---
title: "Labubu Bag — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/labubu-bag"
last_updated: "2026-08-08T14:17:04.212Z"
locale: en
meta:
description: "Niche score 39/100 · $25K/yr market · 177K searches/yr · $14.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $25K/yr market · 177K searches/yr · $14.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Labubu Bag — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **labubu bag**
**Skip it**
Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 12Competition 70Returns 24Price range 83Avg price 69Brand share 70Review moat 69Quality gap 58
**Price range**
**Great****$6.77–$62.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****748.52**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$25K**
$25K/yr · 177K searches
**Growth**
**Bad****-50.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, labubu bag is a $25K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labubu bag market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$43K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#787**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **83%**
- **Out of stock**
- **18.9%**
- **Avg brand age**
- **18 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**63%**
Top 20: 94%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**33%**
- NZNDB22% - AICase19% - PAOTEEM9% - USPECLARE7% - LETGO5% - CAIMOREE4%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -50.4% search growth over the last 90 days.
6K4KHoliday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/labubu-bag/trend)
## **Top labubu bag search terms**
- **labubu bag**60K/yr-55.4%0.8% conv. - **labubu purse**44K/yr-49.8%0.4% conv. - **labubu carrying case**16K/yr-51.8%1.3% conv. - **labubu carrier**10K/yr-41.3%0.3% conv. - **labubu display bag**5K/yr-7.8%1.9% conv. - **labubu pouch**4K/yr+1.3%0.9% conv. - **labubu clear bag**4K/yr-37.6%1.6% conv. - **labubu bags**7K/yr-49.2%0.3% conv. - **labubu crossbody bag**4K/yr-54.4%1.2% conv. - **labubu bag case**3K/yr-61.1%2.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/labubu-bag/search-terms)
## **Top labubu bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7386%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AICase Protective Case for Labubu Plush Doll Clear Bag for Stadium Events Crossbody Bag Accessories Stadium Approved Clear Purse for Kpop Demon Hunters Ozzy Stray Ateez Saja Concerts Sports Festivals**AICase**$12.91**4.3★77 rev](https://www.amazon.com/dp/B0FJ24Z1V4) [2**PAOTEEM Labubu Clear Crossbody Bag Lightweight PVC Shoulder Bag with Protective Design for Daily Commute and Trendy Outfit**PAOTEEM**$9.59**5.0★2 rev](https://www.amazon.com/dp/B0FGHV2Z8C) [3**NZNDB Large Clear Figure Display Bag with Keychain Case Blind Box**NZNDB**$10.60**4.5★360 rev](https://www.amazon.com/dp/B0FDVJ4BF3) [4**NZNDB Protective Case for Plush Doll Clear Hanging Display Cases**NZNDB**$10.87**4.5★360 rev](https://www.amazon.com/dp/B0F3H5HQX7) [5**AICase Protective Case for Labubu Plush Doll Clear Bag for Stadium Events Crossbody Doll Bag Accessories Stadium Approved Clear Purse for Kpop Ozzy Stray Ateez Saja Concerts Sports Festivals_3**AICase**$13.15**4.3★77 rev](https://www.amazon.com/dp/B0FJ27HY77)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clear Bag**Bestoct**$9.07**7 revtoday](https://www.amazon.com/dp/B0FLDFJY6L) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.07**90 rev11mo ago](https://www.amazon.com/dp/B0FJFSRVPF) [**Clear Figure Display Bag with Keychain for Doll Protective Case for Dolls Storage Bag Pouch Keychain for Collectibles with Pompoms Waterproof Dustproof Pouch Display Storage Box for Doll (Pink)**LETGO**$8.04**48 rev1y ago](https://www.amazon.com/dp/B0FK277FXG) [**AICase Protective Case for Labubu Plush Doll Clear Bag for Stadium Events Crossbody Bag Accessories Stadium Approved Clear Purse for Kpop Demon Hunters Ozzy Stray Ateez Saja Concerts Sports Festivals**AICase**$12.91**77 rev1y ago](https://www.amazon.com/dp/B0FJ24Z1V4) [**AICase Protective Case for Labubu Plush Doll Clear Bag for Stadium Events Crossbody Doll Bag Accessories Stadium Approved Clear Purse for Kpop Ozzy Stray Ateez Saja Concerts Sports Festivals_3**AICase**$13.15**77 rev1y ago](https://www.amazon.com/dp/B0FJ27HY77)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QULUXAO 3pcs for Labubu World Cup Clear Protective Bag 4/5/6 in 1pcs with Keychain Clear Hanging Display Cases 2pcs PVC Doll Dustproof Storage Case for Shelf/Outdoor ShowcaseWhite**QULUXAO**$11.64**4.3★**▲ 618%**](https://www.amazon.com/dp/B0GMDSHTQR) [**Black Clear Figure Display Bag 18.5cm/7.28in Crossbody Clear Display Bag**CAIMOREE**$13.85**4.1★**▲ 369%**](https://www.amazon.com/dp/B0FDBCTXDL) [**Pink Clear Figure Display Bag 15cm/5.91in Crossbody Clear Display Bag**CAIMOREE**$12.37**4.1★**▲ 261%**](https://www.amazon.com/dp/B0FDBC5G7K) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.07**4.4★**▲ 190%**](https://www.amazon.com/dp/B0FJFSRVPF) [**Gitus Initial Belt Bag Fanny Pack Crossbody Bag for Girls Birthday Gifts Age 8-10 Teen Girl Gifts Trend Stuff Personalized Letter Gifts for Daughter Sister (Lavender-A)**Gitus**$11.91**4.8★**▲ 185%**](https://www.amazon.com/dp/B0CPYC1Z4K)
**~~View all trending →~~**
## **What buyers say about labubu bag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“perfect size”*
**Quality-Overall**10%
*“Good quality”*
**Advertised Vs Actual Product**8%
*“Is as advertised”*
**Value For Money**7%
*“Worth it”*
**Strap/String Quality**6%
*“Adjustable strap”*
**Strength**5%
*“This bag is surprisingly sturdy and well made”*
**Ease Of Use**3%
*“Theyre easy to put on”*
**Design-Overall**3%
*“Cute bus design that made us smile”*
**Durability**2%
*“durable as well”*
**Storage Capacity**2%
*“Super cute storage, display, and travel case for small dolls and plushies”*
### **What buyers complain about **
**Size-Overall**19%
*“Its a little tight because the phone is big”*
**Strap/String Quality**13%
*“Strap came apart”*
**Durability**13%
*“After only two days of use, the little bag simply fell apart”*
**Quality-Overall**5%
*“Cheap quality”*
**Color**3%
*“Only that the price of the other two colors decreased after my order”*
**Zipper Quality**3%
*“The zipper catches on the plastic lining every time you use it, making it hard to open and close smoothly”*
**Strength**3%
*“It's kind of flimsy”*
**Defective Material/Parts**2%
*“The part that holds the clip”*
**Smell**2%
*“Had a really strong plastic smell”*
**Material Quality**2%
*“The material also feels pretty cheap”*
### **Top return reasons **
**Size-Overall**72%
**Value For Money**4%
**Material Quality**3%
**Quality-Overall**3%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Strap/String Quality**2%
**Zipper Quality**2%
**Length**2%
**Width**1%
## **Common questions**
- **Is labubu bag profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 42 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the labubu bag niche?**
- 29 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in labubu bag?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 5.3% — above our launch gate.
- **What does it cost to enter the labubu bag niche?**
- Listings span $6.77–$62.97; the average listing price is $14.22 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.
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