"
---
# **let that shit go game**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 13Conversion 65Competition 16Returns 49Price range 84Avg price 84Brand share 5Review moat 30Quality gap 37
**Avg price**
**Great****$18.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.38–$38.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$345K**
$345K/yr · 322K searches
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,506.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, let that shit go game is a $345K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **let that shit go game market data**
- **Units sold / yr**
- **20K–25K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$372K–$465K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#290**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- WHAT DO YOU MEME?54% - Hunch Games22% - Generic9% - Never Have I Ever7% - DSS Games6% - Viral Studios2%
## **Demand**
Weekly Amazon search volume, last 17 weeks — -24.8% search growth over the last 90 days.
8K6KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/let-that-shit-go-game/trend)
## **Top let that shit go game search terms**
- **new phone who dis game**115K/yr+5.4%4.5% conv. - **new phone who dis**31K/yr+61.6%2.8% conv. - **put a finger down game adult**31K/yr-30.1%8.5% conv. - **never have i ever card games adult**39K/yr-25.6%2.3% conv. - **let that sht go game**19K/yr-55.8%6.1% conv. - **put a finger down**12K/yr-35.7%7.6% conv. - **you laugh you drink**15K/yr+0.3%7.4% conv. - **put a finger down game**7K/yr-46.7%5.7% conv. - **let that shitgo game**5K/yr-62.9%7.2% conv. - **let that shit go game**17K/yr-85.6%6.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/let-that-shit-go-game/search-terms)
## **Top let that shit go game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$35K20%$69K30%$104K40%$138K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Phone Who Dis? by Relatable Offline Text Message Party Game - Spicer Edition Party Game Funny Social Icebreaker for Groups and Summer Fun for Game Night Includes 50 Inbox & 250 Reply Cards**WHAT DO YOU MEME?**$12.55**4.6★18,597 rev](https://www.amazon.com/dp/B07PZF5C2J) [2**Hunch Games Put A Finger Down - Hilarious Party Card Game Game Night Parties Big and Small Groups | Fun Social Icebreaker with 400 Cards for 2+ Players**Hunch Games**$15.58**4.7★741 rev](https://www.amazon.com/dp/B0DLBRKW5V) [3**New Phone Who Dis? Bad Advice NSFW Expansion Pack by Relatable Designed to be Added to the New Phone Who Dis? Core Game A Funny Card Game for Adults Includes 45 Inbox Cards and 135 Reply Cards**WHAT DO YOU MEME?**$14.86**4.6★1,034 rev](https://www.amazon.com/dp/B0979JG488) [4**Let that Sh*t Go - The Party Card Game for Emotionally Unhinged Adults | Roast Your Friends at Game Night | 400 Cards| Funny Adult Card Game Gift | 3-10+ Players | 17+**Generic**$38.25**4.2★23 rev](https://www.amazon.com/dp/B0GVW15P97) [5**New Phone Who Dis? Family Edition By Relatable A Fun Choice For Games And Card Games For Family Gatherings Great For Kids Games Includes 150 Inbox Cards 300 Reply Cards And Instructions**WHAT DO YOU MEME?**$16.26**4.6★1,656 rev](https://www.amazon.com/dp/B08DQF71Q6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Let that Sh*t Go - The Party Card Game for Emotionally Unhinged Adults | Roast Your Friends at Game Night | 400 Cards| Funny Adult Card Game Gift | 3-10+ Players | 17+**Generic**$38.25**23 rev9mo ago](https://www.amazon.com/dp/B0GVW15P97) [**Never Have I Ever - The Ultimate Party Game for Bachelorette Parties Ladies Nights Girlfriends Game Nights and Social Gatherings | Paddles Included | Intended for Mature Adult Women Ages 17+**Never Have I Ever**$26.52**13 rev12mo ago](https://www.amazon.com/dp/B0FL38TPVJ) [**Viral Studios Left on Read - Hilarious Text Message Party Game for Adults | 500 Cards Fast-Paced Group Fun for Game Nights Parties and College Hangouts | Card Set for Friends and Social Gatherings**Viral Studios**$16.23**125 rev1y ago](https://www.amazon.com/dp/B0F42ZQP2M) [**Take A Sip If | Drinking Game | Party Game For Groups | Adult Game Night**DSS Games**$17.74**210 rev1y ago](https://www.amazon.com/dp/B0DVC28DSR) [**Hunch Games Put A Finger Down - Hilarious Party Card Game Game Night Parties Big and Small Groups | Fun Social Icebreaker with 400 Cards for 2+ Players**Hunch Games**$15.58**741 rev1y ago](https://www.amazon.com/dp/B0DLBRKW5V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WHAT DO YOU MEME? New Phone Who Dis? Expansion Pack Party Game by Relatable Add to The New Phone Who Dis? Core Game Includes 45 Inbox Cards & 135 Reply Cards**WHAT DO YOU MEME?**$13.01**4.6★**▲ 255%**](https://www.amazon.com/dp/B083QQ6CTV) [**Let that Sh*t Go - The Party Card Game for Emotionally Unhinged Adults | Roast Your Friends at Game Night | 400 Cards| Funny Adult Card Game Gift | 3-10+ Players | 17+**Generic**$38.25**4.2★**▲ 215%**](https://www.amazon.com/dp/B0GVW15P97) [**WHAT DO YOU MEME? Core Game (New Edition) Now Including GIFs by Relatable The Essential Adult Party Game for Meme Lovers Great for Adult Games for Game Night**WHAT DO YOU MEME?**$20.76**4.6★**▲ 83%**](https://www.amazon.com/dp/B09R6FF1LY) [**New Phone Who Dis? Bad Advice NSFW Expansion Pack by Relatable Designed to be Added to the New Phone Who Dis? Core Game A Funny Card Game for Adults Includes 45 Inbox Cards and 135 Reply Cards**WHAT DO YOU MEME?**$14.86**4.6★**▲ 45%**](https://www.amazon.com/dp/B0979JG488) [**Never Have I Ever - The Ultimate Party Game for Bachelorette Parties Ladies Nights Girlfriends Game Nights and Social Gatherings | Paddles Included | Intended for Mature Adult Women Ages 17+**Never Have I Ever**$26.52**4.9★**▲ 43%**](https://www.amazon.com/dp/B0FL38TPVJ)
**~~View all trending →~~**
## **What buyers say about let that shit go game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**81%
*“Fun game”*
**Ease Of Use**4%
*“easy to read”*
**Trivia Games**3%
*“Hands down the most hilarious card game to play with friends and even family”*
**Value For Money**3%
*“Well worth it”*
**Quality-Overall**2%
*“The cards are well-made”*
**Gifting Purpose**1%
*“Would recommend and will purchase to give as gifts”*
**Durability**1%
*“Cards held up well”*
**Educational-Overall**1%
*“awesome for college students”*
**Creativity**1%
*“they were all kind of shocked at some of the creative language that the game Creator came up with”*
**Strength**1%
*“Sturdy cards, boxed well”*
### **What buyers complain about **
**Fun/Entertainment Experience**43%
*“Boring”*
**Value For Money**21%
*“Wasnt worth the $3 I paid for it on clearance”*
**Design-Overall**7%
*“Lame design and not worth buying”*
**Size-Overall**7%
*“The inbox cards are too long”*
**Quality-Overall**5%
*“However, the physical production quality is severely lacking and could desperately use a thorough spelling and grammar check”*
**Trivia Games**4%
*“The family friendly cards are kind of boring”*
**Print Quality**2%
*“misaligned in how they were printed”*
**Durability**2%
*“not as durable as the best cards I've gotten”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Fun/Entertainment Experience**24%
**Value For Money**16%
**Product Condition**7%
**Functionality-Overall**6%
**Size-Overall**3%
**Trivia Games**2%
**Defective Material/Parts**2%
**Gifting Purpose**2%
**Quality-Overall**2%
## **Common questions**
- **Is let that shit go game profitable to sell on Amazon United States?**
- The niche generates $345K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the let that shit go game niche?**
- 6 brands and 21 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in let that shit go game?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Design-Overall. The return rate is 3.1%.
- **What does it cost to enter the let that shit go game niche?**
- Listings span $11.38–$38.25; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 3,506 reviews — the moat a new listing must climb.
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