---
title: "Kuromi Figure — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/kuromi-figure"
last_updated: "2026-08-08T15:08:34.983Z"
locale: en
meta:
description: "Niche score 44/100 · $89K/yr market · 161K searches/yr · $25.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $89K/yr market · 161K searches/yr · $25.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kuromi Figure — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **kuromi figure**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 15Conversion 27Competition 71Returns 90Price range 84Avg price 95Brand share 13Review moat 87Quality gap 18
**Avg price**
**Incredible****$25.14**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****262.85**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$6.44–$70.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$89K**
$89K/yr · 161K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kuromi figure is a $89K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kuromi figure market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$101K–$126K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#1,227**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**227**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 88%
**Open market**
**3%**
- Funko82% - Epic Collectibles4% - AI ACCESSORY INNOVATIONS4% - Fast Forward3% - Jazwares2% - Furyu2% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
8K6KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/kuromi-figure/trend)
## **Top kuromi figure search terms**
- **kuromi funko pop**66K/yr-27.2%2.2% conv. - **kuromi figure**29K/yr-6.5%0.7% conv. - **kuromi figurine**14K/yr-0.9%0.8% conv. - **kuromi funko**16K/yr-19.3%2.1% conv. - **funko pop kuromi**14K/yr-21.1%2.3% conv. - **kuromi pop**7K/yr-37.0%3.8% conv. - **kuromi figures**5K/yr-33.5%0.4% conv. - **funko kuromi**5K/yr-21.2%2.1% conv. - **kuromi pop funko**5K/yr-41.3%2.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/kuromi-figure/search-terms)
## **Top kuromi figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Sanrio: Kuromi 20th Anniversary &My Melody 50th Anniversary - Kuromi - Hello Kitty - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sanrio Fans**Funko**$13.53**5.0★147 rev](https://www.amazon.com/dp/B0DSWDMBTS) [2**Funko Kuromi Royal Outfit Exclusive Pop Vinyl Figure 110**Funko**$26.95**5.0★22 rev](https://www.amazon.com/dp/B0FHRQSRYT) [3**Pop! Animation: Sanrio - Kuromi K-Pop! (Exc)**Funko**$18.68**5.0★10 rev](https://www.amazon.com/dp/B0GFPLCHSK) [4**Funko POP! Sanrio: Hello Kitty - Kuromi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Cartoons Fans - Model Figure for Collectors and Display**Funko**$15.61**4.9★3,831 rev](https://www.amazon.com/dp/B0CNCYTDV6) [5**Funko POP! Sanrio: Hello Kitty - Kuromi 20th Anniversary**Funko**$18.92**4.8★415 rev](https://www.amazon.com/dp/B0DP7CDDNX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hatsune Miku Figure Yuki Miku x Kromi Trio-Try-iT Figure Size: Approx. 7.5 inches (19 cm)**Furyu**$70.77**8 rev4mo ago](https://www.amazon.com/dp/B0GRPYDRPR) [**Funko POP! Jumbo: Hello Kitty - Kuromi**Funko**$39.49**0 rev6mo ago](https://www.amazon.com/dp/B0G36CHNRP) [**Pop! Animation: Sanrio - Kuromi K-Pop! (Exc)**Funko**$18.68**10 rev6mo ago](https://www.amazon.com/dp/B0GFPLCHSK) [**Funko Kuromi with Bear Exclusive Pop Vinyl Figure 129**Funko**$29.11**36 rev7mo ago](https://www.amazon.com/dp/B08HGHNHK6) [**Funko Pop! Animation: Hello Kitty - Kuromi in Royal Outfit 20th Anniversary Limited Edition Exclusive Vinyl Figure Collectibles Bundled with Box Protector**Funko**$30.19**8 rev8mo ago](https://www.amazon.com/dp/B0G469SS36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hatsune Miku Figure Yuki Miku x Kromi Trio-Try-iT Figure Size: Approx. 7.5 inches (19 cm)**Furyu**$70.77**4.2★**▲ 424%**](https://www.amazon.com/dp/B0GRPYDRPR) [**AI ACCESSORY INNOVATIONS Hello Kitty Kuromi Mini PU Backpack Purse Kawaii Shoulder Bag with Epoxy Filled Metal Bow w/Skull Charm 10.5 Inch Anime Travel Bag Faux Leather**AI ACCESSORY INNOVATIONS**$41.59**4.8★**▲ 329%**](https://www.amazon.com/dp/B0C6318D21) [**Fast Forward Sanrio Hello Kitty and Friends Kuromi Backpack for Women Men Unisex | Cute PU Leather 10 Kuromi Mini Backpack Purse Shoulder Purse | Kuromi Bag and Kuromi Accessories**Fast Forward**$34.37**4.4★**▲ 295%**](https://www.amazon.com/dp/B0D9MJYTSZ) [**Pop! Animation: Sanrio - Kuromi K-Pop! (Exc)**Funko**$18.68**5.0★**▲ 227%**](https://www.amazon.com/dp/B0GFPLCHSK) [**Funko Kuromi with Bear Exclusive Pop Vinyl Figure 129**Funko**$29.11**5.0★**▲ 141%**](https://www.amazon.com/dp/B08HGHNHK6)
**~~View all trending →~~**
## **What buyers say about kuromi figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“the actual quality of the Funko Pop is what we expected from this brand”*
**Collectibles**18%
*“An adorable collectable to add to her collection”*
**Gifting Purpose**15%
*“Gift for daughter”*
**Value For Money**14%
*“Worth to buy”*
**Fun/Entertainment Experience**6%
*“Fun build”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Size-Overall**4%
*“It's beautiful & the perfect size”*
**Chain/Key Quality**3%
*“Cute little keychain”*
**Product Condition**2%
*“Brand new just as pictured”*
**Weight Heavy**2%
*“I have a very happy niece she is top heavy”*
### **What buyers complain about **
**Size-Overall**47%
*“it turned out to be bigger then expected”*
**Instructions/User Manual/Troubleshooting**13%
*“absolute crap with the wiring instructions”*
**Assembly/Installation**7%
*“no D parts so I was completely unable to build it”*
**Battery Life**7%
*“the battery/lighting thing doesnt work”*
**Gifting Purpose**3%
*“I did buy this with a gift card cause I think it's a bit expensive for a tiny product”*
**Product Condition**3%
*“This item looks like it was definitely opened before and maybe returned”*
**Value For Money**3%
*“Not looking good for a decently priced figure to have a destroyed box upon delivery”*
### **Top return reasons **
**Size-Overall**40%
**Value For Money**20%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**10%
**Gifting Purpose**3%
**Color**3%
**Material Quality**2%
**Shape/Style**2%
**Quality-Overall**2%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is kuromi figure profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 33 tracked products. 10 of 18 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the kuromi figure niche?**
- 10 brands and 227 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in kuromi figure?**
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 1.3%.
- **When does demand for kuromi figure peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the kuromi figure niche?**
- Listings span $6.44–$70.77; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.
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