---
title: "Products — lacing cards - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/lacing-cards/products"
last_updated: "2026-08-08T14:18:41.247Z"
locale: en
meta:
  description: "Niche score 51/100 · $200K/yr market · 264K searches/yr · $12.91 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $200K/yr market · 264K searches/yr · $12.91 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lacing cards - Flapen"
---

# **lacing cards**

**Worth a look**

Shows low returns (1.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 39Growth 29Conversion 66Competition 66Returns 83Price range 56Avg price 58Brand share 59Review moat 47Quality gap 22

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$12.91**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.22–$24.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,782.37**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$200K**

$200K/yr · 264K searches

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Products