---
title: "Kingdom Hearts Figure — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/kingdom-hearts-figure"
last_updated: "2026-08-08T13:45:13.679Z"
locale: en
meta:
description: "Niche score 44/100 · $92K/yr market · 152K searches/yr · $64.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $92K/yr market · 152K searches/yr · $64.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kingdom Hearts Figure — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **kingdom hearts figure**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 51Conversion 12Competition 62Returns 93Price range 41Avg price 88Brand share 0Review moat 85Quality gap 25
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$64.19**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****292.96**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$12.23–$218.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$92K**
$92K/yr · 152K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, kingdom hearts figure is a $92K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kingdom hearts figure market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$96K–$128K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#10,628**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **25%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**112**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**0%**
- Funko40% - Medicom29% - Square Enix27% - Diamond Select Toys3% - KINGDOM HEARTS2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — +22.1% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/kingdom-hearts-figure/trend)
## **Top kingdom hearts figure search terms**
- **kingdom hearts figure**50K/yr+14.9%0.3% conv. - **kingdom hearts funko pop**41K/yr+2.1%1.4% conv. - **kingdom hearts figures**13K/yr+72.6%0.2% conv. - **sora figure**9K/yr+73.3%0.5% conv. - **kingdom hearts action figures**10K/yr+23.6%0.1% conv. - **kingdom hearts funko**11K/yr+35.9%2.0% conv. - **funko pop kingdom hearts**12K/yr+25.5%1.3% conv. - **sora funko pop**6K/yr+2.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/kingdom-hearts-figure/search-terms)
## **Top kingdom hearts figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$9K15%$14K20%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UDF Ultra Detail Figure No. 784 Kingdom Hearts II SORA Total Height Approx. 3.8 inches (96 mm) Non-Scale Painted Finished Figure**Medicom**$35.85**4.4★40 rev](https://www.amazon.com/dp/B0CYBZDQS1) [2**Funko POP! Games: Kingdom Hearts - Roxas with Keyblades**Funko**$14.95**4.7★111 rev](https://www.amazon.com/dp/B0DSWGKWZG) [3**(SQUARE ENIX) Kingdom Hearts III Play Arts Kai Sora Ver.2 DX Edition PVC Pre-Painted Action Figure**Square Enix**$154.90**4.2★36 rev](https://www.amazon.com/dp/B09WMRZYLK) [4**Pop Cover! Games: Kingdom Hearts - Sora (Exc)**Funko**$35.63**4.5★87 rev](https://www.amazon.com/dp/B0C2CGNX6Y) [5**Funko Pop! Disney: Kingdom Hearts 3 - Sora with Ultima Weapon**Funko**$25.78**4.8★3,137 rev](https://www.amazon.com/dp/B07RTLSLTZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KINGDOM HEARTSII FORM-ISM Roxas**Square Enix**$125.85**5 rev7mo ago](https://www.amazon.com/dp/B0G77DCXJQ) [**Funko POP! Games: Kingdom Hearts - Roxas with Keyblades**Funko**$14.95**111 rev10mo ago](https://www.amazon.com/dp/B0DSWGKWZG) [**Funko POP! Games: Kingdom Hearts - Lingering Will**Funko**$13.65**37 rev10mo ago](https://www.amazon.com/dp/B0DSWFXBZZ) [**Funko POP! Games: Kingdom Hearts - Xion with Keyblade**Funko**$14.41**43 rev10mo ago](https://www.amazon.com/dp/B0DSWFYXGN) [**Funko Pop! Games: Kingdom Hearts - Xehanort with Blade - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors**Funko**$12.23**18 rev10mo ago](https://www.amazon.com/dp/B0DSWJDW8D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KINGDOM HEARTSII FORM-ISM Roxas**Square Enix**$125.85**4.2★**▲ 263%**](https://www.amazon.com/dp/B0G77DCXJQ) [**Square Enix Kingdom Hearts II Sora Action Figure**Square Enix**$103.89**5.0★**▲ 218%**](https://www.amazon.com/dp/B0DKND8WQP) [**Square Enix - Kingdom Hearts III Play Arts Kai Action Figure SORA Ver. 2**Square Enix**$113.92**4.3★**▲ 67%**](https://www.amazon.com/dp/B09WMPYZN6) [**(SQUARE ENIX) Kingdom Hearts III Play Arts Kai Sora Ver.2 DX Edition PVC Pre-Painted Action Figure**Square Enix**$154.90**4.2★**▲ 52%**](https://www.amazon.com/dp/B09WMRZYLK) [**Square Enix AUG188272 Kingdom Hearts II: Bring Arts Sora (Halloween Town Version) Action Figure Multicolor**Square Enix**$203.32**4.8★**▲ 32%**](https://www.amazon.com/dp/B07JX582TH)
**~~View all trending →~~**
## **What buyers say about kingdom hearts figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**33%
*“loves KH thought the gift was amazing”*
**Quality-Overall**28%
*“I'd say the quality is alright”*
**Advertised Vs Actual Product**11%
*“Exactly what I wanted”*
**Collectibles**11%
*“Great addition to any collection”*
**Value For Money**11%
*“was a great price”*
### **What buyers complain about **
**Size-Overall**63%
*“disappointing in size”*
**Quality-Overall**25%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**29%
**Defective Material/Parts**19%
**Material Quality**14%
**Value For Money**14%
**Accuracy-Overall**10%
**Scratch Resistance**5%
**Wrinkles**5%
**Product Condition**5%
## **Common questions**
- **Is kingdom hearts figure profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the kingdom hearts figure niche?**
- 5 brands and 112 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kingdom hearts figure?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 1.1%.
- **What does it cost to enter the kingdom hearts figure niche?**
- Listings span $12.23–$218.63; the average listing price is $64.19 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.
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