---
title: "Lego Deadpool — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/lego-deadpool"
last_updated: "2026-08-08T13:37:09.975Z"
locale: en
meta:
description: "Niche score 40/100 · $49K/yr market · 105K searches/yr · $38.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $49K/yr market · 105K searches/yr · $38.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lego Deadpool — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **lego deadpool**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 50Conversion 15Competition 55Returns 91Price range 27Avg price 95Brand share 0Review moat 68Quality gap 20
**Avg price**
**Incredible****$38.28**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****786.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+19.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$8.58–$327.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$49K**
$49K/yr · 105K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lego deadpool is a $49K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lego deadpool market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,191**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**403**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**0%**
- LEGO89% - JHCraft8% - Marvel2% - Funko1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.
35K25KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/lego-deadpool/trend)
## **Top lego deadpool search terms**
- **lego wolverine**31K/yr+21.7%1.2% conv. - **wolverine lego**28K/yr-1.3%1.9% conv. - **lego deadpool minifigure**12K/yr+39.5%0.5% conv. - **deadpool lego minifigure**6K/yr+213.6%0.8% conv. - **wolverine lego set**9K/yr+19.3%1.3% conv. - **lego wolverine minifigure**5K/yr+34.6%2.2% conv. - **deadpool lego set**6K/yr-3.9%0.3% conv. - **lego deadpool set**4K/yr+3.5%0.0% conv. - **deadpool lego mini figure**4K/yr-44.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/lego-deadpool/search-terms)
## **Top lego deadpool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEGO Marvel Series 2 Minifigure: Wolverine Minifigure Calendar Man Capes - Superheroes 71039**LEGO**$19.26**4.6★194 rev](https://www.amazon.com/dp/B0CQ8P6XS1) [2**LEGO Marvel Wolverine Mech Armor 76202 Building Kit; Collectible Mech and Minifigure for Wolverine Fans Aged 7+ (141 Pieces)**LEGO**$28.36**4.8★4,670 rev](https://www.amazon.com/dp/B09FN4RZLH) [3**LEGO Marvel Super Heroes X-Men Minifigure - Wolverine with Mask and Claws (76202)**LEGO**$19.72**4.3★33 rev](https://www.amazon.com/dp/B0B5BC8WNZ) [4**Lego 71039 Marvel Series 2 Mini Figures 1 of 12 Iconic Disney+ Characters to Collect in Each Bag Includes Wolverine Hawkeye She-Hulk Echo and More (1 Piece Style Sent Randomly)**LEGO**$10.43**4.2★3,343 rev](https://www.amazon.com/dp/B0BV7D92RH) [5**Red Dead P W/ Dog + Anti-Venom Kawaii Mini Figure X-Men Series Marvel Superhero Comic Book Character Movie Red & White & Black**JHCraft**$16.16**4.3★69 rev](https://www.amazon.com/dp/B0DYYL4WQW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEGO Marvel Spider-Man Car vs. Venomized Wolverine Building Toy for Boys & Girls - Super Hero & Villain Playset W/2 Marvel Minifigures - Gift Idea for Birthdays - Ages 7+ - 76336**LEGO**$19.17**180 rev7mo ago](https://www.amazon.com/dp/B0FMS744YK) [**LEGO Marvel Spider-Man vs. Ghost Rider Motorcycle Building Toy for Boys & Girls Ages 6+ - Super Hero & Villain Playset W/2 Marvel Minifigures - Gift Idea for Kids & Fans - 76335**LEGO**$10.08**804 rev7mo ago](https://www.amazon.com/dp/B0FMS8XPT8) [**LEGO Marvel Epic Battle: Spider-Man vs. Sandman Building Toy for Boys & Girls - Super Hero Playset W/Venom Sandman & Spider-Man Minifigures - Gift Idea for Birthdays - Ages 9+ - 76334**LEGO**$24.50**351 rev7mo ago](https://www.amazon.com/dp/B0FMSD393S) [**LEGO Marvel Miles Morales Mech vs. Spider-Man 2099 Building Toy for Boys & Girls - Poseable Super Hero Mech & 2 Marvel Minifigures for Kids & Fans Ages 6+ - Gift Idea for Birthdays - 76337**LEGO**$12.63**392 rev7mo ago](https://www.amazon.com/dp/B0FMS81CZK) [**Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**$24.62**182 rev7mo ago](https://www.amazon.com/dp/B0FHL2SB62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEGO Minifigures Spider-Man: Across the Spider-Verse - Get 1 of 12 Collectible Toys with Accessories - Gift for 5+ Year Old Boys & Girls - Mystery Box - 71050**LEGO**$9.58**4.3★**▲ 194%**](https://www.amazon.com/dp/B0DWDQZ5LH) [**LEGO Super Heroes Marvel Wolverine Figure 76257 Toy Blocks Present American Comics Superhero Boys Ages 8 and Up**LEGO**$49.68**4.8★**▲ 168%**](https://www.amazon.com/dp/B0BPCCKL5V) [**LEGO Marvel Epic Battle: Spider-Man vs. Sandman Building Toy for Boys & Girls - Super Hero Playset W/Venom Sandman & Spider-Man Minifigures - Gift Idea for Birthdays - Ages 9+ - 76334**LEGO**$24.50**4.8★**▲ 158%**](https://www.amazon.com/dp/B0FMSD393S) [**Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**$24.62**4.8★**▲ 144%**](https://www.amazon.com/dp/B0FHL2SB62) [**LEGO Marvel Spider-Man Car vs. Venomized Wolverine Building Toy for Boys & Girls - Super Hero & Villain Playset W/2 Marvel Minifigures - Gift Idea for Birthdays - Ages 7+ - 76336**LEGO**$19.17**4.8★**▲ 88%**](https://www.amazon.com/dp/B0FMS744YK)
**~~View all trending →~~**
## **What buyers say about lego deadpool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**17%
*“Lots of fun”*
**Assembly/Installation**13%
*“assembly is simple”*
**Value For Money**12%
*“Great value”*
**Gifting Purpose**11%
*“Excellent gift”*
**Quality-Overall**9%
*“Legos quality is always consistent”*
**Collectibles**8%
*“Adds to his collection”*
**Design-Overall**4%
*“Love the design”*
**Advertised Vs Actual Product**4%
*“As described and came in good time”*
**Ease Of Use**3%
*“Easy to use”*
**Instructions/User Manual/Troubleshooting**2%
*“Great instructions and arrived on time”*
### **What buyers complain about **
**Value For Money**26%
*“Could be cheaper”*
**Advertised Vs Actual Product**18%
*“Very inaccurate description”*
**Size-Overall**15%
*“Small set”*
**Add-Ons/Attachments**5%
*“The accessories could have been better”*
**Quality-Overall**3%
*“the Lego quality is not there”*
**Durability**3%
*“Broke in 4hours”*
**Print Quality**3%
*“I definitely missed the fine print on the box image”*
**Functionality-Overall**3%
*“Deadpool is not functional”*
**Assembly/Installation**2%
*“Took him 5 days to put it together with very little help”*
**Product Condition**2%
*“Previously opened”*
### **Top return reasons **
**Value For Money**31%
**Size-Overall**24%
**Advertised Vs Actual Product**21%
**Defective Material/Parts**9%
**Gifting Purpose**5%
**Assembly/Installation**1%
**Product Condition**1%
**Quality-Overall**1%
**Functionality-Overall**1%
**Color**1%
## **Common questions**
- **Is lego deadpool profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 27 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the lego deadpool niche?**
- 4 brands and 403 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lego deadpool?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 1.2%.
- **When does demand for lego deadpool peak?**
- Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the lego deadpool niche?**
- Listings span $8.58–$327.36; the average listing price is $38.28 (sweet spot $15–$100). The average incumbent carries 787 reviews — the moat a new listing must climb.
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