---
title: "Labubu Halloween — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/labubu-halloween"
last_updated: "2026-08-08T15:52:08.443Z"
locale: en
meta:
description: "Niche score 52/100 · $84K/yr market · 444K searches/yr · $14.58 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $84K/yr market · 444K searches/yr · $14.58 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Labubu Halloween — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **labubu halloween**
**Worth a look**
Shows a thin review moat (298 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Market size 21Growth 75Conversion 16Competition 75Returns 24Price range 75Avg price 72Brand share 77Review moat 85Quality gap 35
**Review moat**
**Great****297.53**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+60.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Great****$4.52–$47.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$84K**
$84K/yr · 444K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, labubu halloween is a $84K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labubu halloween market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$146K–$182K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,089**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **66%**
- **Out of stock**
- **30.8%**
- **Avg brand age**
- **13 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**58%**
Top 20: 93%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**38%**
- Generic19% - JSLOVFLO13% - POP MART11% - NUJOLI8% - Conthfut7% - Cifudec4%
## **Demand**
Weekly Amazon search volume, last 49 weeks — +60.4% search growth over the last 90 days.
40K30KSpike '25Spike '26Aug '25Oct '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/toys-games/labubu-halloween/trend)
## **Top labubu halloween search terms**
- **labubu halloween**119K/yr+68.8%0.4% conv. - **labubu halloween clothes**87K/yr+206.3%0.9% conv. - **labubu clothes halloween**57K/yr+153.4%0.2% conv. - **halloween labubu**30K/yr+41.7%0.4% conv. - **halloween labubu clothes**30K/yr+51.0%0.9% conv. - **labubu halloween outfit**37K/yr+18.4%0.8% conv. - **labubu pumpkin outfit**16K/yr+45.0%2.0% conv. - **labubu pumpkin**14K/yr-37.6%1.9% conv. - **pumpkin labubu**9K/yr-33.8%0.0% conv. - **labubu halloween costumes**5K/yr-16.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/labubu-halloween/search-terms)
## **Top labubu halloween products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Doll Outfit Clothes Set for 17cm Dolls Premium Fashion Hat Overalls Sweater Bag Dress Jumpsuit for Dolls Accessories (NO Doll) (Halloween Pumpkin)**JSLOVFLO**$8.60**4.7★307 rev](https://www.amazon.com/dp/B0FDW79CRJ) [2**Clothes for LABUBU Doll (NO Doll) 3-Piece Handcrafted Crochet Accessories for LABUBU 17cm Dolls Premium Fashion Outfit for LABUBU Dress Up - Pumpkin Sweater + Hat + Bag**Generic**$10.95**4.7★680 rev](https://www.amazon.com/dp/B0FPX2M9JX) [3**Halloween Clothes for Labubu Halloween Scary Mask for 15-17cm Doll Accessories Cute Halloween Costumes Set Included Mask Outfit Shoes Knife**NUJOLI**$17.09**4.3★38 rev](https://www.amazon.com/dp/B0FMYBN3B6) [4**17cm Doll Clothes Halloween Dress Witch Hat for Dolls Accessories Clothes for Dolls Outfit Halloween Clothes Set (No Doll)(Purple Dress+Hat)**Conthfut**$10.12**4.7★26 rev](https://www.amazon.com/dp/B0FNWDCYM4) [5**Christmas Halloween Clothes Outfit Set for 17cm Dolls(NO Doll) with Accessories Suit Cute Stylish Dress Up Set (Halloween Pumpkin)**Cifudec**$4.52**4.5★110 rev](https://www.amazon.com/dp/B0FRFN6SD8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZhuPolly 17cm Doll Clothes Sets(No Doll) Halloween Orange Dress Outfits Handcrafted Designer DIY Accessories Including Dress Shoes and Headwear**ZhuPolly**$6.20**16 rev9mo ago](https://www.amazon.com/dp/B0FT3ST7QC) [**VPDSLABUBU Halloween Pumpkin Costumes for 6.7 Inch (17cm) DollsTwo-piece Set Includes a Black Witch hat and Pumpkin Overalls Its Both Cute and Fun Perfect for Collectors and Dress-Up**VPDSLABUBU**$8.61**85 rev10mo ago](https://www.amazon.com/dp/B0FRRVCVQ6) [**Christmas Halloween Clothes Outfit Set for 17cm Dolls(NO Doll) with Accessories Suit Cute Stylish Dress Up Set (Halloween Pumpkin)**Cifudec**$4.52**110 rev10mo ago](https://www.amazon.com/dp/B0FRFN6SD8) [**Halloween Lace Dress Set for LABUBU 17cm Collectible Dolls Veil Accessory**KORIYO**$5.58**1 rev10mo ago](https://www.amazon.com/dp/B0FR9DH1Q8) [**Clothes for LABUBU Doll (NO Doll) 2-Piece Plush Devil Skeleton Accessories for LABUBU 17cm Dolls Premium Fashion Outfit for LABUBU Unique Dress Up - Demon Hood + Skeleton Jumpsuit**Generic**$15.03**680 rev10mo ago](https://www.amazon.com/dp/B0FQNZT5T8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POP MART Happy Halloween Party Series-Sitting Pumpkin Vinyl Plush Pendant 5.91 inches Height Toys for Modern Home Decor Collectible Toy Set for Desk Accessories 1PC**POP MART**$41.80**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0DBHTQLBM) [**Halloween Lace Dress Set for LABUBU 17cm Collectible Dolls Veil Accessory**KORIYO**$5.58**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0FR9DH1Q8) [**ZhuPolly 17cm Doll Clothes Sets(No Doll) Halloween Orange Dress Outfits Handcrafted Designer DIY Accessories Including Dress Shoes and Headwear**ZhuPolly**$6.20**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FT3ST7QC) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.07**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0FJFSRVPF) [**POP MART THE Monster Pin for Love Blind Box (AM) Single Box**POP MART**$23.81**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FJFV4PQN)
**~~View all trending →~~**
## **What buyers say about labubu halloween**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“she is definitely a quality plushy”*
**Size-Overall**16%
*“Good size”*
**Advertised Vs Actual Product**13%
*“As described”*
**Gifting Purpose**11%
*“Birthday gift”*
**Soft Feel**8%
*“She is very soft, fluffy and cute”*
**Color**6%
*“I love the color”*
**Value For Money**5%
*“its good for the price”*
**Fun/Entertainment Experience**4%
*“Fun”*
**Collectibles**3%
*“Im going to start a collection- love it”*
**Durability**2%
*“Quality and overall durability is amazing for a 3 year old lol”*
### **What buyers complain about **
**Size-Overall**27%
*“Tiny little dude”*
**Value For Money**20%
*“Too costly”*
**Color**12%
*“Misleading colors”*
**Quality-Overall**8%
*“quality is a little lacking”*
**Durability**3%
*“Breaks Easily”*
**Ease Of Use**2%
*“Its ok. Hard to get one”*
**Stitch/Finish/Polish**2%
*“The stitching quality isnt amazing”*
**Product Condition**2%
*“pre opened”*
**Ethical Trade/Fair Trade**2%
*“This is a scam”*
**Strength**2%
*“she is SO delicate”*
### **Top return reasons **
**Size-Overall**42%
**Value For Money**14%
**Advertised Vs Actual Product**13%
**Color**10%
**Product Condition**8%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Gifting Purpose**1%
**Stitch/Finish/Polish**1%
**Shape/Style**1%
## **Common questions**
- **Is labubu halloween profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 38 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +60.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the labubu halloween niche?**
- 27 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in labubu halloween?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 5.3% — above our launch gate.
- **What does it cost to enter the labubu halloween niche?**
- Listings span $4.52–$47.08; the average listing price is $14.58 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.
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