---
title: "Search terms — lego birthday cake - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/lego-birthday-cake/search-terms"
last_updated: "2026-08-08T17:31:23.868Z"
locale: en
meta:
  description: "Niche score 34/100 · $43K/yr market · 81K searches/yr · $35.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · $43K/yr market · 81K searches/yr · $35.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lego birthday cake - Flapen"
---

# **lego birthday cake**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 14Conversion 19Competition 39Returns 79Price range 87Avg price 95Brand share 6Review moat 64Quality gap 18

**Avg price**

**Incredible****$35.35**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.27–$73.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****928.32**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$43K**

$43K/yr · 81K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms