---
title: "Killua — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/killua"
last_updated: "2026-08-08T13:36:44.801Z"
locale: en
meta:
description: "Niche score 46/100 · $53K/yr market · 183K searches/yr · $31.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $53K/yr market · 183K searches/yr · $31.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Killua — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **killua**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 13Growth 31Conversion 12Competition 65Returns 90Price range 80Avg price 95Brand share 55Review moat 73Quality gap 18
**Avg price**
**Incredible****$31.17**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.09–$111.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****585.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$53K**
$53K/yr · 183K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, killua is a $53K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Mar–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **killua market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$94K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#58,089**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **49%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**191**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**25%**
- Funko25% - Banpresto21% - Epic Collectibles10% - TAMASHII NATIONS10% - Thunder Tech6% - Fandom Republic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/killua/trend)
## **Top killua search terms**
- **killua**70K/yr+6.2%0.5% conv. - **killua figure**62K/yr+6.7%0.7% conv. - **killua funko pop**28K/yr-0.9%2.5% conv. - **killua action figure**7K/yr-7.6%0.8% conv. - **hunter x hunter killua**8K/yr+16.6%1.3% conv. - **killua zoldyck**6K/yr+0.8%0.5% conv. - **funko pop killua**3K/yr-17.2%1.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/killua/search-terms)
## **Top killua products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banpresto - Hunter x Hunter - Killua Grandista Figure**Banpresto**$33.96**5.0★9 rev](https://www.amazon.com/dp/B0G1VTJ7MG) [2**TAMASHII NATIONS - Hunter x Hunter - Killua S.H.Figuarts Action Figure**TAMASHII NATIONS**$64.42**4.8★221 rev](https://www.amazon.com/dp/B0DPGYVVTF) [3**Epic Collectibles Pop Anime: Hunter X Hunter - Killua Zoldyck Vinyl Figure**Epic Collectibles**$17.96**4.8★14 rev](https://www.amazon.com/dp/B0DP87YZQ9) [4**Funko Pop! Animation: Hunter X Hunter - Killua Zoldyck (Sitting) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors**Funko**$15.25**4.8★144 rev](https://www.amazon.com/dp/B0DYJXRHLB) [5**Funko Pop! Animation: Hunter x Hunter - Killua Zoldyck Multicolor**Funko**$17.35**4.8★17,406 rev](https://www.amazon.com/dp/B07Y1ZKFLG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hunter x Hunter Gon & Killua Team-Up T-Shirt Anime Short Sleeves Graphic Shirts Lightweight Everyday Wear for Adult Unisex Black Tee Large**Fandom Republic**$24.62**0 rev2mo ago](https://www.amazon.com/dp/B0H37W8DQP) [**Hunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (Medium) Multicolored**Seven Times Six**$22.44**4 rev2mo ago](https://www.amazon.com/dp/B0H1JVVSKJ) [**FMPVDI Killua Zoldyck Cosplay Shoes Killua Zoldyck Boots Zoldyck Shoe Boot Halloween White**FMPVDI**$46.19**0 rev2mo ago](https://www.amazon.com/dp/B0GZSVBCJR) [**Thunder Tech Hunter x Hunter - Killua Grandista Figure**Thunder Tech**$35.20**14 rev6mo ago](https://www.amazon.com/dp/B0GK7G4DQR) [**Banpresto - Hunter x Hunter - Killua (G.I.Arc) Figure**Banpresto**$26.92**8 rev6mo ago](https://www.amazon.com/dp/B0G121MJDV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (Medium) Multicolored**Seven Times Six**$22.44**5.0★**▲ 273%**](https://www.amazon.com/dp/B0H1JVVSKJ) [**Hunter X Hunter Killua Adult Charcoal Crew Neck Short Sleeve T-Shirt-XXL**Bioworld**$17.99**4.0★**▲ 273%**](https://www.amazon.com/dp/B0F79L582D) [**Hunter x Hunter Gon & Killua Team-Up T-Shirt Anime Short Sleeves Graphic Shirts Lightweight Everyday Wear for Adult Unisex Black Tee Large**Fandom Republic**$24.62**0.0★**▲ 273%**](https://www.amazon.com/dp/B0H37W8DQP) [**FMPVDI Killua Zoldyck Cosplay Shoes Killua Zoldyck Boots Zoldyck Shoe Boot Halloween White**FMPVDI**$46.19**0.0★**▲ 271%**](https://www.amazon.com/dp/B0GZSVBCJR) [**Killua Zoldyck Figure 13.4 inches (34 cm) PVC Statue Ornament Gift Neighborhood Unofficial**Carzsell**$111.39**0.0★**▲ 200%**](https://www.amazon.com/dp/B0F2MCN7L9)
**~~View all trending →~~**
## **What buyers say about killua**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“It's a well-made shirt that looks great”*
**Value For Money**13%
*“totally worth every penny”*
**Gifting Purpose**12%
*“It was a great gift my son really liked it alot”*
**Size-Overall**12%
*“Huge and perfect”*
**Collectibles**10%
*“I like the collection and great price”*
**Certifications**3%
*“Son approved”*
**Engraving/Paint/Sublimation**3%
*“the paint job is well done no smudges or errors”*
**Material Quality**2%
*“The material is soft and comfortable, making it great for everyday wear”*
**Color**2%
*“The colors are beautiful”*
**Advertised Vs Actual Product**2%
*“the details were spot on”*
### **What buyers complain about **
**Size-Overall**50%
*“Very big figure”*
**Weight Heavy**25%
*“Much at weight than thought to be”*
### **Top return reasons **
**Size-Overall**38%
**Value For Money**13%
**Advertised Vs Actual Product**13%
**Defective Material/Parts**9%
**Color**8%
**Add-Ons/Attachments**4%
**Functionality-Overall**4%
**Quality-Overall**2%
**Product Condition**2%
**Length**2%
## **Common questions**
- **Is killua profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 35 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the killua niche?**
- 17 brands and 191 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in killua?**
- Top complaints mined from reviews: Size-Overall, Weight Heavy. The return rate is 1.2%.
- **When does demand for killua peak?**
- Demand peaks in Feb–Mar–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the killua niche?**
- Listings span $6.09–$111.39; the average listing price is $31.17 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.
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