---
title: "Labubu Clothes — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/labubu-clothes"
last_updated: "2026-08-08T13:37:00.795Z"
locale: en
meta:
description: "Niche score 59/100 · $2.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $2.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Labubu Clothes — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **labubu clothes**
**Worth a look**
Shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 0Conversion 27Competition 92Returns 43Price range 77Avg price 74Brand share 94Review moat 83Quality gap 27
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 8.9M searches
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Review moat**
**Great****344.96**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.97–$47.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.91**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-50.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, labubu clothes is a $2.9M/yr Amazon United States market (8.9M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labubu clothes market data**
- **Units sold / yr**
- **250K–300K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$3.7M–$4.5M**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**41%**
Top 20: 82%
**Top-5 click share**
**23%**
Top 20: 58%
**Open market**
**53%**
- VVQUI11% - Yrlisfon10% - POP MART7% - Generic6% - NEOVISTA6% - Eyancotoi6%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -50.0% search growth over the last 90 days.
600K400KSpike '25Black Friday '25Holiday '25Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 12.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/labubu-clothes/trend)
## **Top labubu clothes search terms**
- **labubu clothes**5.2M/yr-54.4%2.0% conv. - **labubu accessories**939K/yr-55.4%0.9% conv. - **la boo-boo**469K/yr-38.4%0.2% conv. - **labubu outfits**484K/yr-47.5%1.6% conv. - **laboobooo doll**243K/yr-52.2%1.3% conv. - **labubu outfit**261K/yr-46.2%1.3% conv. - **lububu clothes**140K/yr-51.8%1.4% conv. - **la boo-boo clothes**98K/yr-33.8%0.7% conv. - **la boo boo**134K/yr-45.2%0.4% conv. - **labubu doll clothes**100K/yr-45.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/labubu-clothes/search-terms)
## **Top labubu clothes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$58K4%$116K6%$173K8%$231K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pink Dolls Clothes Compatable with Labubu(NO Doll) 17cm Dolls Cute Outfit Accessories Small Labubu Clothes Set for Doll Gift for Women**Yrlisfon**$8.96**4.7★212 rev](https://www.amazon.com/dp/B0FXG41LN6) [2**17cm Doll Clothes(NO Doll) Cute Dolls Outfit Accessories with Sweater + Denim Jeans + Pants Small Kawaii Clothes Set for Dolls(Style 4)**Eyancotoi**$9.71**4.6★644 rev](https://www.amazon.com/dp/B0F9NLY35X) [3**Use for Labubu Outfits KPDH Clothes and Accessories Set Designer 17cm Doll Kpop Clothes Outfits 3D Printed Purple Wigs Compatible with Labubu Doll**JUNIQUTE**$24.30**4.0★46 rev](https://www.amazon.com/dp/B0FX92DHCM) [4**ALOVAK 6 Clothes Sets for 17cm Collectible Dolls Miniature Outfits with Accessories Hat Glasses & Necklace Details Ages 15+ (No Doll)**ALOVAK**$20.87**4.6★65 rev](https://www.amazon.com/dp/B0FG3C4KRB) [5**SunOutDeeal Clothes for Labubu((Doll Not Included)Trendy Clothing & Accessory Sets for Labubu 15cm/17cm Doll Cute Clothe for Labubu Dress up Unique Style(Cool-1 )**SunOutDeeal**$13.96**4.5★167 rev](https://www.amazon.com/dp/B0FCZY6JFP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**(2 Pack) Clothes for LABUBU 17cm Doll 6-Piece Handcrafted Crochet Accessories for LABUBU Premium Outfits for LABUBU Unique Dress up - Heart Sweater + Hat + Bag (Pink & Purple)**VVQUI**$9.02**496 rev7mo ago](https://www.amazon.com/dp/B0G7YBKP5V) [**(6 Pack) Clothes for LABUBU 17cm Doll (NO Dolls) Exquisite Luxury Designer Outfits with Hats & Accessories Fashion and Premium Doll Clothing Set Suitable for Dress up Unique Style**VVQUI**$23.43**99 rev7mo ago](https://www.amazon.com/dp/B0FGDX1VDC) [**Purple Doll Clothes Set for Labubu 17cm Summer Princess Dress**NiXiSHEEN**$9.29**18 rev9mo ago](https://www.amazon.com/dp/B0FZCL9TXK) [**Pink Dolls Clothes Compatable with Labubu(NO Doll) 17cm Dolls Cute Outfit Accessories Small Labubu Clothes Set for Doll Gift for Women**Yrlisfon**$8.96**212 rev9mo ago](https://www.amazon.com/dp/B0FXG41LN6) [**Use for Labubu Outfits KPDH Clothes and Accessories Set Designer 17cm Doll Kpop Clothes Outfits 3D Printed Purple Wigs Compatible with Labubu Doll**JUNIQUTE**$24.30**46 rev9mo ago](https://www.amazon.com/dp/B0FX92DHCM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box**POP MART**$32.76**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DT44TSM2) [**Purple Doll Clothes Set for Labubu 17cm Summer Princess Dress**NiXiSHEEN**$9.29**4.7★**▲ 930%**](https://www.amazon.com/dp/B0FZCL9TXK) [**Clothes Compatible with LABUBU Doll 4PCS Frosted Mint Set 17cm Doll Clothes Designer Outfit for Campus Classic Theme Chic Stylish Accessories for Labubu No Doll (Paris Mint Frost)**NEOVISTA**$14.10**4.6★**▲ 646%**](https://www.amazon.com/dp/B0FG2R71C2) [**(6 Pack) Clothes for LABUBU 17cm Doll (NO Dolls) Exquisite Luxury Designer Outfits with Hats & Accessories Fashion and Premium Doll Clothing Set Suitable for Dress up Unique Style**VVQUI**$23.43**4.6★**▲ 580%**](https://www.amazon.com/dp/B0FGDX1VDC) [**MINISO Disney Stitch Eat Something Before Sleep Collection Vinyl Plush Toy Surprise Box Figure Model Random Design Blind Box Toy Collectible Toy for Home Decor Birthday Gifts (Random One Figure)**MINISO**$33.40**4.8★**▲ 446%**](https://www.amazon.com/dp/B0FMX8MVZ9)
**~~View all trending →~~**
## **What buyers say about labubu clothes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“the size is exactly as expected”*
**Quality-Overall**17%
*“Amazing quality”*
**Advertised Vs Actual Product**9%
*“As pictured”*
**Gifting Purpose**8%
*“It was a gift”*
**Value For Money**8%
*“Good value”*
**Soft Feel**6%
*“the fur is soft”*
**Fun/Entertainment Experience**5%
*“Fun to open”*
**Color**4%
*“Colours are pretty”*
**Collectibles**3%
*“Great collections to collect”*
**Design-Overall**2%
*“The design is so fun”*
### **What buyers complain about **
**Size-Overall**29%
*“Very small”*
**Quality-Overall**11%
*“Awful Quality Control”*
**Value For Money**10%
*“A little pricey”*
**Color**7%
*“Misleading colors”*
**Durability**4%
*“It was hard to get on and off, and it falls apart easily”*
**Ease Of Use**4%
*“A bit tricky gettin it on”*
**Product Condition**3%
*“Clearly someone returned it”*
**Strap/String Quality**3%
*“Bag strap weak”*
**Stitch/Finish/Polish**2%
*“The stitching quality isnt amazing”*
**Advertised Vs Actual Product**2%
*“so the photo is misleading”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**17%
**Value For Money**14%
**Color**10%
**Quality-Overall**4%
**Product Condition**4%
**Defective Material/Parts**4%
**Gifting Purpose**2%
**Stitch/Finish/Polish**1%
**Material Quality**1%
## **Common questions**
- **Is labubu clothes profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 78 tracked products. 6 of 37 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the labubu clothes niche?**
- 46 brands and 67 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in labubu clothes?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.5%.
- **When does demand for labubu clothes peak?**
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 12.1× the quietest.
- **What does it cost to enter the labubu clothes niche?**
- Listings span $5.97–$47.08; the average listing price is $14.91 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.
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