---
title: "Search terms — kids halloween - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/kids-halloween/search-terms"
last_updated: "2026-08-08T16:42:28.901Z"
locale: en
meta:
  description: "Niche score 52/100 · $22K/yr market · 182K searches/yr · $14.00 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $22K/yr market · 182K searches/yr · $14.00 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — kids halloween - Flapen"
---

# **kids halloween**

**Worth a look**

Shows demand growing +171.1% this quarter, but a small market ($22K/yr) keeps it on the watch list.

Market size 5Growth 97Conversion 11Competition 54Returns 82Price range 63Avg price 67Brand share 81Review moat 57Quality gap 23

**Growth**

**Incredible****+171.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.00**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.99–$30.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,237.28**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$22K**

$22K/yr · 182K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms