---
title: "League of Legends — $290K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/league-of-legends"
last_updated: "2026-08-08T14:28:46.732Z"
locale: en
meta:
description: "Niche score 54/100 · $290K/yr market · 393K searches/yr · $38.03 avg price. Soft demand (-6.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $290K/yr market · 393K searches/yr · $38.03 avg price. Soft demand (-6.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "League of Legends — $290K/yr Amazon US Niche (2026) - Flapen"
---
# **league of legends**
**Worth a look**
Shows low returns (0.3%), but soft demand (-6.3% this quarter) keeps it on the watch list.
Market size 51Growth 22Conversion 24Competition 77Returns 98Price range 37Avg price 95Brand share 38Review moat 75Quality gap 48
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.03**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****514.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$290K**
$290K/yr · 393K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.94–$233.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, league of legends is a $290K/yr Amazon United States market (393K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **league of legends market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$228K–$304K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#22,648**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **57%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**185**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 74%
**Open market**
**14%**
- Riot Games27% - Bioworld22% - Funko18% - League of Legends12% - RIFTBOUND4% - Greekor3% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/league-of-legends/trend)
## **Top league of legends search terms**
- **league of legends**303K/yr-2.2%1.7% conv. - **league of legends merch**38K/yr-13.8%0.4% conv. - **league of legends figure**28K/yr-28.8%0.3% conv. - **league of legends figures**6K/yr-6.5%0.4% conv. - **league of legends merchandise**6K/yr+26.7%0.3% conv. - **league of legends gift**9K/yr-39.2%0.5% conv. - **league of legend**3K/yr-29.0%3.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/league-of-legends/search-terms)
## **Top league of legends products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$23K12%$35K16%$46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![League of Legends USD $25 [Online Game Code]](https://m.media-amazon.com/images/I/51cpi0m1HqL.jpg)**League of Legends USD $25 \[Online Game Code\]**Riot Games**$24.99**4.5★3,804 rev](https://www.amazon.com/dp/B0153XBEBM) [2**Arcane League Of Legends Powder Doodle Art Adult Cradle Pink Crew Neck Long Sleeve Sweatshirt -Large**Bioworld**$26.96**4.9★20 rev](https://www.amazon.com/dp/B0DN78PQ2B) [3![League of Legends USD $10 [Online Game Code]](https://m.media-amazon.com/images/I/51K4jP0ZViL.jpg)**League of Legends USD $10 \[Online Game Code\]**Riot Games**$10.00**4.4★4,035 rev](https://www.amazon.com/dp/B014X427WM) [4**League of Legends 6-Inch Thresh Collectible Figure w/Premium Details and 2 Accessories The Champion Collection Collector Grade Ages 12 and Up**League of Legends**$14.55**4.7★2,347 rev](https://www.amazon.com/dp/B08T63W44V) [5**Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted**RIFTBOUND**$135.55**4.1★16 rev](https://www.amazon.com/dp/B0G599LB7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Games: League of Legends - K/DA Ahri - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors**Funko**$15.81**25 rev4mo ago](https://www.amazon.com/dp/B08HH6PN2C) [**Faker Ahri #1041 League of Legends Facsimile Signed Reprint Laser Autographed Funko POP! Games Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.76**1 rev4mo ago](https://www.amazon.com/dp/B0GRGMVTB2) [**Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted**RIFTBOUND**$135.55**16 rev7mo ago](https://www.amazon.com/dp/B0G599LB7K) [**Riftbound: League of Legends TCG Spiritforged - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted**Riftbound: League of Legends Trading Card Game**$168.69**30 rev7mo ago](https://www.amazon.com/dp/B0FXSF7V9H) [**Funko Pop! Games: League of Legends - Lux - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Game Fans - Model Figure for Collectors and Display**Funko**$15.14**42 rev11mo ago](https://www.amazon.com/dp/B0DYK2N2PW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**League Of Legends Arcane Jinx Name Text Adult Black Sleep Pajama Shorts-Large**Bioworld**$23.55**3.6★**▲ 410%**](https://www.amazon.com/dp/B0DPLJ1BZY) [**Arcane League Of Legends Powder Doodle Art Adult Cradle Pink Crew Neck Long Sleeve Sweatshirt -Large**Bioworld**$26.96**4.9★**▲ 404%**](https://www.amazon.com/dp/B0DN78PQ2B) [**Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted**RIFTBOUND**$135.55**4.1★**▲ 396%**](https://www.amazon.com/dp/B0G599LB7K) [**Faker Ahri #1041 League of Legends Facsimile Signed Reprint Laser Autographed Funko POP! Games Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.76**1.0★**▲ 380%**](https://www.amazon.com/dp/B0GRGMVTB2) [**Arcane League of Legends Jinx Front & Back Art Adult Black Crew Neck Short Sleeve T-Shirt-Medium**Bioworld**$19.38**4.6★**▲ 377%**](https://www.amazon.com/dp/B0DN7KPS6F)
**~~View all trending →~~**
## **What buyers say about league of legends**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Great quality and came to me in good condition”*
**Collectibles**20%
*“Funko Pop: great addition to collection”*
**Advertised Vs Actual Product**14%
*“was absolutely what I bought”*
**Gifting Purpose**7%
*“Fun gift to my daughter”*
**Value For Money**7%
*“Nonetheless, the price was fair”*
**Design-Overall**5%
*“What a cool design”*
**Fun/Entertainment Experience**5%
*“come with fun accessories”*
**Accuracy-Overall**3%
*“Muy preciso y rápido”*
**Soft Feel**2%
*“feels very soft”*
**Color**1%
*“The variety of different colors in this set is pretty good too besides the lack of red hitters”*
### **What buyers complain about **
**Value For Money**20%
*“over priced compared to other sellers”*
**Charging**20%
*“Battery will stop holding a charge”*
**Advertised Vs Actual Product**20%
*“Product is not as described”*
**Ease Of Cleaning**20%
*“The plastic part is also very dirty”*
**Cushion**10%
*“Need more padding”*
### **Top return reasons **
**Value For Money**38%
**Defective Material/Parts**18%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Gifting Purpose**3%
**Scratch Resistance**3%
**Drop/Impact Protection**3%
**Size-Overall**3%
**Quality-Overall**3%
**Mechanism Issues**3%
## **Common questions**
- **Is league of legends profitable to sell on Amazon United States?**
- The niche generates $290K/yr across 44 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the league of legends niche?**
- 15 brands and 185 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in league of legends?**
- Top complaints mined from reviews: Value For Money, Charging, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for league of legends peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the league of legends niche?**
- Listings span $5.94–$233.97; the average listing price is $38.03 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.
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